Shaping the Things to Come (2012)

SHAPING THE THINGS TO COME
THROUGH NEXT GENERATION ECOSYSTEMS
Marc Jadoul

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

“ Prediction is
very difficult,
especially about

”
the future.
Robert Storm Petersen (1882-1949)
Danish cartoonist, writer, animator,
illustrator, painter and humorist
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1910: VILLEMARD’S VISION OF THE YEAR 2000

http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/

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“ The best way
to predict
the future is

”
to invent it.
Alan Kay ( 1940)
The real inventor of Windows

7

THE FUTURE IS NOT (ONLY) ABOUT TECHNOLOGY

When technology is no longer the barrier …
Connecting to the network is irrelevant …
Anything is possible …
Users expect more …
So how do we innovate faster?

HOW DO WE DRIVE
THE NEXT GENERATION
END-USER EXPERIENCE?

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WHAT’S NEEDED TO MAKE IT HAPPEN?

Thinking beyond the network…
to the value chain …
… and the next generation user experience

RALLYING THE ECOSYSTEM TO DELIVER
RICHER SERVICE EXPERIENCES MORE RAPIDLY

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BREAKING DOWN BARRIERS TO INNOVATION

• Engaging with innovators and market
leaders across industries
• Unleashing the potential of next
generation technologies
• Embracing open innovation and
joint development
• Ideation, development, validation
and showcasing new service concepts
• Enabling new markets through
collaboration
• Driving business models that create paths
to new revenue for the entire value chain
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INTRODUCING ALCATEL-LUCENT’S

A global initiative that
brings together device,
application, network
and content companies
to orchestrate and
expedite the availability
of the next generation
of innovative services.

http://www.ngconnect.org/
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HOW DOES THE PROGRAM WORK?

INNOVATION INNOVATION CONCEPT
ECOSYSTEM ENVIRONMENT DEVELOPMENT

Agile Prototyping
Market
Trends
Innovation SERVICE CONCEPTS
Ecosystem
Partners
SPACES

Service
Academic Innovation Innovation Concept
Entrepreneurs ECOSYSTEM TOOLS SHOWCASE

Independent
Entrepreneurs Innovation ITERATIVE COLLABORATION
Customer TECHNIQUES
Knowledge

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2010: BREAKTHROUGH SHOWCASE
LTE CONNECTED CAR

Alcatel-Lucent LTE More than 1500 High quality on- Direct access to Music Software foundation OS,
radio and antennae applications and demand content for content. handsfree, touchscreen
technology. partner and user child passengers. UIs, media players,
Multi screen generated navigation system, virtual
streaming video content. mechanic, etc.
applications to
four screens
simultaneously.
Bell Labs
innovations.

The Connected Car concept
vehicle is built upon the base
of a 2010 Toyota Prius,
one of the leading hybrid electric mid-size cars in
the US and among the cleanest vehicles based on
non-CO2 emissions

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150+ GLOBAL MEMBERS* TODAY

Toyota Motor Sales,
USA, Inc.

(*) full list on www.ngconnect.org

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DOMAINS FOR SERVICE INNOVATION
EXPLORED BY THE ECOSYSTEM

Health and
Wellness
Public
Entertainment
Transportation

Retail
Connected
Learning

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“ The future is
here, it's just
not widely

”
distributed yet.
William Gibson ( 1948)
Canadian science fiction author,
introduced the term “cyberspace”

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2012: THE FUTURE IS HERE, TODAY
GAMETIME MEDIA TABLE

http://www.youtube.com/watch? v=qA-UdWtUVPU#!

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AVATRAINER

http://www.youtube.com/watch?v=AqgBklq-RMY#!

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CONNECTED SERVICE VEHICLE

http://www.youtube.com/watch?v=_U5NJBgPQ9g

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“ With its end-to-end approach
[…] ng Connect aligns well with
our objective of putting rich
new experiences into the hands
of our customers quickly.
It can be a real differentiator

”
for the companies involved.
Brian Higgins
Verizon Wireless Innovation Center

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Shaping the Things to Come (2012)

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