2. Introduction
This is going to be an evaluation on the components of a music
magazine that I created they are the front cover, contents page and a
double page spread my chosen genre for this magazine is the rock
genre, I researched the other magazines that are currently in
production as I knew that this is a genre that will have some tough
competition so I looked at the other magazines and used their colour
schemes that were similar to each other anyway and I created one
myself based on the other ones.
I also made notes on how the layout was used on them to better get
an idea on what the target audience wanted from a music magazine
from the colour scheme to the features that the magazines are
advertising to the public.
4. Techniques in which the music magazine I created uses the current
There is multiple ways
techniques that other magazines use in the same genre as mine (rock) these are
the colour schemes of the rock magazines that I analysed were very similar and I
also used a colour scheme that was in line with those other magazines. So the
audience will recognise the genre and if they read that type of magazine then they
will purchase the magazine.
These are two examples of rock/ metal magazines and I have included their
colour schemes they are very similar in colour. They both use black and white
with two different shades of red. This shows me that the colour scheme is
reflecting the typical view that rock music is dark and angry due to red being
seen as a colour that reflects the most powerful emotions like anger and
passion.
5. My colour scheme in my front cover
This is my colour scheme for my music magazine project I used these colours
because I think that they are similar to the other music magazines and the magazine’s
target audience would recognise the type of magazine that it is and be curious to pick
it up and buy the product. The colours themselves are used because I feel that the
magazine needs to have some contrasting colours in it for example the black and
white would be good to use for the background and the background of the textboxes.
This is my front cover that I created
for my chosen genre I have taken
into account the other magazines
that I reviewed in my colour scheme
for example the colour scheme has
contrasting colours ( the black and
white). Also I have included the a few
red points on the cover as I feel that
it will be in tune with the other
magazines that I had analysed as
they both included red in their colour
schemes.
6. Representing the target audience
My magazine I think effectively represents the type of people that read the magazine
because the majority are fans of the metal themed music that the magazine offers to
its viewers.
The ways in which I think that the music magazine represents the target audience is
the fact that it will display content that will appeal to the target audience and the
activities in which they engage in for example on the front cover along the top it lists
various concerts that will appeal to the target audience as the ones lists on the cover
are renown for playing a large variety of genres of music that will appeal to a large
This is an example of the
number of people.
download festival that is listed
on my front cover. As you can
see there is thousands of
people present at the event and
will all be fans of the music that
will be played there, which is
predominantly rock and
alternative genres of music.
Also here is a poster with the
line up of the various artists and
bands that will be performing in
the event.
7. Attracting the target audience
The techniques that I used to attract and entice the target audience
were the familiar colour scheme that followed a pattern of other
music magazines of the same genre. The layout of the main image
is also similar to others but with a twist. It has a feature that will make
the audience intrigued to see what it is all about this is a feature that I
have not seen on any other rock/metal music magazine. This will
attract them into buying the product as it will feature advertisements
that they can relate to.
8. Premises that might sell my magazine
The kind of media institution that might distribute the music magazine that I
created would be the newsagents in and around the UK because they
mainly sell newspapers and magazines with other goods. Also in the modern
age the normal shops and supermarkets will sell these kinds of magazines
to the general population.
So the magazine will have lots of different places to be purchased in by the
target audience. This will be a mass marketed product. That will be sold to
companies that would like to buy it this could be record shops or bookshops
for example because most book shops also sell magazines or other reading
material.
9. Audience
The audience for my magazine would be the type of people who are
interested in rock music and the magazines that it offers, they could be of
both genders and the age would be late teens (16+) however most people
over this age could read the music magazine that I have created . For
example the magazine will be presented in a way that is suitable for the
target age and they will be able to understand the language that it will use in
its information. It will also feature advertisements that we be appealing to the
target audience as they will be interested in the upcoming dates for rock
music festivals for example or the advertisements in the classified section of
the magazine which will feature companies who will specialise in genre
appropriate merchandise.
10. Advertising methods
The methods that I will use to advertise my magazine and promote it will be the in newsagents in
the shop windows and the posters that are in bus stops these forms of promotion are cheap and
effective and I think that the target audience of the magazine will see this because the target
audience uses these premises where the magazine will be sold in.
To come to this decision I have conducted some research into the activities of the target audience
such as their main form of transport which was the public transport system, so it was the most
logical step to advertise the product in those locations as the advertisements would be seen by the
correct target audience.
This is an example of the advertising methods that I
will use for my magazine project as the advertisement
itself is in a location that has a high foot flow due to
the transport located nearby, if I was to advertise this
product to the public I would feel confident that it
would be viewed by a large number of people and the
target audience would also see this as they are prone
to using this system quite often, so in theory they
would see this advertisement and be tempted to buy
said product.
11. Techniques that I have learnt
I have learnt some techniques in designing the magazine they are
mainly adopting and maintaining a colour scheme that was similar to
other music magazines in the same genre as mine. This is because
the target audience would recognise my design of a music magazine
and might be tempted to pick it up and read it.
Also the positioning of the main image on the front cover was an
important technique that I learnt as well because it was a portrait
front cover then the image had to be adjusted this was achieved by
making the image compact and covering on a person in the image up
in white with a question mark and creating a story behind it. This
made the image narrower and better suited to the portrait set up.
12. The technology that I have learnt about
during this project
During this media studies project I have used many different
software programmes and internet webpages to create and research
my music magazine for example the whole project is displayed on a
blog programme called Blogger this allowed the pages of information
to be displayed to people who also have blogger this programmes
also allows the users to comment on other peoples work suggesting
improvements or giving praise to them. Also the main programme
that I used to create the music magazine project was called
fireworks CS6 . This allowed me to import images and lots of other
programmes. Also I used Microsoft power point 2010 edition this
allowed me to present any written work in a suitable format such as
the evaluation. Another programme that I used was on called Slide
Share which allowed me to turn files into a suitable programme that
could be presented on Blogger such as PowerPoint presentations.
13. Screenshots of the programmes I have used in the
production of my music magazine
This is the main programme that I have used to design
and create my music magazine it is called Fireworks
CS6 and I has many different features that have
helped me to create this media project.
An example is the tool bar on the far left side of the
page that gives the user a large amount of different
options in the creation of the music magazine.
This is an online blog that has provided me with
a stable platform in which I can easily and
safely display my work for the examination
board and others to see. This also has helped
me to keep all my work organised and secure
on the internet and for other like minded people
to observe my work.
It also allows me to see other students work
that I have followed so I can get inspirations
and ideas from which will benefit my own work.
