Why Digital Media is Killing Traditional Advertising

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Global ad spend is $489 billion annually and growing. Digital media is disrupting traditional advertising as consumers spend more time online. By 2016, digital ad spending in China will surpass the U.S. and brands must integrate digital and traditional advertising to engage consumers, measure results, and drive sales.

Business Technologie

MING CHAN
CEO THE1STMOVEMENT
TWITTER @MINGATT1M

WHY DIGITAL MEDIA IS KILLING
TRADITIONAL ADVERTISING

$489B USD
GLOBAL AD SPEND
ZenithOptimedia, March, 2012

2.3B
WORLD POPULATION
Nielsen Online, December, 2011

15

5.6B
TOTAL # OF MOBILE PHONES
Gartner, 2011

17

120M+
TOTAL # OF TABLET USERS
eMarketer, November 2011

18

3 HOURS
PER DAY
Nielsen, November 2011

19

$20 AVERAGE ROI
PER $1 IN AD SPENDING
$15

$10

$5

INTERNET NEWSPAPER MAGAZINE RADIO TV
Direct Marketing Association (DMA), December, 2011

65M
IMPRESSIONS
25%
VS 8% INDUSTRY

.30% +2.3%
VS .15% INDUSTRY SALES

FREQUENCY
REACH
ENGAGEMENT
MEASURABILITY

INTEGRATE DIGITAL AND
TRADITIONAL TO CREATE
SUCCESSFUL CAMPAIGNS

THANKS!
MING CHAN
CEO THE1STMOVEMENT
TWITTER @MINGATT1M

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