My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.

1. SEO In 2011: What’s Working, What’s Not May 16, 2011

3. Focus on SEO, SMM & Related Campaigns

4. Based in San Diego, CA

6. What Happened? BIG SITES (and small sites too) Rankings Dropped Source: http://www.sistrix.com/blog/985-google-farmer-update-quest-for-quality.html 94% 90% 84% 93%

7. What Does This Mean? 100’s of Factors - Boil It Down Links Relevant Sites Active URLs Website Content Topical Engaging

8. Link Building Reality Check Linking Root Domains BUT Quantity My Site My Competitor

9. Link Options? Buy Links Directories Article Sites Blog Comments Link Wheels PR Sites Link Exchanges Link Farms Google Crack Down on Paid Link Schemes(That NYTimes alerts them to.) Matt Cutts Re: Panda (SMX West 11) – “We may crawl less if you have poor quality.”

10. Link Options? Relevant Links Engaging How? Scale User Focused

12. Attracts Users

13. People Want To Link To

14. Spreads The Word

16. Vendor Badge Business-Vendor Relationship Vendors Sell Equipment Crest Capital Equipment Leasing Provides Leasing Vendors Customers Vendors Lease Equipment

17. Vendor Badge Vendor Website Leasing App (Helps Vendor) Anchor Text Link – Biz Name & Target KW

18. Vendor Badge Does It Work? !!!!

19. Tip #2 Whenever possible… Create Community As Part Of Content Strategy

20. Guest Blogging Program Company – Community Relationship Patients How To Help All Via A Web Community & Expand Online Presence Pat Moore Foundation Rehab Facility Addicts Recovery

21. Guest Blogging Program 2 1 3 Outreach To “Maven” Bloggers Announce “Official” Guest Blogging Program On Website Feature Their Unique Posts On Website – They Sign Their Own Names 5 4 Ask Blogger To Promote Their Post On Website On Their Own Blog Create “Featured Guest Blogger” Badge

22. Announce Program www.PatMooreFoundation.com

23. Feature Guest Blog Posts www.PatMooreFoundation.com

24. Spread The Word Badges On Guest Blogger Websites

26. New users commenting

27. Two of top 10 referring sites (30 days)

28. Qualified leads increased ~20%

30. Even if you follow all of Google’s guidelines, you’re still dependent on Google and it’s algorithm changes

33. Link Building – Larger site’s link profile, less impact from risky links

35. Thank You! For more details, visit ThunderSEO.com…SEO 2011: What’s Working, What’s Not & Where To Focus Max Thomas max@thunderseo.com @thundermax Facebook.com/thunderseo