37. Stakeholder Research
★ Get to know the business
★ Find out about strategy & scope
★ Learn about perceived risks
★ Content Strategy: Find out about
the creation, delivery and
governace of content
50. Stakeholder research
Content Strategy
★ Content Audit: assess all available
content and define its state
(Redundant, Outdated, Irrelevant)
★ Define what is to happen with the
content until when
★ Help establish ownership &
responsibility
55. User Research Methods
Analysis
Userstatistics
What people did
Observation
Contextual User Diary
Observation Inquiry
What people do
Focus Groups
Structured
Interviews
Unstructured
Surveys
Inquiry interviews
What people say
Quantitative Quantitative
Why and how? How many? How often?
Source: Moser, Chistian „User Experience Design“. 2012, Springer Vieweg
56. User Research
★ Find out what users really need
★ Find out how they react to your
work
★ Find out how they behave