2. MKT 571 Entire Course And Final Guide
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MKT 571 Entire Course And Final Guide
3. MKT 571 Entire Course
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MKT 571 Week 1 Assignment Marketing Environment Simulation and
Summary MKT 571 Week 1 Quiz MKT 571 Week 1 DQ 1 MKT 571 Week
1 DQ 2 MKT 571 Week 1 Summary MKT 571 Week 2 Team Assignment
New Product Launch Marketing Plan, Part I MKT 571 Week 2 DQ 1 MKT
4. MKT 571 Final Exam Guide
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1) Which of the following is most closely associated with a proactive
marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell" philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
5. MKT 571 new Week 1 Assignment Marketing Environment Simulation
and Summary
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Complete the Marketing Environment Simulation and Summary in My
Marketing Lab.
Save your results report from the simulation to your computer.
Click the Assignment Files tab to submit your assignment
6. MKT 571 new Week 1 Quiz
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1. Which of the following is correct about marketing management?
2. Which of the following industries is most likely to use database
marketing?
3. The Soccer World Cup is promoted aggressively to both companies and
fans. This is an example of marketing a(n)
7. MKT 571 new Week 2 Quiz
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1. When purchasing, in which state does the consumer set a minimum
acceptable cutoff level for each attribute and then makes a buying decision?
2. Which of the following would consumers associate closely with a brand?
3. Which of the following is used to determine a competitive frame of
reference for brands to compete against other brands due to their closeness
as substitutes?
8. MKT 571 new Week 2 Team Assignment New Product Launch
Marketing Plan, Part I (New)
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Create a product launch plan of no more than 1,050 words for 2 markets
(domestic and international).
Include the following components for both markets:
Market needs
Market growth
9. MKT 571 new Week 3 Individual Assignment Segmentation and Target
Market Paper
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Write a white paper on a company of your choice and discuss the market
segmentation within that industry along with the target market for the
company and the selection process for that target market.
Required Elements:
No more than 1200 words
Include demographic, psychographic, geographic
10. MKT 571 new Week 3 Learning Team Deliverable (Marketing
Objective)
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Complete the Learning Team Deliverable.
11. MKT 571 new Week 3 Quiz
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1. Which of the following is the most closely related with organic growth of
an organization?
2. Which of the following is the level at which the product’s primary
characteristics operate?
3. ----------------is the ability of a company to prepare on a large-scale basis
individually designed products, services, programs, and communications.
4. Product-line analysis provides information for two key decision areas:
product-line length and --------------------.
12. MKT 571 new Week 4 Quiz
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1. Which marketing system is another channel development in which two
or more companies put together resources to exploit an emerging market
opportunity?
13. MKT 571 new Week 4 Team Assignment New Product Launch
Marketing Plan, Part II
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Complete a market segmentation of no more than 1,400 words for your buyers.
Be sure to include the following:
Detail the target market profiles, key buying behaviors, and decision
motivators for your consumer and organizational target markets.
14. MKT 571 new Week 5 Individual Assignment Client Pitch Presentation
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Select a current product with which you are familiar, and pitch a new
Integrated Marketing Communication plan (IMC) to your client.
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the
following components:
Identify any considerations you will need to employ
15. MKT 571 new Week 5 Learning Team Deliverables (Marketing
Concepts)
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Complete the Learning Team Deliverable
16. MKT 571 new Week 5 Quiz
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1. Mountain Dew is brand known for sponsorships of adventure events
such as snowboarding and skateboarding competitions. What is the most
likely objective of Mountain Dew’s sponsorship of these events?
2. When a consumer considers a product or service, he or she will choose
whichever product or service delivers the highest
17. MKT 571 new Week 6 Quiz
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1. Which of the following is true regarding a marketing audit?
2. A marketing audit typically best cinducted by a(n)
3. Which of the following is likely to be an important trend in marketing in
the future?
4. Straight extension of the product means
18. MKT 571 new Week 6 Team Assignment Investor Pitch
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Pitch your Learning Team's new product to the class using a Microsoft®
PowerPoint® presentation of 10-15 slides.
Include the following key components from your New Product Launch
Marketing Plan:
Executive summary
Situational analysis
Market growth potential and competitive analysis
Segmentation, target market, and positioning
19. MKT 571 new Week 6 Team Assignment New Product Launch
Marketing Plan, Part III
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Complete the final phase of your New Product Launch Marketing plan. Using
the sample Marketing Plan in Marketing and Management (pp. 60-65),
consider your product launch to date, reflect on additional learning, and
refine to create a Marketing Plan for your new product. Your plan should be
no more than 3,500 words. Be sure to include the following:
Executive summary
20. MKT 571 Week 1 DQ 1
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What have been the major marketing trends in the last decade?
What new marketing trends do you anticipate in the next 10 years?
21. MKT 571 Week 1 DQ 2
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UOP has been the darling of Wall Street during the last few years. They offer
some of the highest profit margins of any company in America today. And
UOP has had a fine record of growing both revenue and profits. They are, by
far, the largest private university in the Country.
22. MKT 571 Week 1 Summary
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Write a Short Summary about this week
23. MKT 571 Week 2 DQ 1
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This week we are reading about "branding".
Here is a recent article on the subject.
Comments please.
http://www.ksbw.com/money/21467497/detail.html.
24. MKT 571 Week 2 DQ 2
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We are entering a real crowded and mature market with our CNN product.
(Read class case introduction). Here is a two part DQ.
25. MKT 571 Week 2 Summary
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Write a Short Summary about this week Learning
26. MKT 571 Week 3 DQ 1
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What do you think are the most important characteristics/attributes of
successful sales people? Discuss BTW Sales is part of the marketing
function.
27. MKT 571 Week 3 DQ 2
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You are working at Johnson & Johnson and one of your responsibilities is to
set prices for new drugs. The firm has invented a cure for Aids and is
protected by patent. The cost for the one time injection that cures the disease
is $100 and includes amortization of the development cost (The $1 billion
cost to develop the product is included in the $100) and the cost raw
materials. Assume that insurance companies currently spend $200,000 to
treat an Aids patient. Assume 20% of the world population is covered by
insurance or socialized medicine.
28. MKT 571 Week 3 Summary
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Write a Short Summary about this week
29. MKT 571 Week 4 DQ 1
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Let's assume that our overall objectives for the ReCharge bar is to generate
$300 million in year 1 sales and capture the #1 market share position in the
U. S market. Describe your Distribution strategy to allow these lofty goals
to be accomplished.
30. MKT 571 Week 4 DQ 2
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Let's assume that The Recharge Bar has been wildly successful and we have
achieved all our major objectives in the U. S. market by the end of year
three. Should we consider expanding our distribution globally? What are
some of the major factors that we need to be aware of and plan for? In other
words, what makes marketing on a global basis more difficult than simply
distributing our product nationally?
31. MKT 571 Week 4 Summary
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Write a Short Summary about this week
32. MKT 571 Week 5 DQ 1
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Let's assume our objective for ReCharge is to deliver $300 million in first year
sales and to capture the #1 market share position in the category by the end
of our first full year of operation.
(BTW. Setting marketing objectives prior to developing strategy is real
important)
What should our promotional budget be? Why? What methodology did you
use
33. MKT 571 Week 5 DQ 2
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Instead you're going to get a chance to get your creative juices going and to
hopefully have some fun doing it.
Each of you will demonstrate your creative approach to the ReCharge Bar by
developing a TV commercial, radio spot or magazine ad. You don't need to
get fancy with the graphics. You can verbally describe what is going on. But
write the actual copy for your ad.
34. MKT 571 Week 5 Summary
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Write a Short Summary about this week
35. MKT 571 Week 6 Summary
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Write a Short Summary about this week
