4. Introduction:-
Reliance Fresh is the convenience store format which forms part of the retail
business of Reliance Industries of India.
Type Super market
Industry Retail
Founded October 30,
2006
Headquarters Mumbai, India
Key people Mukesh Ambani
Website www.ril.com
Stores 453
5. Business Model
Store Small & Medium Store
Merchandise Food & FMCG Products
Investment Per Store Rs 5 To 6 Million
Catchment Area 2 To 3 Sq Km Radius
Market Positioning Convenience Store
6. Product Range : ONLY VEGETERIAN
Fresh Vegetables & Fruits
Staple
Processed Food
Beverages
Personal & Home Care
Dairy Products
7. Supply Chain of reliance fresh:-
Approaching farmers directly , there by reducing
procurement wastage.
Better returns to Indian farmers and manufacturers
Greater value for the Indian consumers
8. Supply chain :-
Place where vegetables and fruits received.
Processing of fruits and vegetables.
separating rotten ones and their packaging.
Objective of Collection Centre is to buy fresh and
good quality of fruits and Vegetables
company can save the vendor and mundi charge
through these practices.
10. Reliance Fresh Supply Chain Model
Model 1: First Reliance Fresh Model
FarmersFarmers Farmers
Collection Point
Processing
Reliance FreshReliance FreshReliance Fresh
Farmer own
transportation
Farmer own transportatio
Farmer own transportation
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic
11. Reliance Fresh Supply Chain Model
Model 1: Wholesale Reliance Fresh Model
FarmersFarmers Farmers
Collection Point
Processing
Reliance FreshReliance FreshReliance Fresh
Farmer own
transportation
Farmer own transportatio
Farmer own transportation
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic
Wholesale Wholesale
Cold trucks Cold trucks
16. Strong Financial s Of Holding
Company & Brand
Private Label Sale – Reliance
Select
Contract Farming
Network – 1600 channels in
villages
Backward Integration
Strategy
Domestic Competitors like
Big Bazar
Brand Cautious Customers
Opposition From
Unorganized Retailers
Employee Attrition Rate
Change In FDI Norms in Retail
Sectors
Increase In Net Margin
Untapped Rural Market
Potential
Sale of Reliance Select
products In Open Market
Expansion In Metro & Tier
Cities
Poor inventory control
Less Innovative Promotional
Scheme
Lack Of Use Of Advance Of
Information Technology
Lack Of Facilities To
Customers like Parking,
Compact Layout etc
SWOT ANALYSIS
Strength
ThreatsOpportunities
Weakness