Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
VP Global Marketing at Adglow
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.adglow.com
À propos
I deliver marketing strategies that produce tangible and valuable results - new customers, increased revenue, market share.
I believe that marketing is a necessity for a successful business, but that in order for that to happen marketers need to contribute to the strategic discourse. It's not enough to decorate around the periphery - marketing must sit at the heart of the business.
Over the years I've enjoyed working for organisations that understand this and embrace the central role that marketing has to play in delivering success. I've been lucky enough to work in and lead teams that have contributed to changing business strategy and repositioned products.
Mots-clés
decibel insight
web analytics
conversion rate optimisation
web analytics wednesday
heatmaps
digital marketing
advertising
full funnel
funnel
marketing
paid social
social media marketing
social advertising
behavioural insight
cro
measurefest
breakups
analytics
Tout plus
Présentations
(5)Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
VP Global Marketing at Adglow
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.adglow.com
À propos
I deliver marketing strategies that produce tangible and valuable results - new customers, increased revenue, market share.
I believe that marketing is a necessity for a successful business, but that in order for that to happen marketers need to contribute to the strategic discourse. It's not enough to decorate around the periphery - marketing must sit at the heart of the business.
Over the years I've enjoyed working for organisations that understand this and embrace the central role that marketing has to play in delivering success. I've been lucky enough to work in and lead teams that have contributed to changing business strategy and repositioned products.
Mots-clés
decibel insight
web analytics
conversion rate optimisation
web analytics wednesday
heatmaps
digital marketing
advertising
full funnel
funnel
marketing
paid social
social media marketing
social advertising
behavioural insight
cro
measurefest
breakups
analytics
Tout plus