0915 omma data jt batson

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MediaPost

Technologie

Flipping the Data Power Dynamic
How a Data-driven Future Brings Power to the Agencies
JT Batson, Chief Strategy Officer, Mediaocean

“By 2017, the CMO will spend
more on IT than the CIO”

It’s not big data if it’s just digital.

Share of Global Ad Spend, 2011
Source: ZenithOptimedia

It’s not big data if it’s just American

Share of Global Ad Spend, 2011
Source: ZenithOptimedia

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0915 omma data jt batson

2. Flipping the Data Power Dynamic How a Data-driven Future Brings Power to the Agencies JT Batson, Chief Strategy Officer, Mediaocean

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12. “By 2017, the CMO will spend more on IT than the CIO”

13.

14. It’s not big data if it’s just digital. Share of Global Ad Spend, 2011 Source: ZenithOptimedia

15. It’s not big data if it’s just American Share of Global Ad Spend, 2011 Source: ZenithOptimedia