Presented by Mick Kennedy, Project Director, Vodafone at Market Research in the Mobile World Europe 8 - 11 October 2013, London, Europe This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://www.mrmw.net

1. October 8 – 11 2013, London
The original, premier event
for the Mobile Marketing
Research Industry
WWW.MRMW.NET

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3. MEDIA & ASSOCIATION PARTNERS
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4. Finding Gold
Presentation information in footer
1

5. Data Mining
2

6. More of a river
than a
mountain
3

7. Identifying
things in the
Digital River is
difficult
4

8. How do we
find
gold in a
river?
5

9. Spot the gold
in
this river
6

10. Spot the gold
in
this river
7

11. Analytics Opportunity:
Insights & Service
Differentiation
The Principles:
Identity, Location, Time &
Usage
Spot the gold in
this river
The Caveat:
Permission
8

12. Working
Space
Tracking
Interactions
Analytics
Innovation
Areas
M2M
Network
9

13. Small Cell
Technology
Network
10

14. Femto cells
We can link Femtos together
to provide entire coverage
schemes
Small Cell
Technology
Working
Space
Location accuracy is
improved:
cells are smaller.
Time accuracy is improved:
mobiles will register on a
femto cell as soon as they are
in range.
11

15. Femto cells
We can see where people are
in a building
We can see transition from
the macro network
Small Cell
Technology
Tracking
We can provide service
dependent on role and
location
We don’t need special devices
12

16. Femto cells
Accurate indoor location
Small Cell
Technology
Can trigger interactions with
back end systems – Time &
Usage
Enable new apps
Interactions
Stadiums – sports venues
13

17. Zepto cells
We made the femto cell
smaller
We created an alternative to
NFC
Small Cell
Technology
Interactions
Extremely accurate location
Can trigger interactions with
back end systems
Stadiums – sports venues
14

18. Presentation information in footer
Insert Confidentiality Level on title master
15

19. Small Cell
Technology
Analytics
16

20. Small Cell
Technology
Analytics
17

21. Capture
device data
Vodafon
e
Network
Transmit
the data
M2M
M2M Application
Use
the data
18

22. Remote Security & Monitoring
Solutions for local and state
Government Organisations
8,871
Insert Confidentiality Level on title master
Illegal dumping
incidents in one
city council alone

23. A zone is virtual
space over
geographic
location.
Context-aware
computing
and geo-fencing
Services are types
of content that the
Zone Administrator,
can customize for
a Zone.
Applications
Interactions
Anyone who enters
or connects to a
particular zone will
receive its services
directly on their
mobile device.
20

24. Collaboration
OIX, Assure UK
Digital by Default
Digital
Identity
21

25. Start creating
Gold
Identity
Location
Time
Usage
Permission
is the
catalyst
22

26. TITLE SPONSOR
DIAMOND SPONSOR
PLATINUM SPONSOR
SILVER SPONSORS
PREMIERE SPONSOR
GOLD SPONSORS
WORKSHOP SPONSORS
APP SPONSOR
PREMIERE SPONSOR
WWW.MRMW.NET
NETWORKING SPONSOR

27. MEDIA & ASSOCIATION PARTNERS
WWW.MRMW.NET

28. October 8 – 11 2013, London
The original, premier event
for the Mobile Marketing
Research Industry
WWW.MRMW.NET