Krista LaRiviere

Ontario, Canada Canada

Director

Technology / Software / Internet

I am an entrepreneur. I am also the Cofounder & CEO at gShift, a Content Marketing Performance Metrics platform that informs brands and agencies on how to make smarter content and how to measure the performance of content marketing investments across owned and earned media. I founded the company in 2009 with my Cofounder & CTO, Chris Adams. We started the company because we are passionate about digital marketing technologies, we knew marketers needed innovation and automation brought to their SEO and content strategies and we just happen to have gutsy ideas that we never ever give up on. gShift stands for the shift that Google has created for marketers and brands. I believe the biggest...