Sesame workshop overview charlotte cole
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1. Sesame Workshop is a nonprofit organization that produces educational children's programs, such as Sesame Street, to help young children around the world reach their full potential. 2. Sesame Workshop programs are designed to both educate and entertain children on topics like literacy, math, health, and cultural understanding. These programs reach audiences in over 150 countries through TV, video, and other media platforms. 3. Research has shown that Sesame Workshop productions have extensive reach, even in rural areas, and have a positive educational impact by helping children learn important skills.
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Sesame workshop overview charlotte cole
- 1. Sesame Street: Educating Young Children Around the World M is for Mobile Conference March 2011
- 3. The 1960s THE BEGINNING
- 5. Reaching Audiences Through Multiple Media Platforms Linear Television Home Video Live Shows Website Visits Digital Media Theme Parks Products Outreach Publishing radio
- 6. Afghanistan Kosovo Bangladesh Brazil Canada China Denmark Egypt France Germany Netherlands India Indonesia Israel USA Japan Jordan Kuwait Mexico Northern Ireland Palestine Russia South Africa Namibia Botswana Lesotho Swaziland Tanzania The Longest Street in the World Nigeria Portugal Philippines Poland Turkey Norway Sweden Spain Colombia Pakistan
- 7. 40 Years of Educational Content Whole Child Curriculum Cognitive Learning Social & Emotional Learning Physical & Mental Health 21 st Century Skills Alphabet/Letters Vocabulary Rhyming Mathematics Thinking Skills Science Health & Safety Resilience Getting Along with Others Feelings Self Confidence Disabilities Cultural Appreciation Spanish Language Music, Art & Creativity Global Awareness
- 8. SESAME WORKSHOP PROCESS Content Seminar/ Education Advisors Distribution (broadcast, materials’ dissemination, etc.) Summative Evaluation Production (Workshops, Script Review Material Review, Taping, etc.) Formative Research Assessment of Need Set Educational Objectives
- 11. ACHIEVING MAXIMUM REACH and IMPACT Low Technology High Technology Community Mass Reach Digital Initiatives Community Viewing Training & Child Care Center Initiatives Print Alternative Visual Media On-Product Messaging Alternative Broadcast (EDUSAT) Radio TV PR & Advocacy
- 13. ALTERNATIVE DISTRIBUTION METHODS Community Viewing in Bangladesh Bioscope in India “ Story Pond” in India Denti-Bus in Bangladesh
- 22. THANK YOU!
Notes de l'éditeur
- Time of Turbulence Controversial war Riots in our inner cities Assassinations Great Texan – LBJ launched the War on Poverty Head Start PBS Vista – Job Corps GATES FOUNDATION MISSION: To reduce inequity Founded on the belief that “all lives have equal value”
- An innovative method of applying and integrating expertise in production, in educational content, and in research Effective for more than 36 years with evident benefits for children around the world
- The Workshop develops innovative and engaging educational content delivered in a variety of ways — including television, radio, books, magazines, interactive media, and community outreach. Taking advantage of all forms of media and using those that are best suited to delivering a particular curriculum, the Workshop effectively and efficiently reaches millions of children, parents, caregivers, and educators — locally, nationally and globally. Expansion of our digital distribution and broadband content over the last few years: iTunes, Vcast, Hulu, YouTube, Sprout VOD, Sesame Street podcasts SesameStreet.org, Warner Bros games , Wii, DS platforms SST Audiences TV: 6.3MM avg wekly viewers Hispanic audience indexes 73% higher and African-American audience indexes 25% higher than that of total U.S. television households* Web : 113MM yearly digital impression (2009: iTunes, Vcast YouTube, Hulu PBS Kids, podcasts 24MM Sprout VOD downloads Theme Parks : Over 30MM yearly vistors SST Live : 1.3 MM attendance Home Video 3.8 MM yearly units Toys : 17.2MM yearly units Outreach : 7.7MM kits distributed (4 yr. period) *based on Nov 09-Jan 10, HHLD Live+7 AA(000) verses 09-10 season UE
- MENTION HISTORY IN CHINA Big Bird in China Co-produced with CCTV. One-hour special broadcast on CCTV and NBC in 1983. Critically acclaimed. Memorable and still recognizable in the minds of Chinese audience. Sesame English Co-produced with STV, 52 half-hour episodes. 1-year broadcast on STV (2000-2001), 2-year broadcast on TVBS (2000-2002), Sponsored by P & G and TransAsia. Emphasizes “conversational” English. 1-2-3-4-5 Co-produced with STV, 104 20-minute episodes. 2-year broadcasts on STV and CETV (1999-2001.) Winner of prestigious Golden Child Award in China Sponsored by P &G Math game show for 8- to 12- year-olds I Love Science Co-produced with CETV 2 year broadcasts on STV and CETV (1998-2000.) Highly praised by panel members of China’s Ministry of Education Sponsored by KFC Motivates science inquiry and exploration
- Sesame Street continues to stand out as the most thoroughly developed and researched preschool television program and media offering with a comprehensive curriculum that focuses on the development of the whole child.
- This is not a mere stepped process. The Sesame Workshop Model permeates every aspect of the development and production process.
- Vary from Country: Bangladesh – Basic education Egypt – Girls South Africa - HIV
- We use comprehensive strategies across multiple platforms that address both reach and impact, tailored to country-specific conditions Delivery mechanisms – across two dimensions (scale of technology and scale of reach)
- TV series is flagship but strengthened by community outreach.
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