2. $34,000

3. $50,545
New York
Per Capita Personal Income by State 2011

4. People buy
counterfeit
luxury goods
 Authentic Luxury Goods
– too expensive to afford
 Driving Force
– desire for luxury goods

5. People buy
authentic
luxury goods
 High quality
 look and feel good

6. Th e Su b m ar i n er, i n t r o d u ced i n 1953, w as t h e f i r st w atch t o b e w at er r esi st an t
u p to 100 m etr es (330 feet). It w as l ater str en g th en ed b y i ts p aten ted tr i p l e-
seal Tr i p l o ck w i n d i n g cr o w n , m aki n g i t cap ab l e o f w i t h st an d i n g d ep t h s o f
u p t o 300 m et r es (1,000 f eet ). Th e 40 m m Su b m ar i n er i s p r esen t ed h er e i n
w h i te g o l d w i th a b l u e Cer ac h r o m d i sc.
Rolex
The Movement
VISIT ROLEX.COM AND EXPLORE MORE

8. 9 of 10 were
eBay paid $63 million
fake

9. Do you still think buying counterfeiting
luxury goods is a right thing to do?

10. CHILD LABOR

11. Deluxe: How Luxury
Lost Its Luster
―I remember walking into an
assembly plant in Thailand
a couple of years ago and
seeing six or seven little children,
all under 10 years old, sitting on
the floor assembling counterfeit
leather handbags, an investigator
told me...
'The owners had broken the
children's legs and tied the
lower leg to the thigh so the
bones wouldn't mend. [They]
did it because the children said
they wanted to go outside and
play.‖
− Dana Thomas

12. ECONOMIC
DAMAGES
Have you realized how many people lost
jobs
because of counterfeiting business?

13. It is estimated that up to 7 percent of our
annual world trade — $600 billion worth
— is counterfeit or pirated; that fakes are
believed to be directly responsible for the
loss of more than 750,000 American jobs

14. Anti-Counterfeiting Consumer
Protection Act of 1996

16. Why should we support
anti-counterfeiting?
 increase consumer protection
 decrease social issues: child labor
 protect intellectual property right

17. What can you do?
 If you see someone selling counterfeits, contact the
STOP! Hotline (1-866-999-HALT; stopfakes.gov).
 If you see suspicious activity such smuggling, call
U.S. Customs and Border Protection (1-800-BE-
ALERT).