2. Agenda
• The writing process
• Outlining
• Strategic communication
decisions
• Crafting messages
3. The Four Major Phases of Writing
Content Determine the information you want to communicate
Organization Arrange the content into an appropriate structure,
preferably using an outline to arrange information in
an appropriate hierarchy and sequence.
Writing Compose and revise all the sentences and
paragraphs.
Design Add appropriate visual elements, such as headings,
art, typographic enhancements, and spacing.
5. Clarify Your Purposes
• General purposes of a Message
• To inform
• To persuade
• To build relationships or develop trust
• Specific purpose (goal)
• For example
11. Top-Down Outlining
On-the-Job Injuries
1. Impact of occupational injuries on workplace
A. Injury statistics
B. Death statistics
2. Major causes of injuries
A. Overexertion
B. Falls
C. Contact with objects or equipment
3. Most Injury-prone industries
A. Mining
B. Construction
C. Manufacturing
D. Agriculture
4. Prevention Strategies
A. Training
B. Workplace design
On-the-Job Injuries
1. Impact of occupational injuries on workplace
A. Injury statistics
B. Death statistics
2. Major causes of injuries
A. Overexertion
B. Falls
C. Contact with objects or equipment
3. Most Injury-prone industries
A. Mining
B. Construction
C. Manufacturing
D. Agriculture
4. Prevention Strategies
A. Training
B. Workplace design
TraditionalOutlineTraditionalOutline
13. Top-Down Outlining
Why a New
Training Director
Errors
Increasing
Errors
Increasing
More
Employees
More
Employees
Burdened
Line Mgrs.
Burdened
Line Mgrs.
Need Tng.
Standards
Need Tng.
Standards
Detail
Detail
Detail
Detail
Detail
Detail
Detail
Detail
Detail
Detail
MindMapMindMap
20. The importance of structure
• OABC
• Opening
• Agenda
• Body
• Conclusion
21. OABC
Opening
a. The reason for the message
b. The problem you will later
address
c. A major recommendation you
are making
d. An answer to the reader’s
previous communication
e. Other key information
29. Activity
• In groups of 4 create a topical, top down outline for
delivering a 5 minute speech on the corporate
purchase of iPhone or Android phones for an entire
organization
• What strategy would you use (direct or indirect?
Heart and/or head? Positive and/or negative?) Give
examples
• Would you try to inform or persuade?