2. Hi, my name is Misty.
I am a marketing coach.
My formal education is in Marketing and
Graphic Communications and over 16 years
of sales experience.
I empower small business owners to take
control of their business growth by showing
them how to inexpensively - yet effectively -
market their business.
Social Media Playbook
www.coachmisty.com

3. What we are going to learn today:
1. Why you need a system
2. The 4 step process to become effective with your Social Media
3. The basic differences between the different platforms
(so we can determine which ones are best suited for
your specific business)
4. 7 ways you can use social media
5. The basics of lead generation
6. Simple measuring systems
7. Lastly, I will share 2 pages that you will need to organize your
own Social Media Playbook!
Social Media Playbook
www.coachmisty.com

4. You need a system because
you won’t make time…
Social Media Playbook
www.coachmisty.com

5. Attract Engage Capture Sell
4 Step Process for Social Media Success
Social Media Playbook
www.coachmisty.com

6. Which Platform is Best?
Social Media Playbook
www.coachmisty.com
• Facebook
• Twitter
• Linkedin
• Pinterest
• You Tube
• SlideShare

7. 7 Ways to Use Social Media
• Lead Generation
• Educate Consumer
• Customer Service
• Brand Awareness
• Research & Development
• Social Interaction / Engagement
• Waste Time…on wrong platform…or have no strategy
Social Media Playbook
www.coachmisty.com

8. Offer Form Capture Nurture Sell
The Basics
Social Media Playbook

9. Simple Measuring System
Social Media Playbook
www.coachmisty.com

10. Social Media Playbook

11. Social Media Playbook

12. Social Media Playbook
www.coachmisty.com
It’s the little details that are vital.
Little things make big things happen
- John Wooden

13. We will brainstorm ideas for:
1. Offers that will help you capture leads and grow your marketing list
2. Blog topics that capture interest and draw traffic to your website
3. And...Unique Selling Propositions that will get more prospects to
buy your product or service.