Social Media for Business - Commercial Real Estate Focused

Social Media for Business

Effective Marketing Using Social Media

Presented By

Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort
Wayne, offering website development, e-commerce websites, Search Engine Optimization,
and Internet Marketing including Social Media Marketing integration.
Digital Hill Multimedia, Inc. www.DigitalHill.com

What is Social Media?
 Information content created by people using highly
accessible and scalable publishing technologies.

 Often the basic use levels are free to use.

 Facebook
 Twitter
 LinkedIn
 Blogs
 Podcasts
 YouTube
 Newsletter
 E-mail
 Webinars


Why use Social Media?
 Because 3 out of 4 Americans use some form of Social Media; &
people now spend more time on social sites than with personal
e-mail.

 Reach further with your message
 Advertise / Expand Awareness of your Brand
 Go to where your customer’s are (55 minutes a day)
 Low cost of implementation compared to other marketing

 Another Channel to Generate Sales Leads

 Build Relationships / Rapport

 Gauge Customer Satisfaction
 Get Customer feedback
 Provide customer service


The Three E’s of Social Media

Educate – share your expertise so
folks come back to you for more

Entertain – Viral info gets shared,
show some personality

Engage – Ask questions / seek
feedback / build rapport


The Three Results of Social Media

Increased Exposure – more chances
for people to find you, connect
with you, learn about you
Increased Footprint – Social Media
can boost your presence in search
results and push competitors down
Increased Opportunities – more
connections and better visibility =
more chance to close deals

How are companies already using
social media?
 Discounts / Customer Service
 Dell offers discounts via Twitter
 Comcast / Southwest offer Customer
Service

 Sales Channel
 Naked Pizza in New Orleans
tracking sales through coupon IDs offered
uniquely on Facebook & Twitter

 Information / Education / Interaction
 Businesses use Facebook & LinkedIn to
create online communities
 Join Industry Groups to Learn
 Post information on Events / News

What’s right for you?
 Who is your target audience? What do they use?

 What is your goal/purpose?

 How much time do you have to invest?


Getting started…
 Let’s dive right in…

 Blogging
 Facebook.com
 Twitter.com
 YouTube.com
 LinkedIn.com


Blogging – What it is?
A blog is a website that’s easy to update &
updated frequently. Content. Content. Content

Blogging – What it is?
People subscribe to blogs by email or a ‘feed’

RSS feeds can
be pushed to:
-Facebook
-LinkedIn
-Twitter
-Friendfeed

Why it matters…
I. October 14 Blog post by CEO Jeff Weiner

“LinkedIn has 50 million users
worldwide and we’re growing that
figure at roughly one new member per
second. When LinkedIn launched in
2003, it took 477 days — almost a year
and four months — to reach our first
million members. This last million took
only 12 days.”


LinkedIn – Why it Matters
Business Applications – Find People

LinkedIn – Why it Matters…
Business Profile – Staff Profile = Branding

Groups


Search
 The Searching feature lets you find people.
 You can find people in companies
 You can find people by name
 You can find people in industries
 You can find people in almost any way you want
 Once you find them, you can read the profile
and you know something about them


Optimization
 #1: Boosting Your
Search Engine
Optimization

 There are three areas to
add website links to
your LinkedIn profile.
Instead of displaying “My
Blog” & “My Company,”
click on Edit and then
click on Other. Type in
a keyword phrase that
describes how people
can search to find your
business.


Optimization
 #2: Getting Recommendations
to Attract More Clients

 Recommendations are one of
the unique features of LinkedIn
that sets it apart from other
social media networks. What
better way to really market
your business than by having
your colleagues and clients
share your expertise?

 I’m sure your next question is,
“How can I obtain
recommendations?” The best
way is to live by the old adage:

 “Give and you shall receive.”


Optimization
 #3: Creating LinkedIn
Ad Campaigns

 Direct Ads Campaign
targeted to
professionals. Because
LinkedIn is a professional
site, there is less
likelihood of views from
random people; rather,
more from people
interested in business-
related information.


Using
5 Things LinkedIn Is Great For

 Growing Your Brand
 Finding a contact in any company
 Building your Credibility
 Looking for information
 Networking


Facebook
 Why Facebook matters:
 It has moved into the overall #2 spot of unique visitors per
month for all websites! #1 Google #2 Facebook #3 Yahoo

 Over 111.9 Million U.S. users as of 12/2009 (400m + globally).
If it were a country it would be the 3rd most populated (as of
8/09). U.S. user base doubled in 2009!






Facebook
 Why Facebook matters: (Data from Spring 2009)


Facebook Business Page


YouTube – What it is
 YouTube is a video sharing site. Users can upload and share
video clips through websites, mobile devices, blogs and email.
Videos can be short and simple, and amateur!

 YouTube reaches over 79 million U.S. viewers monthly,


YouTube – Why it matters
 Now the #2 Most Used Search Engine on the Web

 All Videos are indexed by Google! Embed videos on your site!


YouTube

 Dell’s YouTube Page

 Customer Interviews

 CEO shares

 2349 Subscribers

 Links to their web


YouTube for Business: Blendtec
Over 7 Million Views Sales up 700X

http://www.youtube.com/watch?v=qg1ckCkm8YI

Twitter - What it is: Personal
micro-blogging Information

Most recent
tweet

Stats

Past tweets

Other Twitter users this
member is following

Twitter – Why it matters

+ 1,043%

Dell has multiple Twitter sales pages

Dell has reported $3 million in sales from their Twitter pages

Doug Powell (@ComcastDoug)
monitor and respond to customers 7

Personalization has value
Social = person to person

Which Sites? Why they Matter? What to do?
 Viral = Free Traffic
 Conversion + How To’s

 Networking, Q&A’s
 Facebook Pages for Business

 Easy Way to have fresh Website content
 Blogs = SEO Help & Subscriptions

 Custom News Feed = Listen!
 Search.Twitter.com

Done well, Your Web “Footprint” can Grow!


What to do? Twitter.com/DigitalHill
Facebook.com/DigitalHill

 Try 1 thing today!
 Setup your LinkedIn personal and company profiles
 Optimize your profile
 Get a YouTube account for business
 Consider a Blog

•We offer Social Media Marketing integration on varying levels from start-
up/customization for you to run, to fully managed social media services.

•THANKS FOR YOUR TIME.

Social Media for Business - Commercial Real Estate Focused

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