45 Recruiting Ideas in Real Estate

RE/MAX Mumbai Gujarat Maharashtra
We all know how important recruiting is to
the growth of your office, but sometimes you
need to re-energize your strategies in order
to maintain consistent recruiting effort. The
following list of recruiting tactics is meant to
give you some fresh ideas about how to fill
your office with qualified, desirable agents.

• Set aside 20 minutes at the beginning of every morning to
totally devote to placing recruiting calls. Rotate the names on
your hit list so that you contact each agent at least once every
month.
• Hold a recruiting incentive contest within your office.
Encourage your agents to set up appointments for you with
recruits and reward those whose appointment results in hiring
a new agent. Prizes can be dinner for two, a trip to a local bed-
and-breakfast or free gas for a month.

• Hold a movie night for your sales associates and recruiting
guests at your local theatre. Most likely your theatre has
private rental rates. Make sure to send invitations in order to
make the event special.
• Contact your regional office and arrange for them to do a “60
Minutes with RE/MAX” presentation next time they are in your
area. This presentation is designed to educate recruits about
the countless benefits afforded to RE/MAX agents.

• Include your top prospects in the monthly regional mailing
program. This program is an easy way to continuously “touch”
your prospects. Follow-up with each prospect after they
received the mailer.
• Comprise a running list of the strengths in your office. Use this
information as a part of your office value proposition or in
recruiting presentations to differentiate your office from your
competitors. Continually update this list as new technologies
and innovations are made. Pay particular attention to trends or
issues that occur at other local offices and update your list of
strengths to reflect this information.

• When meeting with a recruit for the second or third time, invite
their spouse or partner to dinner with you and your significant
other. Remember that recruits make the decision to move
many times based on the recommendations and advice of their
partner/spouse.
• Place congratulatory notices in the local newspaper anytime a
new agent joins your office. Be sure to include a photo and a
quote from that agent explaining why they decided to join your
office.

• Consider placing a monthly ad in your local paper that includes
testimonials from your current agents about why they love
working at your office. This is an excellent recruiting as well as
retention tool.
• Get involved in local charities and attempt to serve on at least
one non-real estate related board in your community. You
never know who is considering a career in real estate.

• Make sure you are active in your local real estate boards and
service organizations. Recruits will make note of your
involvement.
• Get back to fundamentals! Send compelling mailers to key
prospects, follow-up on each mailing by phone, set up
interviews and make presentations.
• Don’t neglect targeting co-op agents! Try placing a call prior to
closing to simply say thank you, followed by sending a gift and
hand-written note at closing thanking them once again for their
professionalism. Encourage the agents in your office to do the
same.

• At the end of the year, send a letter to each of your recruits
noting the sales they made for the year, and the commissions
they would have kept if they were on a Top Commission split.
• Invite recruits to office or regionally sponsored continuing
education events.
• Invite a recruit to your office to take a tour of remax.net
(Mainstreet) or your local intranet to demonstrate to recruits
the many invaluable tools included in RE/MAX Mainstreet. Be
sure to mention how they can leverage the forums and chat
rooms as personal farming tools. Show your recruit how easy it
is to send and receive agent-to-agent referrals without paying a
share of their commission to RE/MAX.

• Make a list touting what makes RE/MAX the “Real Estate
Leaders” and “Above the Crowd”. Be sure to mention that
“Nobody in the world sells more Real Estate than RE/MAX”.
• Highlight our or yours various technology partners and
approved suppliers to your recruits, explaining to them how
they can benefit from the services the GryphTech, Marrill Corp
or Inflatable Images offer especially to RE/MAX agents.

• Invite a recruit to explore the RE/MAX Design Center
(if available in your region) website using your
password. Walk them through the various
continuous education opportunities offered for
agents in your region. Demonstrate how they can
download the listing presentations, farming
techniques, postcard programs and secret tools of
the top RE/MAX agents in the system.

• Interview your current agents about the positive
experiences they have had while attending RE/MAX
events such as R4 international convention, Summer
Conference, Encounter of the Americas or any other
event held on the national or regional level. You will
come away with a list of testimonials to use when
talking with recruits about how easy and beneficial
networking at RE/MAX events can be!

• Since it can be daunting to share your recruiting
techniques with RE/MAX Brokers in your hometown,
post a request for innovative recruiting ideas in the
RE/MAX Mainstreet Forum. Because this is a
members-only website, you can share and receive
great recruiting ideas from RE/MAX Brokers in all
different parts of the world. The information posted
in Mainstreet’s Forum is password protected from
people outside the RE/MAX system.

• Pool resources with other RE/MAX Broker/Owners in
your hometown. Invite recruits to a BBQ, cocktail
party or luncheon that is hosted by ALL the RE/MAX
offices in your area. Recruits will notice your
willingness to work together and appreciate the
opportunity to meet several Broker/Owners at once.
Remember, a recruit that may not be a good fit at
another RE/MAX office in your area may be a great
addition to your office. The goal of RE/MAX offices
in any area should be to increase agent count and
increase yard sign presence. That means more
business for everyone!

• Organize a trip for your current agents, as well as
recruits, to a local sporting event. You may want to host
a tailgate party beforehand in order to provide yourself
ample time to network.
• Project a positive attitude to others in your community.
Participating in gossip may harm your ability to recruit
down the road.

• Focus on the break-even point in terms of sales
volume or closed transactions that a recruit would
need to reach at your office to make more money
than using their current split. Ask the agent whether
this is an achievable goal. In most instances they
are already closing enough sales to make more
money using the Top Commission concept. This cut
and dry presentation allows them to see how much
money they are losing.

• Agree to supply new recruits with a few referrals to get them
started at your office or agree to do one initial mailing to their
client list when they join your office.
• Provide information about the SUCCEED, 100 DAYS TO
GREATNESS or FIRE-UP programs to new agents. This
intensive programs offer training to completely new agents or
agents in whom you see great potential for growth.
• Farm new recruits from local real estate schools or colleges.
Some of these students may be excellent candidates for your
recruiting programs.

• Arrange for selected recruits on your hit list to receive weekly
copies of the RE/MAX Weekly. This will keep your recruits up-
to-date with news from RE/MAX.
• Contact your recruiting hit list via email. This demonstrates
that you are technologically savvy and will save money on
postage. Q: How do I make sure my recruits read my email and
do not delete it without reading thinking it is a spam?
• Lend prospects a copy of your Approved Supplier Catalog to
take home. Follow-up by asking them if they see anything in it
that might help them generate more business.

• Add the recruits to your PROFESSIONAL Facebook, LinkedIn
or Blogging website. This will help send home the message
that you’re an experienced professional with knowledge that
can help a top producer achieve more success.
• After recruiting a new agent, offer to help move him/her out of
their current office. You may want to rent a truck or hire
movers for this purpose. Other agents will be impressed with
your detailed follow-up and the way in which you welcome new
agents into your office.

• Send flowers, wine or candy to top recruits on a monthly basis
complete with a personal note from you.
• Send e-cards or e-greetings to recruits when they have a
closing or do something noteworthy in the real estate
community.
• Take time to visit other offices in your community twice a year.
Deliver a basket of flowers to your competitors, thanking them
for their efforts and hard work. You will remain visible to other
agents in the community by extending small acts of kindness.

• Do not accept transferring agents from other RE/MAX offices in
your area before discussing the option with your fellow
Broker/Owner. The agent may be leaving their former office for
delinquent fees or other indiscretions. A little investigation can
save you a possible headache down the line.
• Consider office assistants your next generation of agents.
Although it can be difficult to house several assistants in your
office, you will find that most office assistants want to become
Sales Associates after they gain some experience.

• Invite recruits to attend your office meetings to present their
listings. This will give them an opportunity to see how your
office is run and familiarize themselves with your agents.
• Make an effort to take one recruit to lunch each week.
• Constantly revise your recruiting hit list. Agents who used to
be your number one prospect may not be at the top of your list
now. Make sure you are aware of an agent’s production and
reputation in the community.

• Utilize the RE/MAX recruiting website joinremax.com and
videos currently available (Why RE/MAX, the Viral videos)
• Global.remax.com
• Ask your current agents who they would like to see join your
office. They may suggest someone that you do not have on
your current hit list. Remember, your current agents are your
best recruiters…
• Ask your current agents who they would like to see join your
office. They may suggest someone that you do not have on
your current hit list. Remember, your current agents are your
best recruiters…

45 Recruiting Ideas in Real Estate

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