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How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz

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Merlien Institute
Merlien Institute

Presented by Tom De Ruyck, Head of Research Communities, InSites Consulting and Joella Marsman, Consumer Insights Manager, HJ Heinz at Qualitative360 Asia 2013 19-21 November 2013, Singapore This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://qual360.com/

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November 20-21, 2013 | Singapore Twitter Hashtag #QUAL360
Platinum Sponsor Media Sponsors Association Partners
How a Consumer Consulting Board brings the consumer to life within the company Joëlla Marsman Consumer Insights Manager @JoellaMarsman Tom De Ruyck Head of Consumer Consulting Boards @TomDeRuyck
1. ABOUT HEINZ 2. FOODCOMMUNITY 3. FASTER, BETTER, STRONGER 4. ENGAGE FOR SUCCESS 5. RESULTS
1// ABOUT HEINZ
CONSUMER FEELING…
2// THE FOODCOMMUNITY
# Number Profile Objectives Duration
FASTER BETTER STRONGER
FASTER BETTER STRONGER
FASTER BETTER STRONGER
HJ Heinz, Zeist
2008 2009 2011 2013
4// ENGAGE FOR SUCCESS …LET’S START WITH OUR MEMBERS
1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT
1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT
1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT GOODIEBAGS QUIZES COMPETITIONS
1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT MEET PEOPLE
…AND HOW TO INVOLVE
1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT Engage CONSUMER WORLD 5/ RE-USE
1/ IMMERSE 2/ CREATE BUZZ WITH REAL STORIES 3/ INSPIRE 4/ ACT 5/ RE-USE
1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE INTO ACTIONS
1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE
1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE
5// RESULTS
COMMUNITY IS A DIRECT CONSUMER LINE #FASTER COMMUNITY GIVES A 360 VIEW #BETTER COMMUNITY IS CROSS DEPARTMENT #STRONGER
COMMUNITY IS A DIRECT CONSUMER LINE #FASTER COMMUNITY GIVES A 360 VIEW #BETTER COMMUNITY IS CROSS DEPARTMENT #STRONGER
THANK YOU! Questions? HUNGRY FOR MORE? @JoellaMarsman @TomDeRuyck
Platinum Sponsor Media Sponsors Association Partners
November 20-21, 2013 | Singapore Twitter Hashtag #QUAL360

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