Tools for Exective Branding - Why and how to do your personal branding as an Executive

All Rights Reserved - The Myndset Company

“Tools for
Executive
Branding”
What if we all have to start Tweeting?

Minter DIAL

Saturday, October 13, 12


“Tools for
Executive Branding”
• Twitter for Executives
• Which tools for which impact
• From personal branding to corporate branding



A Twitter Level Set

All rights reserved - The Myndset Company


Total
> 500 million

active

> 170 MILLION http://techcrunch.com/2012/07/31/twitter-may-have-500m-users-but-only-170m-are-active-75-on-twitters-own-clients/

circa half of all accounts have tweeted at least once!



+20 million
NEW ACCOUNTS / MONTH
http://diegobasch.com/wp-content/uploads/2012/07/twitter_accounts-scaled1000.png



>50%
VIA MOBILE



3 million sites with the button



> 400 million
tweets per day
http://www.mediabistro.com/alltwitter/tag/tweets-per-day



520 tweets
on average
for all accounts with at least one tweet
http://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012



59%
of Twitter users are women
http://mashable.com/2012/03/09/social-media-demographics/
39
average age

68% of women in US use social media to stay in touch
(vs 54% of men)*
*Harris Interactive Sep 2011



72.6%
outside of USA

SOURCE: Semiocast Report July 2012


perAs of 8 Oct 2012
Alexa.com



http://semiocast.com/publications/2011_11_24_Arabic_highest_growth_on_Twitter



What is it?

To communicate with and “follow” friends,
colleagues, brands,
& inﬂuential people
around one pillar question:

WHAT ARE DOING NOW ?


What’s it for

Broadcast

Two-way interaction

Monitoring
brand, competition, industry



Why?
• News
• Listen/Monitor your eReputation
• Connect and build
• Channel of communication
• It’s in real time & it’s BIG...

Strategy? All Rights Reserved - The Myndset Company

If you want to innovate,
you need to stay ahead?


7 uses for Twitter All Rights Reserved - The Myndset Company

(1) Enhance brand awareness / drive trafﬁc
(2) Protect reputation
(3) Build community + it’s the best
teacher’s tool
(4) Extend PR & great for
(5) Extend Customer Service conferences

(6) Direct Sales (ROI)
(7) R&D (ROI)



Join @tweetbosses
a collection of bosses on Twitter

Launched by Nicolas Bordas, CEO TBWA France


Business Cases

1305--1320

Hollande & Sarkozy All Rights Reserved - The Myndset Company

The Counter Example


Obama = 2.5 tweets / day


eStrategy

• Reinvent core processes
• Improve consumer purchase experience
• Attract consumers
• Build loyalty
• Inject eTechnology into every vehicle
2000, Jim Gouin, Ford USA CFO



“The reason I took the job is that it was something
that resonated with me personally.”



Which tools for impact?



Aligned with your objectives...

3 great tools for the digital executive


1 Publisher All Rights Reserved - The Myndset Company

“Curation” - image

>3000 brand pages ◉ > 16 million active users


Your business... All Rights Reserved - The Myndset Company

Impact: 2.8 million followers


2 Lists of To Do’s

Books on the bedside table
Grocery shopping
Dog-eared pages in cookbook
Backlog of emails
Unsorted digital photos
Amazon wish list
Multiple tabs open in browser
PDF ﬁles on desktop
eBooks in eReader
ReaditLater (Pocket)
Bookmarking services (Digg...)
Posts on Facebook
Tweets on Twitter
Pins on Pinterest
Favorites on YouTube
,,,,

http://richarddingwall.name/2009/07/13/a-programmers-secret-weapon-the-humble-to-do-list/


Impact? All Rights Reserved - The Myndset Company

Key Insight: Review how you consider your
list of things to do!


3 Publisher All Rights Reserved - The Myndset Company

“Curation”



Measure against your objectives...



http://www.slideshare.net/mdial/
mapping-of-social-media-tools-
sep-2011



Moving from
Corporate to Personal!


3 key issues
managing your brand
managing your personal brand
managing your employees



managing your brand

Business Gets Personal Personal gives Energy



Product

Performance

Proﬁt

Shareholders

Operational Results!


Product

Performance

Packaging

Promotion

authenticity, emotion, interaction


Learning

Meaning

Diversity

Fulﬁllment

Professional Personal



ME@yourcompany

your employees


• Reserve your [best]
name or“handle”

• 120 characters (to
allow for the RT)

• “Please”
• Regularity, Interactivity
& Serendipity



• Separate languages
• Create lists
• ENJOY!



themyndset.com minterdial.fr
@mdial @mdialFR

minter@themyndset.com

+33 6 23 65 76 61


Tools for Exective Branding - Why and how to do your personal branding as an Executive

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Tools for Exective Branding - Why and how to do your personal branding as an Executive