I don't know what I don't know. This core idea propelled the creation of a mobile mapping application and service ecology. I sought to design a finding service that enables a mobile user to leverage community driven knowledge in service of new information and experiences. Note: this project was created before the iPhone was actually released.

1. x
noshi
community driven finding + knowing service
by Matthew Muñoz (first year graduate student)
May 5, 2007
Studio project in New Information Environments taught by Santiago Piedrafita

2. core issue
i don’t know what I don’t know
If new information environments could facilitate learning and
productivity during my “down times,” I’d have more time to find
out what I don’t know. This diagram shows the times during
dEFInITIOnS CREaTEd by ThE FIRM lIvE|wORk and
dOCuMEnTEd In “dESIgnIng InTERaCTIOnS” by bIll MOggRIdgE an average day in which I am most productive.

3. guiding principle

4. research question
how can i find what i don’t know, using a new
information environment?

5. what’s a new information environment?
a context at the intersection of three areas:
service design
finding
mobility

6. why service design?
service design creates an intangible experience
out of multiple touchpoints over time
every touchpoint represents a design opportunity

9. ou
dEFInITIOnS CREaTEd by ThE FIRM lIvE|wORk and
dOCuMEnTEd In “dESIgnIng InTERaCTIOnS” by bIll MOggRIdgE
http://www.jjg.net/ia
²
²

10. why research finding?
finding consists of:
searching — looking for a specific place
browsing — looking for multiple places in
proximity to user
community-based databases provide information
(flickr, myspace, citysearch)
maps enable users to find information

12. p://www.jjg.net/ia

13. why research mobility?
mobility embodied by the Apple iPhone.
advanced mobile computer
large screen real estate
touchscreen interface
2.0 megapixel camera
next generation models may include GPS

16. who is the target audience?
technologically savvy individuals who seek new
knowledge, experiences and efficiency
anytime in the day or night, but especially
during “down times” while in between spaces
essentially, people such as myself
i’m a curious, 26 year-old graphic designer living
in raleigh, north carolina

19. research conclusion / core system behavior
design a finding service that enables a mobile
user to leverage community driven knowledge to
create new information and experiences
based on databases of keyword and geotagged
locations
a good friend eager to suggest places i’d like

20. service ecology

21. service ecology

22. core behavior of mapping app
embodies community driven knowledge through
personal maps of suggested destinations and
journeys
based on user preferences

23. app elements
9:30
Buffalo Bill
you like 15%
of my suggestions
The Little Island Factory
you like 85%
of my suggestions
Valentilooney
you like 93%
of my suggestions

24. app touchscreen interface overview
multiple views 1:24
satellite (current) my position
map
hybrid
rating preferences
dictate which places highly rated location
alert the user :56
rating preferences
dictate which places
show images moderately rated
location
w
ww
when in proximity to
user but not on screen,
places anchor to edges

25. in which I am most productive.
exploring down times

26. scenario / morning

27. walk to class

28. the lay of
the land
satellite 1:24
view my position
highly rated location
:56
moderately rated
location
w
ww

29. app notifies me
of proximity to
usps type place
1:36
close :15
taken from address
3
book nicknames
3
:56
friend’s suggestions
rating
= = =
= = keyword tagging +
w
==
rating system
ww

31. new idea!
use vernacular
type + landMarKs
for aiga raleigh
poster design >
1:47 access to do list
create to do
previous to do
publish entry online
keywords

32. walk to field house

33. in studio

34. scenario / early afternoon

35. walk away from field house to grab lunch
base concept

36. walk in direction
of restaurants
:18
many restaurants
w
ww

37. on way to lunch,
find flag info gfx
place
1:29
4 other friends linked
1:02
to this place
w
ww

38. single tap
place icon for
directions
1:35
multiple routes
4
place icon 1:02
w
suggested route
ww

39. double tap place
icon for overview
1:35
close 1:02
4
media index
3
2
4
1:02
= = =
= =
= = =
= = = = =
= =
w
ww

40. media index
tap for image detail
3
close
2
1 of 2 2 of 2
2
no preview available
2 of 2
exact
address

41. image detail
3
close
1 of 2

43. double tap place
icon for overview
1:35
close 1:02
4
comments 3
posted 2
4
1:02
= = =
= =
= = =
= = = = =
= =
w
ww

44. read comments
3 COMMENT close
original post 4
3
IM
= =
= = = =
= =
= = =
= =
1 of 3
= = =
= = ==
= =
= =
= = = =
= =
2 of 3

45. create comment
2 of 3
4 COMMENT close
comment
close
4
= = =
= = ==
=
= = =
= =
4
3 of 3 INVITE TO GROUP 4
3
= =
= = ==
my comment 4 of 4
= = =
= = == =
==

46. 1 of 3
look at
valentilooney’s
related places
for ncsu campus
= = =
= = 4 COMMENT
==
= = close
= =
= = = =
= =
2 of 3
4
4
= = =
= =
= = =
= = ==
=
view related places
3 of 3 INVITE TO GROUP
= =
= = ==
4 of 4
= = =
= = == =
==
COMMENT

47. look at
valentilooney’s
related places
for ncsu campus
5:36
4
1:02
w
ww
friend selection keyword selection

48. look at all
related places
for ncsu campus
6:36
1:10
4
9:30 1:02
10:30
w
ww
select All

49. single tap
place icon for
directions to
café carolina
6:36
w
ww

50. switch view +
zoom out
switch to map view 6:36
zoom out
w
ww

52. in studio

53. scenario / late afternoon

54. still in studio

55. new reply
from vernacular
type + landmark
to do from
Jason a.
:00
close 20:32
5:10
3
1
2:30
9:30
3:22
= = =
= =
= =
= = = =
= =
w
ww

56. view journey
switch to hybrid view :00
5:10
closer dots indicate
longer amount of time
spent in an area
2:30
9:30
3:22
w
ww

58. maybe i do know what i don’t know
finding service enables a mobile user to
leverage community-driven knowledge to
create new information and experiences
mapping app embodies this knowledge through
personal maps of suggested destinations and
journeys

59. cultural impact?
on a cultural level, this finding service could
lead to a state of “ubiquitous discovery”
everyone knowing what they don’t know
what a world...

60. thanks for your time
questions? contact me at Matt@NewKind.com