Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Internal analysis
1. I. Competitive Advantage The Business System The Issue of Competitive Advantage How can a company be successful? Business System The configuration of resources, activities and product/service offering intended to create value for the customers Product offering (Output) The firm supplies goods or performs services for clients in the market place Resource Base (Input) All means at the disposal of the organization for the performance of value-adding activities Activity System (Throughput) An integrated set of value creation processes leading to the supply of product and/ or service offerings
12. Resources, capabilities and the creation of value Capabilities Resources Better than Competitors? Rare? Difficult to imitate? Strategic capabilities Competitive advantage Customer value
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19. Process From Fuchs et al. see your reading list in Unit Outline A multi-perspective approach
Notes de l'éditeur
Competition between competitors is about the ability to build capabilities, not the current capabilities that happen exist. Coordination: how resources are combined, systems integrated, and functions interrelated Learning: how the organisation develops, absorbs, and diffuses information Knowledge; how the organisation manages the knowledge that it has learned, identifies the knowledge that it needs managerial cognition: the way managers think about the organisation, the way they process information, and the way percieve the industry and market. The management of strategic knowledge is of critical importance in the development of dynamic capabilities. >>>>>>>>>>>>>>>>>>>.
