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FIBER FROM THE HOME
     a paradigm shifting story, by Marc Duchesne, green fiber evangelist

ENGAGE Kick-Off Conference • High Speed Broadband For Rural Europe • September 25, 2012 • Nevers, France
Note

       I wrote the first version of this presentation in early 2010.

I published it on Slideshare for the FTTH Forum in Budapest, Hungary.

       At this time, the ideas developed here were in their infancy.

More than 3,700 views, 30 downloads after, several real case examples do
exist in Europe and North America that prove those concepts to be viable,
                          and sustainable.

                   Let’s continue to spread the World.

                 _Marc Duchesne, 9/24/2012, Nevers, France.
“Our intuition is that an innovative model holds unrealized promise:
household investments in fiber. Consumers may one day purchase
and own fiber connections that run from their homes.”

“Homes with Tails” ,
Tim Wu, Columbia University, and Derek Slater, Google inc.,
Nov. 2008.
why “Fiber-From-The-Home” ?
because
Fiber-TO-The-Home
 networks providers
way too often forget...
         me.
piece of evidence ?
Diverse Business Models
INFRASTRUCTURE                                           OFFER                                   CUSTOMER
                               PARTNER                                        CUSTOMER
                               NETWORK                                       RELATIONSHIP
    CORE                                                VALUE                                     TARGET
 CAPABILITIES                                        PROPOSITION                                 CUSTOMER
                              VALUE                                          DISTRIBUTION
                          CONFIGURATION                                        CHANNEL




                                 COST                   FINANCE                REVENUE
                              STRUCTURE                                        STREAMS




                              a business model describes the value an organization offers to
                               various customers and portrays the capabilities and partners

Me aka “The Customer” is NOT the center
                              required for creating, marketing, and delivering this value and
                               relationship capital with the goal of generating profitable and

    of the traditional business model
                                               sustainable revenue streams




Alex Osterwalder / arvetica
consequence
in France, no Open Access Muni
  network gets more than 20%
  penetration ratio, and no one
   sports more than 2 ISPs for
           Residential.
it’s time for a paradigm shift
apply 3 simple models,
 all born in America.
barn-raising tradition
            +
     web 2.0 habits
            +
   carbon zero goals
            =
Fiber From The Home
model #1: barn raising
the modernized barn-
raising of old approach
      to build fiber-
 broadband networks
      in rural areas
A barn raising is an event during which a community comes
together to assemble a barn for one of its households.

Born in 18th century in Rural North America, the practice
continues as is in the country.




                                                    source: Wikipedia http://en.wikipedia.org
The Barn raising approach is now adopted in the UK for Rural
Broadband deployments.

“Dig Your Own Fibre” is the motto there.



                                                      source: NextGenus.net
lesson #1
       the barn-raising model :
build your own community network
model #2: web 2.0
the Web 2.0 startup’ s
   business model
applied to Rural Next
  Generation Access
      networks
The term ‘Web 2.0’ is used to describe web applications that offer
interactive information sharing, interoperability, user-centered
design, user-generated content and collaboration.

New methods to interact with the End-User appeared with the
Web 2.0 startups : alpha version, private release, beta testing, etc.




                                                         source: Wikipedia http://en.wikipedia.org
Twitter, founded in march 2006 in San Francisco, CA, is the world-
largest social networking and micro-blogging service. It has a 500
million users installed base, attracts 170 million visitors per month,
generating 400 million tweets a day.

Twitter was launched without any business model, and will
generate revenues of $300M this year. Before Facebook’ s IPO, its
market value was estimated between $7 and $9 billion...

                                                  source: TechCrunch & Wall Street Journal
lesson #2
        the web 2.0 model :
start small, with no business model
model #3: smart grid
the sharing of
   investments and
operation costs across
Broadband and Smart
 Grid networks, and
    the bundling of
 services across the
  Customers bases
A smart grid delivers electricity from suppliers to consumers
using digital technology with two-way communications to control
appliances at consumers' homes to save energy, reduce cost and
increase reliability and transparency.

In the US, several utilities have deployed muni fiber networks to
deliver both smart meters connectivity and triple-play services to
residential and enterprise customers.




                                                     source: Wikipedia http://en.wikipedia.org
The city of Chattanooga, Tennessee, has installed its own fiber-to-
the-premises infrastructure, through its electric utility EPB.

This network offers two-way communications at the smart meter
on every home and business and all along the grid, together with
residential high speed Internet, video and telephone services.

Chattanooga is the very first city in the US to offer a 1Gbit/s
service to its residents.
                                                         source: NextGenus.net
lesson #3
      the smart grid model :
share costs, infrastructures, services,
          and customers
fiber from the home :
turning the traditional model
        upside down
access provider   services providers




  consumers           end-user
fiber from the home :




empowering the end-user
Marc Duchesne
       +33 681 330 960
marc.duchesne@me.com
         skype : miniotdr
      twitter : mduchesn

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Engage kick off_sept2012

  • 1. FIBER FROM THE HOME a paradigm shifting story, by Marc Duchesne, green fiber evangelist ENGAGE Kick-Off Conference • High Speed Broadband For Rural Europe • September 25, 2012 • Nevers, France
  • 2. Note I wrote the first version of this presentation in early 2010. I published it on Slideshare for the FTTH Forum in Budapest, Hungary. At this time, the ideas developed here were in their infancy. More than 3,700 views, 30 downloads after, several real case examples do exist in Europe and North America that prove those concepts to be viable, and sustainable. Let’s continue to spread the World. _Marc Duchesne, 9/24/2012, Nevers, France.
  • 3. “Our intuition is that an innovative model holds unrealized promise: household investments in fiber. Consumers may one day purchase and own fiber connections that run from their homes.” “Homes with Tails” , Tim Wu, Columbia University, and Derek Slater, Google inc., Nov. 2008.
  • 7. Diverse Business Models INFRASTRUCTURE OFFER CUSTOMER PARTNER CUSTOMER NETWORK RELATIONSHIP CORE VALUE TARGET CAPABILITIES PROPOSITION CUSTOMER VALUE DISTRIBUTION CONFIGURATION CHANNEL COST FINANCE REVENUE STRUCTURE STREAMS a business model describes the value an organization offers to various customers and portrays the capabilities and partners Me aka “The Customer” is NOT the center required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and of the traditional business model sustainable revenue streams Alex Osterwalder / arvetica
  • 9. in France, no Open Access Muni network gets more than 20% penetration ratio, and no one sports more than 2 ISPs for Residential.
  • 10. it’s time for a paradigm shift
  • 11. apply 3 simple models, all born in America.
  • 12. barn-raising tradition + web 2.0 habits + carbon zero goals = Fiber From The Home
  • 13. model #1: barn raising
  • 14. the modernized barn- raising of old approach to build fiber- broadband networks in rural areas
  • 15. A barn raising is an event during which a community comes together to assemble a barn for one of its households. Born in 18th century in Rural North America, the practice continues as is in the country. source: Wikipedia http://en.wikipedia.org
  • 16. The Barn raising approach is now adopted in the UK for Rural Broadband deployments. “Dig Your Own Fibre” is the motto there. source: NextGenus.net
  • 17. lesson #1 the barn-raising model : build your own community network
  • 19. the Web 2.0 startup’ s business model applied to Rural Next Generation Access networks
  • 20. The term ‘Web 2.0’ is used to describe web applications that offer interactive information sharing, interoperability, user-centered design, user-generated content and collaboration. New methods to interact with the End-User appeared with the Web 2.0 startups : alpha version, private release, beta testing, etc. source: Wikipedia http://en.wikipedia.org
  • 21. Twitter, founded in march 2006 in San Francisco, CA, is the world- largest social networking and micro-blogging service. It has a 500 million users installed base, attracts 170 million visitors per month, generating 400 million tweets a day. Twitter was launched without any business model, and will generate revenues of $300M this year. Before Facebook’ s IPO, its market value was estimated between $7 and $9 billion... source: TechCrunch & Wall Street Journal
  • 22. lesson #2 the web 2.0 model : start small, with no business model
  • 24. the sharing of investments and operation costs across Broadband and Smart Grid networks, and the bundling of services across the Customers bases
  • 25. A smart grid delivers electricity from suppliers to consumers using digital technology with two-way communications to control appliances at consumers' homes to save energy, reduce cost and increase reliability and transparency. In the US, several utilities have deployed muni fiber networks to deliver both smart meters connectivity and triple-play services to residential and enterprise customers. source: Wikipedia http://en.wikipedia.org
  • 26. The city of Chattanooga, Tennessee, has installed its own fiber-to- the-premises infrastructure, through its electric utility EPB. This network offers two-way communications at the smart meter on every home and business and all along the grid, together with residential high speed Internet, video and telephone services. Chattanooga is the very first city in the US to offer a 1Gbit/s service to its residents. source: NextGenus.net
  • 27. lesson #3 the smart grid model : share costs, infrastructures, services, and customers
  • 28. fiber from the home : turning the traditional model upside down
  • 29. access provider services providers consumers end-user
  • 30. fiber from the home : empowering the end-user
  • 31.
  • 32. Marc Duchesne +33 681 330 960 marc.duchesne@me.com skype : miniotdr twitter : mduchesn