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Similaire à Digital - from websites to ecosystems
Similaire à Digital - from websites to ecosystems (18)
Digital - from websites to ecosystems
- 1. “Digital”
From web sites to ecosystems
Saturday, December 3, 2011
- 2. A few years ago
digital was about
cool ash sites
Saturday, December 3, 2011
- 3. A few years ago
digital was about
cool ash sites
Saturday, December 3, 2011
- 4. A few years ago
digital was about
cool ash sites
Saturday, December 3, 2011
- 5. A few years ago
digital was about
cool ash sites
Saturday, December 3, 2011
- 6. The digital dimension
of marketing was a
destination in digital
space you sent your
audience from analog
world...
Saturday, December 3, 2011
- 10. Digital marketing
evolved into building
ecosystems, experiences
and adding tangible
value...
Saturday, December 3, 2011
- 19. And at the end of the
day it has really
nothing to do with
digital...
Saturday, December 3, 2011
- 21. An idea turns into
an innovation after
people start to use it
in their daily lives.
Saturday, December 3, 2011
- 22. So the question
shouldn’t be “what
can we do in digital”.
It should be what
would make our
audience care.
Saturday, December 3, 2011
- 23. Every creative should
be enthusiastic about
the possibilities
technology gives us.
It allows us to be
creative...
Saturday, December 3, 2011
- 24. 1. Mobile is growing
faster than any
technology before
Saturday, December 3, 2011
- 26. Smart phones have or
will revolutionize the
way we consume
digital content.
Saturday, December 3, 2011
- 27. Three behavioral
trends: Convenience,
context and fun.
Saturday, December 3, 2011
- 30. Example of Fun: Engaging
real-life game with mobile
Saturday, December 3, 2011
- 32. We are overloaded
with data and the key
is to become
absolutely clear
about what is useful.
Saturday, December 3, 2011
- 33. Data can be turned
into a competitive
advantage. It can also
be used to serve our
audience and start
engagement.
Saturday, December 3, 2011
