4. Marketing
Is About
Perception
It Is Not
About Reality
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5. Try and
imagine that
The SA
Post Office
Is a living
breathing
human being
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6. In your mind
is The SA
Post Office
Male or
Female?
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7. In your mind
how old is
The SA
Post Office?
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8. In your mind
where does
The SA
Post Office
live?
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9. In your mind
what does
The SA
Post Office
drive?
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10. In your mind
what does
The SA
Post Office
drink?
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11. In your mind
where does
The SA
Post Office
Spend its
leisure time?
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12. In your mind
would you be
seen out in
public with
The SA
Post Office?
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13. The SA Post Office
Male
60-80 or “ancient”
Nowhere near you!
Toyota Corolla or A Bakkie
Klippies & Coke, Castle or Tea
Around the braai, fishing, TV or Loftus
Absolutely NOT!
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14. Not Even The
Best Marketing
In The World
Can Create
Customers Out
Of This Air
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15. Even the best
Ladies &
MARKETING
Gentlemen…
Introducing
efforts, in
isolation, cannot
Ilan Smith
just make new
Entertainer
customers
appear out of
Illusionist
Extraordinaire!
nowhere!
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16. The world of
marketing is
changing before
our very eyes
and there are
seven key trends
that are driving
this!
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17. TREND No 1
Is a trend
towards honesty
& transparency
in marketing &
business.
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18. TREND No 2
Is a trend
towards less
interruption
marketing.
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19. TREND No 3
Is a trend
towards
showing our
customers and
not telling them.
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20. TREND No 4
Is a trend
towards the use
and distribution
of online video
through
channels like
YouTube.
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28. Fix Your
Website!
1. Get Rid Of The FLASH
2. Drop The Friggin MUSIC
3. Stop Hiding Your
CONTACT INFO
4. Update Your MENU/INFO
5. Avoid PDF DOCUMENTS
Bonus Tip THINK CUSTOMER
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29. The Corporate
Blog…
Is a trend
towards
targeting &
marketing
segmentation.
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30. Your LinkedIn
Profile…
Is a trend
towards
targeting &
marketing
segmentation.
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31. Your Facebook
Profile/Page…
Is a look “inside
your company” it
is the slightly
softer side, the
human website.
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32. Who better to
explain the
magic of
Facebook
then our now
resident
illusionist
Ilan
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33. Your Twitter
Profile…
This is the
“cocktail party”
side of your
business. Be
careful what you
put out there!
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34. Your YouTube
Channel…
This is the
“information”
side of your
business, the
real insight.
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36. Do It Right Or Don’t Do It At All
1. Establish Clear Goals
2. Listen To Your Market
3. Build Channels And Platforms
4. Engage With Your Market
5. Participate In Conversations
6. Don’t Ever SPAM!
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37. Offer
Perceived As
Trust Products Or
An Expert
Services
Your
Brand!
Outstanding
Familiarity
Visibility
Makes You Increases New Demand
Credible Referrals Relationships Higher Prices
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38. It’s Question Time
Mike Said Ilan Smith
Strategist Illusionist
strtgy.co.za ilansmith.com
082 449 7367 082 454 6836
slideshare.com/mikesaidwhat Hostex02
@mike_said_what #Hostex
@ilanEntertainer #Hostex