Presented by Detlef Happel, Director Innovation Consulting, Dialego and Katrin Bock, Project Manager, Dialego at Qualitative360 Asia 2013 19-21 November 2013, Singapore This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://qual360.com/

1. November 20-21, 2013 | Singapore
Twitter Hashtag #QUAL360

2. Platinum Sponsor
Media Sponsors
Association Partners

3. Improving Innovation.
With Clever Co-Creation.
Qualitative 360 Asia Pacific, Singapore 20th of Nov. 2013
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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4. Today’s showcase
and work example:
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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5. How to make
vacuum cleaning
a moment of joy
Results from a
previous online
co-creation
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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6. Today’s joint
challenge:
New Vacuum Cleaner
Live Co-Creation
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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7. New Vacuum Cleaner
Live-Co-Creation Agenda
Today
 Our believe and method
 Preliminary Results Online-Co Creation
 Introduction Live Co-Creation
 Live Co-Creation Session
 Group presentations
05 min.
05 min.
05 min.
35 min.
10 min.
 Analysis Live-Co-Creation
overnight (150 panelists)
Tomorrow
 Introduction Idea Filter
 Presentation results
 Open discussion
05 min. 16:45 – 16:50
15 min. 16:50 – 17:05
10 min. 17:05 – 17:15
13:30 – 13:35
13:35 – 13:40
13:40 – 13:45
13:45 – 14:20
14:20 – 14:30
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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8. New Vacuum Cleaner
Live-Co-Creation Agenda
Today
 Our believe and method
 Preliminary Results Online-Co Creation
 Introduction Live Co-Creation
 Live Co-Creation Session
 Group presentations
05 min.
05 min.
05 min.
35 min.
10 min.
 Analysis Live-Co-Creation
overnight (150 panelists)
Tomorrow
 Introduction Idea Filter
 Presentation results
 Open discussion
05 min. 16:45 – 16:50
15 min. 16:50 – 17:05
10 min. 17:05 – 17:15
13:30 – 13:35
13:35 – 13:40
13:40 – 13:45
13:45 – 14:20
14:20 – 14:30
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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9. We strongly believe
in people’s smartness
Thoroughly
confirmed:
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10. Quelle: Grant Thornton/EIU, 2009
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11. MIT researchers
confirm:
Consumers are
much more
innovative
than previously
thought.
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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12. Consequently our focus:
Crowdsourcing and Co-Creation.
Searching for needs
Open
Innovation
Market
launch
Realization
(„R&D“,
Product
delvelopment)
„Ideation“
Concept
Development
More effectivity
Doing the right
things
More effiviciency
Seaching for solutions
CoCreation
Doing the things
right
Source: Prof. Frank Piller, RWTH Aachen
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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13. „The best way to
get a good idea is
to get a lot of ideas“
Linus Pauling, Nobel Price winner
for Chemistry (1954) and Peace (1963)
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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14. Sources
for ideas
1.
Online
Forum
Discussions
2.
Online
Creative
Sessions
3.
Social
Media
Analysis
De Bono
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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15. Our approach: turning the research
principle around …
„Head“. Already known.
Les innovative– Mainstream.
Co-creation
Ordinary
Interesting
„Belly“. More evolution.
Interesting for refinements.
LongTail
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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16. … unveiling revolutionary ideas
at the tail.
„Head“. Already known.
Les innovative– Mainstream.
Co-creation
„Belly“. More evolution.
Interesting for refinements.
„Tail“. Potential Revolution:
the one percenter
Ordinary
Interesting
Heartbeat
LongTail
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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17. New Vacuum Cleaner
Live-Co-Creation Agenda
Today
 Our believe and method
 Preliminary Results Online-Co Creation
 Introduction Live Co-Creation
 Live Co-Creation Session
 Group presentations
05 min.
05 min.
05 min.
35 min.
10 min.
 Analysis Live-Co-Creation
overnight (150 panelists)
Tomorrow
 Introduction Idea Filter
 Presentation results
 Open discussion
05 min. 16:45 – 16:50
10 min. 16:50 – 17:00
10 min. 17:10 – 17:15
13:30 – 13:35
13:35 – 13:40
13:40 – 13:45
13:45 – 14:20
14:20 – 14:30
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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18. Today’s idea starters
are based on
1.
Online
Forum
Discussions
2.
Online
Creative
Sessions
3.
Social
Media
Analysis
De Bono
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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19. The approach:
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20. Critical success factor at the
beginning: goal oriented keywords.
Vacuum + Cleaning,
Wireless, Handheld, Noise,
Design, Storage, Easy, Bag
...
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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21. Online idea generation and filtering
process over night
Online
Social Media
Analysis
Semantic
analysis
2000
Idea
drops
Live
Co-Creation
Workshop
Winner
Concept
Online
VCM
IdeaFilter
x
6, ... 2, ... 1
Idea
Boards
(excerpt)
N > 1 Mio.
20
ConceptBoards
ConceptBoards
n=80-100
n=150

22. Social Media Analysis
1.000.000 entries ...
... 2.000 idea „drops“
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23. Next
Sorting the haystack.
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24. In search of
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25. Text diagnosis with semantic mining
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26. Detailed diagnosis:
Frequency & Semantic
Carpet, woven of keywords linked to your query.
The higher the frequency, the bigger the word.
Offering a quick insight in what’s “hot”
Showing insights in word-relations,
building up a story
ContentCarpet
SemanticMap
Insights in main benefit Themens
across 9 categories
Skyline
Gaining a deeper insight in the Emotions
linked to the query
Emotion Radar
Clusters of the main Themes
InnovationMap
Daily stream of innovative ideas,
to be captured on the idea board
IdeaStream

27. Real innovation potential lies
at the end of the tail.
Evolutional
Revolutionary
18.09.2013 | Hello!nnovation | Consulting Model | 25

28. Also mainstream topics contain idea
potentials. At the edges.
Evolutional
18.09.2013 | Hello!nnovation | Consulting Model | 26

29. The cluster analysis visualizes
themes, frequencies and …
carpet
pump
shop
carpet
dry
best
cleaner
bag
new
car
pool
wet
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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30. … keeps all entries
pump
shop
carpet
dry
best
cleaner
bag
new
car
pool
wet
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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31. The creative
springboard:
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32. The IdeaStream. Shows all 1%ter,
new rarities every single day
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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33. The ideal creative springboard for
developing disruptive ideas ...
... the most unusual terms
in the context of “vacuum cleaning”
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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34. Idea Board
Dishes
Astronauts
Units
New space design variant,
any
functions we could
learn from space shuttle
technology
Floor mats
Friends
Mattress
Strong but gentle
on floor mats
A modern Cleaner
should have Social
Media Functions
Works also well
on dust and
mites
Room Sucker
Dirt Radar
Room
dirt level
diagnose
Different units
composing vacuumcleaner, new
composite design
Dust Spy
I would love to have a
vacuum cleaner which
identifies and
eliminates hidden dirt
Shoulder
Backpack vacuum,
new straps to wear
over shoulder
Sonic
Sonic
waves
helping
cleaning
Instant dirt and
dust cleaning of
Scent
the entire room
Cleaning plus
pleasant
fragrance spray
Ideas, how to
clean dishes
Customized
products
The my style
cleaner
Somebody please
invent
a dog shit vacuum
cleaner !!!
Vacuum body
shining or turning
from red to green
when done
Kids
Custom
Doggies little
helper
Blue
A Disney Style
Vacuum Cleaner
Music Box
Turning noises
into music
Crystal
Crystal clear
case
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | |
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35. New Vacuum Cleaner
Live-Co-Creation Agenda
Today
 Our believe and method
 Preliminary Results Online-Co Creation
 Introduction Live Co-Creation
 Live Co-Creation Session
 Group presentations
05 min.
05 min.
05 min.
35 min.
10 min.
 Analysis Live-Co-Creation
overnight (150 panelists)
Tomorrow
 Introduction Idea Filter
 Presentation results
 Open discussion
05 min. 16:45 – 16:50
10 min. 16:50 – 17:00
10 min. 17:10 – 17:15
13:30 – 13:35
13:35 – 13:40
13:40 – 13:45
13:45 – 14:20
14:20 – 14:30
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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36. Build groups > select idea >

 

 
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | |
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37. Select idea > deep dive selected idea

 

 
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | |
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38. Live-Co-Creation rules
8-12 persons per table, one „host“ (M). 6-10 tables.
Co-Creation of one single issue, theme route per table.
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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39. Live-Co-Creation rules
Table change after 15 min. The host stays and introduces new
participants to already generated ideas.








 








20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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40. Please bear in mind: some core
questions help to make ideas crisp
 What‘s my benefit,
what’s the benefit for
others?
 How does the idea
feel?
 Why do I believe in the
idea?
 Why could it be
attractive and relevant
also for others?
  
 
  
 
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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41. Please transfer your best ideas into
testable concept boards
Idea Visualization/Sketch:
Title
Idea Description
Key Benefit
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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42. Before you start
 Time is limited. Write and draw thoughts and ideas
on the tablecloth
 Please no hierarchies – cooperation counts!
 Don’t debate hurdles but create exciting solutions 
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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43. Yes, but and!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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44. Go!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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45. New Vacuum Cleaner
Live-Co-Creation Agenda
Today
 Our believe and method
 Preliminary Results Online-Co Creation
 Introduction Live Co-Creation
 Live Co-Creation Session
 Group presentations
05 min.
05 min.
05 min.
35 min.
10 min.
 Analysis Live-Co-Creation
overnight (150 panelists)
Tomorrow
 Introduction Idea Filter
 Presentation results
 Open discussion
05 min. 16:45 – 16:50
10 min. 16:50 – 17:00
10 min. 17:10 – 17:15
13:30 – 13:35
13:35 – 13:40
13:40 – 13:45
13:45 – 14:20
14:20 – 14:30
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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46. Live
Co-Creation
Session
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | |
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47. New Vacuum Cleaner
Live-Co-Creation Agenda
Today
 Our believe and method
 Preliminary Results Online-Co Creation
 Introduction Live Co-Creation
 Live Co-Creation Session
 Group presentations
05 min.
05 min.
05 min.
35 min.
10 min.
 Analysis Live-Co-Creation
overnight (150 panelists)
Tomorrow
 Introduction Idea Filter
 Presentation results
 Open discussion
05 min. 16:45 – 16:50
10 min. 16:50 – 17:00
10 min. 17:10 – 17:15
13:30 – 13:35
13:35 – 13:40
13:40 – 13:45
13:45 – 14:20
14:20 – 14:30
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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48. Group presentations
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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49. New Vacuum Cleaner
Live-Co-Creation Agenda
Today
 Our believe and method
 Preliminary Results Online-Co Creation
 Introduction Live Co-Creation
 Live Co-Creation Session
 Group presentations
05 min.
05 min.
05 min.
35 min.
10 min.
 Analysis Live-Co-Creation
overnight (150 panelists)
Tomorrow
 Introduction Idea Filter
 Presentation results
 Open discussion
05 min. 16:45 – 16:50
15 min. 16:50 – 17:05
10 min. 17:05 – 17:15
13:30 – 13:35
13:35 – 13:40
13:40 – 13:45
13:45 – 14:20
14:20 – 14:30
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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50. Platinum Sponsor
Media Sponsors
Association Partners

51. November 20-21, 2013 | Singapore
Twitter Hashtag #QUAL360