Getting Coverage

GETTING COVERAGE FOR YOUR INSTITUTION Charlie Melichar Colgate University

First, a little about my institution ,[object Object],[object Object],[object Object]

“Centrally located” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The challenge ,[object Object]

8 SIMPLE RULES for pitching your college or university

Rule 1: Tie your messages and stories to the institution’s strategic plan

Strategery ,[object Object],[object Object],[object Object],[object Object],[object Object]

It all starts with the faculty ,[object Object],[object Object],[object Object],[object Object]

Tell me about yourself… ,[object Object],[object Object],[object Object]

But what about the Mid York? ,[object Object],[object Object],[object Object]

Think local ,[object Object],[object Object],[object Object]

Rule 3: Don’t sweat the small stuff

Press releases are evil ,[object Object],[object Object],[object Object]

How we paid for Vocus ,[object Object],[object Object],[object Object],[object Object],[object Object]

What we now get ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rule 4: Be relevant. Be ready.

Level the playing field ,[object Object],[object Object],[object Object],[object Object],[object Object]

Colgate Calling… ,[object Object],[object Object]

Rule 6: Think broadly about “media” and “coverage”

The web is your friend ,[object Object],[object Object],[object Object]

There are four? ,[object Object],[object Object],[object Object],2.0 http://www.zogby.com/news/ReadNews.dbm?ID=1454 http://64.13.250.16/newsletter.php?newsId=83&newsType=pr http://www.media-online.ru/eng/index.php3?id=34942

Break out the abacus ,[object Object],[object Object],[object Object],[object Object]

It’s okay to point ,[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Coverage

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Getting Coverage