SlideShare une entreprise Scribd logo

0915 omma data jt batson

•
•
MediaPost
MediaPost
Technologie
1  sur  16
Télécharger pour lire hors ligne
Flipping the Data Power Dynamic How a Data-driven Future Brings Power to the Agencies JT Batson, Chief Strategy Officer, Mediaocean
“By 2017, the CMO will spend more on IT than the CIO”
It’s not big data if it’s just digital. Share of Global Ad Spend, 2011 Source: ZenithOptimedia
It’s not big data if it’s just American Share of Global Ad Spend, 2011 Source: ZenithOptimedia
0915 omma data jt batson

Recommandé

12.10.13
12.10.1312.10.13
12.10.13Social Media Today
 
Bmma big data 11 06 2013 hugues rey
Bmma big data 11 06 2013 hugues reyBmma big data 11 06 2013 hugues rey
Bmma big data 11 06 2013 hugues reyHugues Rey
 
Becoming Data Driven.. with Analytics!
Becoming Data Driven.. with Analytics!Becoming Data Driven.. with Analytics!
Becoming Data Driven.. with Analytics!NUS-ISS
 
Big data asap 2016 v1
Big data asap 2016 v1Big data asap 2016 v1
Big data asap 2016 v1Eric Meger
 
10 Enterprise Analytics Trends to Watch in 2019
10 Enterprise Analytics Trends to Watch in 2019 10 Enterprise Analytics Trends to Watch in 2019
10 Enterprise Analytics Trends to Watch in 2019 MicroStrategy
 
10 Enterprise Analytics Trends to Watch in 2020
10 Enterprise Analytics Trends to Watch in 202010 Enterprise Analytics Trends to Watch in 2020
10 Enterprise Analytics Trends to Watch in 2020MicroStrategy
 
PoliticIt Media Kit
PoliticIt Media KitPoliticIt Media Kit
PoliticIt Media Kitzachary_park
 
Big data
Big data Big data
Big data BCS-IT
 

Recommandé

12.10.13
12.10.1312.10.13
12.10.13Social Media Today
 
Bmma big data 11 06 2013 hugues rey
Bmma big data 11 06 2013 hugues reyBmma big data 11 06 2013 hugues rey
Bmma big data 11 06 2013 hugues reyHugues Rey
 
Becoming Data Driven.. with Analytics!
Becoming Data Driven.. with Analytics!Becoming Data Driven.. with Analytics!
Becoming Data Driven.. with Analytics!NUS-ISS
 
Big data asap 2016 v1
Big data asap 2016 v1Big data asap 2016 v1
Big data asap 2016 v1Eric Meger
 
10 Enterprise Analytics Trends to Watch in 2019
10 Enterprise Analytics Trends to Watch in 2019 10 Enterprise Analytics Trends to Watch in 2019
10 Enterprise Analytics Trends to Watch in 2019 MicroStrategy
 
10 Enterprise Analytics Trends to Watch in 2020
10 Enterprise Analytics Trends to Watch in 202010 Enterprise Analytics Trends to Watch in 2020
10 Enterprise Analytics Trends to Watch in 2020MicroStrategy
 
PoliticIt Media Kit
PoliticIt Media KitPoliticIt Media Kit
PoliticIt Media Kitzachary_park
 
Big data
Big data Big data
Big data BCS-IT
 
Big Data and PA
Big Data and PABig Data and PA
Big Data and PATim Tate
 
Big data and personalization struggles in banking 092018
Big data and personalization struggles in banking 092018Big data and personalization struggles in banking 092018
Big data and personalization struggles in banking 092018Intelli-Global
 
Big data
Big dataBig data
Big dataAbdullah Masoud
 
Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...
Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...
Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...Microsoft Ideas
 
Monetizing the social media opportunity
Monetizing the social media opportunityMonetizing the social media opportunity
Monetizing the social media opportunityAktiv Digital
 
Kim Christiaansen Proposal Woedend!
Kim Christiaansen Proposal Woedend!Kim Christiaansen Proposal Woedend!
Kim Christiaansen Proposal Woedend!Erasmus University
 
Business intelligence with web data gabc may
Business intelligence with web data gabc mayBusiness intelligence with web data gabc may
Business intelligence with web data gabc maySemetis
 
The Leadership Bottleneck
The Leadership BottleneckThe Leadership Bottleneck
The Leadership BottleneckVMware Tanzu
 
Big data slideshare.
Big data slideshare.Big data slideshare.
Big data slideshare.salesEQUITY
 
Top 10 Misconceptions About Business IT Needs
Top 10 Misconceptions About Business IT NeedsTop 10 Misconceptions About Business IT Needs
Top 10 Misconceptions About Business IT NeedsInsight
 
Media Lounge Emarketer Presentation 032708
Media Lounge Emarketer Presentation 032708Media Lounge Emarketer Presentation 032708
Media Lounge Emarketer Presentation 032708Dmytro Lysiuk
 
Data sxsw
Data sxswData sxsw
Data sxswKaren Bellin
 
Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015Mark van Rijmenam
 
Suren Gupta
Suren GuptaSuren Gupta
Suren GuptadaveGBE
 
Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Ian Gibbs
 
Carousel30: Big data for digital marketers
Carousel30: Big data for digital marketersCarousel30: Big data for digital marketers
Carousel30: Big data for digital marketersCarousel30
 
Is It Worth Saving on SAM?
Is It Worth Saving on SAM?Is It Worth Saving on SAM?
Is It Worth Saving on SAM?Laszlo Fabian
 
150901 ER Magazine_Using Big Data to Enhance Creative
150901 ER Magazine_Using Big Data to Enhance Creative150901 ER Magazine_Using Big Data to Enhance Creative
150901 ER Magazine_Using Big Data to Enhance CreativeHawthorne
 
Bet you didn't know, Digiday Programmatic Summit, November 2016
Bet you didn't know, Digiday Programmatic Summit, November 2016Bet you didn't know, Digiday Programmatic Summit, November 2016
Bet you didn't know, Digiday Programmatic Summit, November 2016Digiday
 
CEO SUMMIT EUROPE
CEO SUMMIT EUROPECEO SUMMIT EUROPE
CEO SUMMIT EUROPECourse5i
 
Case study in Collaboration: Developing the Online Scholarly Catalogue Project
Case study in Collaboration: Developing the Online Scholarly Catalogue Project Case study in Collaboration: Developing the Online Scholarly Catalogue Project
Case study in Collaboration: Developing the Online Scholarly Catalogue Project Elizabeth Neely
 
Business Address-a case study
Business Address-a case studyBusiness Address-a case study
Business Address-a case studyRabiya Jilani
 

Contenu connexe

Tendances

Big Data and PA
Big Data and PABig Data and PA
Big Data and PATim Tate
 
Big data and personalization struggles in banking 092018
Big data and personalization struggles in banking 092018Big data and personalization struggles in banking 092018
Big data and personalization struggles in banking 092018Intelli-Global
 
Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...
Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...
Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...Microsoft Ideas
 
Monetizing the social media opportunity
Monetizing the social media opportunityMonetizing the social media opportunity
Monetizing the social media opportunityAktiv Digital
 
Kim Christiaansen Proposal Woedend!
Kim Christiaansen Proposal Woedend!Kim Christiaansen Proposal Woedend!
Kim Christiaansen Proposal Woedend!Erasmus University
 
Business intelligence with web data gabc may
Business intelligence with web data gabc mayBusiness intelligence with web data gabc may
Business intelligence with web data gabc maySemetis
 
The Leadership Bottleneck
The Leadership BottleneckThe Leadership Bottleneck
The Leadership BottleneckVMware Tanzu
 
Big data slideshare.
Big data slideshare.Big data slideshare.
Big data slideshare.salesEQUITY
 
Top 10 Misconceptions About Business IT Needs
Top 10 Misconceptions About Business IT NeedsTop 10 Misconceptions About Business IT Needs
Top 10 Misconceptions About Business IT NeedsInsight
 
Media Lounge Emarketer Presentation 032708
Media Lounge Emarketer Presentation 032708Media Lounge Emarketer Presentation 032708
Media Lounge Emarketer Presentation 032708Dmytro Lysiuk
 
Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015Mark van Rijmenam
 
Suren Gupta
Suren GuptaSuren Gupta
Suren GuptadaveGBE
 
Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Ian Gibbs
 
Carousel30: Big data for digital marketers
Carousel30: Big data for digital marketersCarousel30: Big data for digital marketers
Carousel30: Big data for digital marketersCarousel30
 
Is It Worth Saving on SAM?
Is It Worth Saving on SAM?Is It Worth Saving on SAM?
Is It Worth Saving on SAM?Laszlo Fabian
 
150901 ER Magazine_Using Big Data to Enhance Creative
150901 ER Magazine_Using Big Data to Enhance Creative150901 ER Magazine_Using Big Data to Enhance Creative
150901 ER Magazine_Using Big Data to Enhance CreativeHawthorne
 
Bet you didn't know, Digiday Programmatic Summit, November 2016
Bet you didn't know, Digiday Programmatic Summit, November 2016Bet you didn't know, Digiday Programmatic Summit, November 2016
Bet you didn't know, Digiday Programmatic Summit, November 2016Digiday
 
CEO SUMMIT EUROPE
CEO SUMMIT EUROPECEO SUMMIT EUROPE
CEO SUMMIT EUROPECourse5i
 

Tendances (20)

Big Data and PA
Big Data and PABig Data and PA
Big Data and PA
 
Big data and personalization struggles in banking 092018
Big data and personalization struggles in banking 092018Big data and personalization struggles in banking 092018
Big data and personalization struggles in banking 092018
 
Big data
Big dataBig data
Big data
 
Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...
Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...
Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...
 
Monetizing the social media opportunity
Monetizing the social media opportunityMonetizing the social media opportunity
Monetizing the social media opportunity
 
Kim Christiaansen Proposal Woedend!
Kim Christiaansen Proposal Woedend!Kim Christiaansen Proposal Woedend!
Kim Christiaansen Proposal Woedend!
 
Business intelligence with web data gabc may
Business intelligence with web data gabc mayBusiness intelligence with web data gabc may
Business intelligence with web data gabc may
 
The Leadership Bottleneck
The Leadership BottleneckThe Leadership Bottleneck
The Leadership Bottleneck
 
Big data slideshare.
Big data slideshare.Big data slideshare.
Big data slideshare.
 
Top 10 Misconceptions About Business IT Needs
Top 10 Misconceptions About Business IT NeedsTop 10 Misconceptions About Business IT Needs
Top 10 Misconceptions About Business IT Needs
 
Media Lounge Emarketer Presentation 032708
Media Lounge Emarketer Presentation 032708Media Lounge Emarketer Presentation 032708
Media Lounge Emarketer Presentation 032708
 
Data sxsw
Data sxswData sxsw
Data sxsw
 
Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015
 
Suren Gupta
Suren GuptaSuren Gupta
Suren Gupta
 
Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Data automation vs data reputation may 2016
Data automation vs data reputation may 2016
 
Carousel30: Big data for digital marketers
Carousel30: Big data for digital marketersCarousel30: Big data for digital marketers
Carousel30: Big data for digital marketers
 
Is It Worth Saving on SAM?
Is It Worth Saving on SAM?Is It Worth Saving on SAM?
Is It Worth Saving on SAM?
 
150901 ER Magazine_Using Big Data to Enhance Creative
150901 ER Magazine_Using Big Data to Enhance Creative150901 ER Magazine_Using Big Data to Enhance Creative
150901 ER Magazine_Using Big Data to Enhance Creative
 
Bet you didn't know, Digiday Programmatic Summit, November 2016
Bet you didn't know, Digiday Programmatic Summit, November 2016Bet you didn't know, Digiday Programmatic Summit, November 2016
Bet you didn't know, Digiday Programmatic Summit, November 2016
 
CEO SUMMIT EUROPE
CEO SUMMIT EUROPECEO SUMMIT EUROPE
CEO SUMMIT EUROPE
 

En vedette

Case study in Collaboration: Developing the Online Scholarly Catalogue Project
Case study in Collaboration: Developing the Online Scholarly Catalogue Project Case study in Collaboration: Developing the Online Scholarly Catalogue Project
Case study in Collaboration: Developing the Online Scholarly Catalogue Project Elizabeth Neely
 
Business Address-a case study
Business Address-a case studyBusiness Address-a case study
Business Address-a case studyRabiya Jilani
 
Open Source Lessons Learned Applied to Cloud Computing Strategies
Open Source Lessons Learned Applied to Cloud Computing StrategiesOpen Source Lessons Learned Applied to Cloud Computing Strategies
Open Source Lessons Learned Applied to Cloud Computing StrategiesJ.J. Toothman
 
Interactive Data Visualization with Tangible User Interface
Interactive Data Visualization with Tangible User InterfaceInteractive Data Visualization with Tangible User Interface
Interactive Data Visualization with Tangible User InterfaceAdityo Pratomo
 
Designing Big Data Interactions: The Language of Discovery
Designing Big Data Interactions: The Language of DiscoveryDesigning Big Data Interactions: The Language of Discovery
Designing Big Data Interactions: The Language of DiscoveryOReillyStrata
 
Giving Organisations new capabilities to ask the right business questions 1.7
Giving Organisations new capabilities to ask the right business questions 1.7Giving Organisations new capabilities to ask the right business questions 1.7
Giving Organisations new capabilities to ask the right business questions 1.7OReillyStrata
 
Data as an Art Material. Case study: The Open Data Institute
Data as an Art Material. Case study: The Open Data InstituteData as an Art Material. Case study: The Open Data Institute
Data as an Art Material. Case study: The Open Data InstituteOReillyStrata
 

En vedette (7)

Case study in Collaboration: Developing the Online Scholarly Catalogue Project
Case study in Collaboration: Developing the Online Scholarly Catalogue Project Case study in Collaboration: Developing the Online Scholarly Catalogue Project
Case study in Collaboration: Developing the Online Scholarly Catalogue Project
 
Business Address-a case study
Business Address-a case studyBusiness Address-a case study
Business Address-a case study
 
Open Source Lessons Learned Applied to Cloud Computing Strategies
Open Source Lessons Learned Applied to Cloud Computing StrategiesOpen Source Lessons Learned Applied to Cloud Computing Strategies
Open Source Lessons Learned Applied to Cloud Computing Strategies
 
Interactive Data Visualization with Tangible User Interface
Interactive Data Visualization with Tangible User InterfaceInteractive Data Visualization with Tangible User Interface
Interactive Data Visualization with Tangible User Interface
 
Designing Big Data Interactions: The Language of Discovery
Designing Big Data Interactions: The Language of DiscoveryDesigning Big Data Interactions: The Language of Discovery
Designing Big Data Interactions: The Language of Discovery
 
Giving Organisations new capabilities to ask the right business questions 1.7
Giving Organisations new capabilities to ask the right business questions 1.7Giving Organisations new capabilities to ask the right business questions 1.7
Giving Organisations new capabilities to ask the right business questions 1.7
 
Data as an Art Material. Case study: The Open Data Institute
Data as an Art Material. Case study: The Open Data InstituteData as an Art Material. Case study: The Open Data Institute
Data as an Art Material. Case study: The Open Data Institute
 

Plus de MediaPost

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?MediaPost
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataMediaPost
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsMediaPost
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without CookiesMediaPost
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!MediaPost
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on AmazonMediaPost
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? MediaPost
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusMediaPost
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyMediaPost
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
 

Plus de MediaPost (20)

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without Cookies
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
 

Dernier

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...apidays
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 

Dernier (20)

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 

0915 omma data jt batson

  • 1.
  • 2. Flipping the Data Power Dynamic How a Data-driven Future Brings Power to the Agencies JT Batson, Chief Strategy Officer, Mediaocean
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. “By 2017, the CMO will spend more on IT than the CIO”
  • 13.
  • 14. It’s not big data if it’s just digital. Share of Global Ad Spend, 2011 Source: ZenithOptimedia
  • 15. It’s not big data if it’s just American Share of Global Ad Spend, 2011 Source: ZenithOptimedia