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B2B Managed Performance
    Based Marketing
Who we are
The premier online destination for businesses to research, find, and
compare products and services at every stage of the buying cycle.


• Largest B2B performance-based online marketing company
• 12 years in business
• One of the largest B2B websites
• Largest B2B affiliate network
• Quality Leader
• >12,000 advertisers



                                        2
Business.com Media, Inc. Confidential
What we do
Our solution creates a powerful opportunity for advertisers to connect
with business buyers at the right time in the purchasing process.
 • Connect advertisers to decision makers ACTIVELY looking to buy
 • Deliver the highest quality leads in the industry
 • Effectively increase advertiser conversion rates and decrease cost per
   acquisition by delivering a targeted B2B audience




                                        3
Business.com Media, Inc. Confidential
Quality Traffic with an Intent to Purchase

Compared to the general online population, Business.com users are:
• 112% more likely to have made a B2B purchase in the last six months
• 86% more likely to be in senior management
• 58% more likely to be a business decision maker




Business.com Media, Inc. Confidential   4
Pay-Per-Click Featured Listings
   • Decision makers ready to buy

   • Content-rich listings further qualifies
     buyers before they click

   • Value Added Logo = No cost branding
     exposure




                                               5
Business.com Media, Inc. Confidential
Business.com Premium Network Distribution
 Extend your reach to a broader, high quality audience of SMBs with
 distribution of your PPC ads across our premium partner sites.




                                                Business resource connecting
                                                  buyers to vendors across
                                                     relevant categories




                                        6
Business.com Media, Inc. Confidential
Verified Lead Generation- Pay Per Lead
  • Connect with buyers who are ACTIVELY comparing vendors and
    looking for price quotes.
  • Highest Quality Leads in industry for two reasons:
       – Source of Leads from quality traffic and network partners
       – Customer care department MANUALLY calls each lead before sending
          it to you.




Business.com Media, Inc. Confidential   -7-
Why Business.com?

        Quality Audience
Access tens of millions of qualified business buyers who are looking to
make a purchase.

        Qualified Traffic
Content rich listings and comparison grids further qualifies buyers
before they click.

        Expert Account Management
Receive hands on account management to closely monitor
performance and optimize your campaigns .

         Improved ROI
Compare Business.com conversion rates to other online marketing
campaigns and immediately see why Business.com is the quality
leader.

                                                     8
Business.com Media, Inc. Confidential

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Sales preso prospect category_may2012

  • 1. B2B Managed Performance Based Marketing
  • 2. Who we are The premier online destination for businesses to research, find, and compare products and services at every stage of the buying cycle. • Largest B2B performance-based online marketing company • 12 years in business • One of the largest B2B websites • Largest B2B affiliate network • Quality Leader • >12,000 advertisers 2 Business.com Media, Inc. Confidential
  • 3. What we do Our solution creates a powerful opportunity for advertisers to connect with business buyers at the right time in the purchasing process. • Connect advertisers to decision makers ACTIVELY looking to buy • Deliver the highest quality leads in the industry • Effectively increase advertiser conversion rates and decrease cost per acquisition by delivering a targeted B2B audience 3 Business.com Media, Inc. Confidential
  • 4. Quality Traffic with an Intent to Purchase Compared to the general online population, Business.com users are: • 112% more likely to have made a B2B purchase in the last six months • 86% more likely to be in senior management • 58% more likely to be a business decision maker Business.com Media, Inc. Confidential 4
  • 5. Pay-Per-Click Featured Listings • Decision makers ready to buy • Content-rich listings further qualifies buyers before they click • Value Added Logo = No cost branding exposure 5 Business.com Media, Inc. Confidential
  • 6. Business.com Premium Network Distribution Extend your reach to a broader, high quality audience of SMBs with distribution of your PPC ads across our premium partner sites. Business resource connecting buyers to vendors across relevant categories 6 Business.com Media, Inc. Confidential
  • 7. Verified Lead Generation- Pay Per Lead • Connect with buyers who are ACTIVELY comparing vendors and looking for price quotes. • Highest Quality Leads in industry for two reasons: – Source of Leads from quality traffic and network partners – Customer care department MANUALLY calls each lead before sending it to you. Business.com Media, Inc. Confidential -7-
  • 8. Why Business.com? Quality Audience Access tens of millions of qualified business buyers who are looking to make a purchase. Qualified Traffic Content rich listings and comparison grids further qualifies buyers before they click. Expert Account Management Receive hands on account management to closely monitor performance and optimize your campaigns . Improved ROI Compare Business.com conversion rates to other online marketing campaigns and immediately see why Business.com is the quality leader. 8 Business.com Media, Inc. Confidential