Presentation by UW-Madison PFMP Executive Director Ritt Deitz, at the annual meeting of WAFLT in Appleton, Wisconsin. Subject: making the case for French for use in international business, development, humanitarian work, media, education and government. November 5, 2011.

1. Ritt Deitz
Executive Director
Professional French Masters Program
UW-Madison
From Loving It to Using It
The Case for French in a
Post-Francophile America

2. Americans who speak French well are
usually surprised by the professional
opportunities it offers. Others see it as a
"luxury" we can no longer afford. This
session helps teachers strengthen the
message that French is more useful than
ever.

3. Americans who speak French well are
usually surprised by the professional
opportunities it offers. Others see it as a
"luxury" we can no longer afford. This
session helps teachers strengthen the
message that French is more useful than
ever.

4. Americans who speak French well are
usually surprised by the professional
opportunities it offers. Others see it as a
"luxury" we can no longer afford. This
session helps teachers strengthen the
message that French is more useful than
ever.

6. In this session, I will present…
1. our images of France and the French
2. examples of how studying French leads to careers
outside teaching
3. the importance of #1 and #2 in our daily work, and
how we might use both to promote the value of learning
French

7. In this session, I will present…
1. our images of France and the French
2. examples of how studying French leads to careers
outside teaching
3. the importance of #1 and #2 in our daily work, and
how we might use both to promote the value of learning
French

8. In this session, I will present…
1. our images of France and the French
2. examples of how studying French leads to careers
outside teaching
3. the importance of #1 and #2 in our daily work, and
how we might use both to promote the value of learning
French

9. In this session, I will present…
1. our images of France and the French
2. examples of how studying French leads to careers
outside teaching
3. the importance of #1 and #2 in our daily work, and
how we might use both to promote the value of learning
French

11. They love art, move strangely, are self-
obsessed, and have a funny accent.
http://www.youtube.com/watch?v=vNaQDIHGdkE
How do we imagine the French?

12. We believe in the “work ethic,”delayed
gratification, patience and sacrifice.
http://www.youtube.com/watch?v=IaKEKVDtxEc&feature=related
How do we imagine ourselves?

14. A quelle question votre projet de recherche
essaie-t-il de répondre ?
En quoi l’expérience professionnelle des
anciens élèves du PFMP (en tant
qu’Américains travaillant en français en
dehors des écoles) peut-elle aider les profs
de français à promouvoir l’etude du français
dans un pays où le français perd sa valeur
traditionnelle ?

15. PFMP STORY#1: “K”
Concentration area:
French and European Union Affairs
(MFS 2009)

16. A quelle question votre projet de recherche
essaie-t-il de répondre ?
Comment fonctionne un vigneron français,
en contexte d’une concurrence mondiale de
plus en plus forte sur le marché du vin ?

17. Title of master’s project
Nouveau monde et nouvelles concurrences:
le cas des vignobles bordelais

18. Part-time jobs while in program
Madison, WI : Barriques
Little Compton, RI : Sakonnet Vineyards

19. Internship while in program
Château Couraze, Saillans (France)

20. Position following master’s degree
The Wine Library (NJ)
Social Media Manager

21. PFMP STORY#2: “J”
Concentration area:
French and international education
(MFS 2009)

22. A quelle question votre projet de recherche
essaie-t-il de répondre ?
Quels impacts un séjour à l’étranger, dans le
cadre d’un programme d’études, peut-il
avoir sur les compétences linguistiques d’un
étudiant américain ?

23. Title of master’s project
(Se faire) comprendre : la réussite
communicative en contexte interculturel de
l’étudiant study abroad

24. Part-time jobs while in program
UW-Madison Office of International
Academic Programs
UW-Madison Office of International
Students and Scholars

25. Internship while in program
Université de Fribourg (Suisse)
Centre d’enseignement et de recherche en
langues étrangères (CERLE)

26. Positions following the master’s degree
UW-Madison Office of Admissions
(International Admissions)

27. Positions following the master’s degree
UW-Madison Office of Admissions
(International Admissions)
Wisconsin School of Business
(Office of International Studies)

28. PFMP STORY#3: “E”
Concentration area:
French and international development
(MFS 2007)

29. A quelle question votre projet de recherche
essaie-t-il de répondre ?
Dans quelle mesure les collaborations entre
ONG féminines marocaines et américaines
au Maroc ont-elles contribué à la
démocratisation du Maroc ?

30. Title of master’s project
Action féministe et démocratie :
les collaborations américano-marocaines

31. Part-time job while in program
Madison, WI: InterWorks
Helped research disaster preparedness training
seminars given by InterWorks partners abroad.

32. Internship while in program
Paris : SOS Racisme
Helped with administration and projects
involving collaborations
-guiding visiting British MPs
- helped promote“Ni putes ni soumises”
organized press conferences

33. Positions following the master’s degree
Washington, DC: CNFA

34. Washington, DC:
USAID (Office of Foreign Disaster Assistance)
Positions following the master’s degree
Washington, DC: CNFA

35. Washington, DC: USAID (Office of
Foreign Disaster Assistance)
Positions following the master’s degree
Washington, DC: CNFA
Washington, DC:
National Defense University

36. Washington, DC: USAID (Office of
Foreign Disaster Assistance)
Positions following the master’s degree
Washington, DC: CNFA
Washington, DC: National Defense
University
Washington, DC:
Creative Associates International

37. Current student projects (fall 2011)

38. Current student projects (fall 2011)
French and international education:

39. Current student projects (fall 2011)
French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration
des handicapés dans la société française ?

40. Current student projects (fall 2011)
French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration
des handicapés dans la société française ?
French and international development

41. Current student projects (fall 2011)
French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration
des handicapés dans la société française ?
French and international development
En quoi est-ce que les humoristes franco-maghrébins soutiennent ou
déforment la rhétorique discriminatoire perpétuée par les médias français ?

42. Current student projects (fall 2011)
French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration
des handicapés dans la société française ?
French and international development
En quoi est-ce que les humoristes franco-maghrébins soutiennent ou
déforment la rhétorique discriminatoire perpétuée par les médias français ?
Quels sont les effets des formes majeures d'aide internationale dans le
domaine de l'éducation en Haïti, et qu'en pensent les Haïtiens ?

43. Current student projects (fall 2011)
French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration
des handicapés dans la société française ?
French and international development
En quoi est-ce que les humoristes franco-maghrébins soutiennent ou
déforment la rhétorique discriminatoire perpétuée par les médias français ?
Quels sont les effets des formes majeures d'aide internationale dans le
domaine de l'éducation en Haïti, et qu'en pensent les Haïtiens ?
French and business

44. Current student projects (fall 2011)
French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration
des handicapés dans la société française ?
French and international development
En quoi est-ce que les humoristes franco-maghrébins soutiennent ou
déforment la rhétorique discriminatoire perpétuée par les médias français ?
Quels sont les effets des formes majeures d'aide internationale dans le
domaine de l'éducation en Haïti, et qu'en pensent les Haïtiens ?
French and business
Que pensent généralement les Français de l'usage des anglicismes dans la
publicité française ?

45. Current student projects (fall 2011)
French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration
des handicapés dans la société française ?
French and international development
En quoi est-ce que les humoristes franco-maghrébins soutiennent ou
déforment la rhétorique discriminatoire perpétuée par les médias français ?
Quels sont les effets des formes majeures d'aide internationale dans le
domaine de l'éducation en Haïti, et qu'en pensent les Haïtiens ?
French and business
Que pensent généralement les Français de l'usage des anglicismes dans la
publicité française ?
Qu'est-ce qui explique le renouvellement récent de l'intérêt à la
francophonie en Louisiane ?

46. Current student projects (fall 2011)
French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration
des handicapés dans la société française ?
French and international development
En quoi est-ce que les humoristes franco-maghrébins soutiennent ou
déforment la rhétorique discriminatoire perpétuée par les médias français ?
Quels sont les effets des formes majeures d'aide internationale dans le
domaine de l'éducation en Haïti, et qu'en pensent les Haïtiens ?
French and business
Que pensent généralement les Français de l'usage des anglicismes dans la
publicité française ?
Qu'est-ce qui explique le renouvellement récent de l'intérêt à la
francophonie en Louisiane ?
… et ainsi de suite…

47. Who is our “audience”?

48. Who is our “audience”?
our students

49. Who is our “audience”?
our students
their families

50. Who is our “audience”?
our students
their families
our friends and neighbors

51. Who is our “audience”?
our students
their families
our friends and neighbors
each other

52. What professional opportunities does French
afford those who speak it well?
teachers and academics
bilingual sales representatives
project managers
study abroad advisors
market researchers
social media managers
anti-money-laundering specialists
U.S. passport agents
farmer development NGO officers
disaster preparedness consultants
development directors
fundraising coordinators
public relations consultants
translators
designers
attorneys
senior merchandising managers
logistics specialists
technical writing dept. directors
executive staff members

53. What professional opportunities does French
afford those who speak it well?
teachers and academics
bilingual sales representatives
project managers
study abroad advisors
market researchers
social media managers
anti-money-laundering specialists
U.S. passport agents
farmer development NGO officers
disaster preparedness consultants
development directors
fundraising coordinators
public relations consultants
translators
designers
attorneys
senior merchandising managers
logistics specialists
technical writing dept. directors
executive staff members

54. What professional opportunities does French
afford those who speak it well?
teachers and academics
bilingual sales representatives
project managers
study abroad advisors
market researchers
social media managers
anti-money-laundering specialists
U.S. passport agents
farmer development NGO officers
disaster preparedness consultants
development directors
fundraising coordinators
public relations consultants
translators
designers
attorneys
senior merchandising managers
logistics specialists
technical writing dept. directors
executive staff members

55. What professional opportunities does French
afford those who speak it well?
teachers and academics
bilingual sales representatives
project managers
study abroad advisors
market researchers
social media managers
anti-money-laundering specialists
U.S. passport agents
farmer development NGO officers
disaster preparedness consultants
development directors
fundraising coordinators
public relations consultants
translators
designers
attorneys
senior merchandising managers
logistics specialists
technical writing dept. directors
executive staff members

56. What professional opportunities does French
afford those who speak it well?
teachers and academics
bilingual sales representatives
project managers
study abroad advisors
market researchers
social media managers
anti-money-laundering specialists
U.S. passport agents
farmer development NGO officers
disaster preparedness consultants
development directors
fundraising coordinators
public relations consultants
translators
designers
attorneys
senior merchandising managers
logistics specialists
technical writing dept. directors
executive staff members

57. What professional opportunities does French
afford those who speak it well?
teachers and academics
bilingual sales representatives
project managers
study abroad advisors
market researchers
social media managers
anti-money-laundering specialists
U.S. passport agents
farmer development NGO officers
disaster preparedness consultants
development directors
fundraising coordinators
public relations consultants
translators
designers
attorneys
senior merchandising managers
logistics specialists
technical writing dept. directors
executive staff members

58. What professional opportunities does French
afford those who speak it well?
teachers and academics
bilingual sales representatives
project managers
study abroad advisors
market researchers
social media managers
anti-money-laundering specialists
U.S. passport agents
farmer development NGO officers
disaster preparedness consultants
development directors
fundraising coordinators
public relations consultants
translators
designers
attorneys
senior merchandising managers
logistics specialists
technical writing dept. directors
executive staff members

68. Discussion
From Loving It to Using It
The Case for French in a
Post-Francophile America

69. http://pfmp.wisc.edu
mdeitz@wisc.edu