2. In today’s increasingly mobile environment, websites must be optimized to attract mobile customers.Your site’s design
should be simplified to make the most of limited space; content should contain only the most used feature set; information
should be easily readable and graphics streamlined; and calls to action should be clearly identifiable in the viewport. All
these will result in higher conversion rates and improved customer satisfaction.
ClickTale®
is a SaaS In-Page analytics solution that enables businesses to increase sales and maximize engagement by
viewing their customers’True-to-Life™
online experience from aggregated heatmaps to playable videos of users’ sessions.
Unlike traditional analytics platforms that assess page-to-page navigation, ClickTale reveals the customer experience inside
the page, enabling companies to optimize their site and boost profits.
Leverage the Mobile Opportunity
Optimize your site for touch by watching playbacks of every interaction of your visitors with your website; see every
visitor’s tap, zoom and tilt in the same webpage and screen resolution they experienced.
Improve mobile conversion rates by identifying what frustrates mobile users like poorly designed pages or unclear
calls to action.
Improve customer satisfaction by increasing the number of customers that return to your site and recommend it,
while reducing the number of support calls.
Maximize customer engagement by learning which images, links and content on your page elicit the greatest
response and adapting your design to be more appealing.
ClickTale Touch – Key Benefits
ClickTaleTouch captures unique mobile gestures such as tap, double-tap, zoom, pinch, scroll and tilt, providing quick access
to data that helps implement effective usability practices. Segmenting customer interactions based on metrics like new
vs. returning visitors, engagement level, rate of conversion, demographics, and more, ClickTaleTouch helps you develop a
successful monetization strategy so that your customers get the best your site has to offer.
3. Session Playback
Filters and Segmentation
Convert mobile visitors into customers by studying and learning their use patterns.
Do you know how your visitors interact with your mobile website?With so many devices on the market today, have you
designed the best web experience for your mobile visitors?
ClickTaleTouch’s Session Playback records and displays every move a visitor makes on your website, including tap,
double-tap, zoom, pinch, scroll and tilt. It helps you to easily uncover your visitors’ browsing habits down to the zoom-in
level, providing you with a simple way to detect usability issues, troubleshoot pages, and make necessary changes.
Obtain qualitative, rich data, viewing the playable videos on a screen that imitates the actual size of each device, giving you
theTrue-to-Life experience of each visitor.
Use mobile-specific filters to understand how your visitors experience your site from any smartphone or tablet.
ClickTaleTouch features mobile-specific filters, including device type (smartphone and tablet), display size (physical size of
the visitor’s viewport), responsive breakpoints, and operating system. It also segregates data according to parameters like
browser type, geography and first-time vs. returning visitors, and offers touch event segmentation, providing additional
insight into your customers’ mobile experience. All these ensure that you better target and optimize your campaigns based
on specific segments and usage patterns.
Device-type segmentation – showing whether your visitor used a smartphone or a tablet.
Device-model segmentation – showing your visitors’ experience on the specific phone model they used.
Display-size segmentation – showing the actual viewport through which they viewed your site.
4. Heatmaps
Gain in-depth visual understanding of how customers experience your mobile webpages.
Heatmaps provide an in-depth understanding of how customers experience your pages
Leverage heatmaps to learn your mobile customers’ behavior and engagement.What are they looking at in your pages? Do
they zoom in or out? Do they rotate the display or not?
Benefit from ClickTaleTouch’s two-dimensional (vertical and horizontal) heatmaps to learn how customers interact with
your pages.Take advantage of unique heatmaps that accurately reflect your visitors’ behavior regardless of HTML flow
changes, and learn where exactly they are paying attention.
Tap Heatmaps – discover why complex menus do not work well on mobile, whether users prefer links to images, or why
some links are not interacted with.
Exposure Heatmaps – view aggregations of the content your visitors are exposed to. Understand why in mobile the fold
may be less meaningful and adapt your pages.
Attention Heatmaps – view aggregations of the content your visitors engage with. Obtain valuable insights into the
different engagement habits of smartphone and tablet users.
Get your site ready for mobile and increase your revenues!
5. Working with the Experts in User Experience
Our Customer Experience Consultants have thousands of hours of
experience working with the world’s largest websites.They work
proactively to identify the most valuable and relevant metrics for each
business, highlight significant areas of visitor behavior, and recommend
actionable steps that improve website usability and conversion rates.
Working closely with our team of experts, you can obtain the highest
ROI in the shortest amount of time.
Maximize the value of your web analytics, A/B testing andVoice-of-Customer (VOC) solutions by integrating
them with ClickTale’s visual in-page insight.
The ClickTale solution is easily and quickly integrated with other optimization tools, adding another layer of analytics to
existing data, and opening new windows of insight into how visitors behave on websites.The direct result is a marked
improvement in site usability, better customer satisfaction, lower abandonment rate and increased profits.
ClickTale’s current partners include Google, Adobe, IBM,Webtrends, Maxymiser, Optimizely, ExactTarget and Opinionlab.
Integrations with the Optimization Ecosystem
Form Analytics
Maximize form-completion rates by analyzing your visitors’ interaction with your mobile forms.
Completing forms on the small touch screen when people are
on the go can be challenging.The insights you can obtain from
ClickTale’s Form Analytics give you the edge you need to maximize
conversions.
Optimize the effectiveness of your online forms, reduce frustration
and increase completion rates. Follow the journey of your customers
through your forms and discover how exactly they interact with
them, whether they are navigating from a smartphone or tablet, and
why sometimes they abandon mid way.
Powered by ClickTale’s technology, Form Analytics provides an
in-depth analysis of your online forms, including information about
conversions, interaction time with each field, or which fields caused
errors and had to be refilled.
