2. Meetings & Events

3. MCI, A Different Partner We understand and leverage the value of human capital and human connections in creating personal and organizational success. Cathie Cusin Vice President – M&E We believe that when people come together magic happens.

5. A Global Partner 35 offices 19 countries

9. Our Methodology UNDERSTAND CREATE Event goals and objectives Company’s culture and brand Brand Experience Budget restrictions Concept and theme Experiential Value Proposition Communication Concept Action plan and budget Creative production Technical support DELIVER Online / Offline Communication Event logistics

11. Sharing Defining Moments: a case study Convey to a press launch Challenge Legendary Swiss watchmaker Patek Philippe decided to re-launch its famous Nautilus brand, an iconic watch from the 1970’s. Solution MCI designed an appealing 70’s theme to convey the essence of the Nautilus heritage to over 300 journalists. Results The result was extensive international media coverage and the product was successfully launched into the market MCI Geneva and Dorier

12. Energizing Performance: a case study Launch a new product Challenge MCI Geneva worked with L’Oréal Professional to launch their new Spring/Summer collection, entitled ‘Nude Color’. Solution MCI provided guidance in terms of conception, production, organization and logistics to create an inspirational and exceptional moment for over 1500 delegates. Results The new collection was successfully received and understood by the invited professionals. MCI Geneva and Dorier

13. Building Community, Energizing Performance