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SHAPING THE THINGS TO COME
THROUGH NEXT GENERATION ECOSYSTEMS
Marc Jadoul




                COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
“              Prediction is
               very difficult,
               especially about


                                                        ”
               the future.
               Robert Storm Petersen (1882-1949)
               Danish cartoonist, writer, animator,
               illustrator, painter and humorist
                          2
COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
1910: VILLEMARD’S VISION OF THE YEAR 2000




                     http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/




                                           3
                 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
1910: VILLEMARD’S VISION OF THE YEAR 2000




                     http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/




                                           4
                 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
1910: VILLEMARD’S VISION OF THE YEAR 2000




                     http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/




                                           5
                 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
1910: VILLEMARD’S VISION OF THE YEAR 2000




                     http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/




                                           6
                 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
“             The best way
              to predict
              the future is


                                                        ”
              to invent it.
              Alan Kay ( 1940)
              The real inventor of Windows


                          7
COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
THE FUTURE IS NOT (ONLY) ABOUT TECHNOLOGY


When technology is no longer the barrier …
Connecting to the network is irrelevant …
Anything is possible …
Users expect more …
So how do we innovate faster?


HOW DO WE DRIVE
THE NEXT GENERATION
END-USER EXPERIENCE?


                                              8
                    COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
WHAT’S NEEDED TO MAKE IT HAPPEN?




 Thinking beyond the network…
 to the value chain …
 … and the next generation user experience


         RALLYING THE ECOSYSTEM TO DELIVER
         RICHER SERVICE EXPERIENCES MORE RAPIDLY

                                              9
                    COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
BREAKING DOWN BARRIERS TO INNOVATION

• Engaging with innovators and market
  leaders across industries
• Unleashing the potential of next
  generation technologies
• Embracing open innovation and
  joint development
• Ideation, development, validation
  and showcasing new service concepts
• Enabling new markets through
  collaboration
• Driving business models that create paths
  to new revenue for the entire value chain
                                                10
                       COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
INTRODUCING ALCATEL-LUCENT’S


 A global initiative that
 brings together device,
 application, network
 and content companies
 to orchestrate and
 expedite the availability
 of the next generation
 of innovative services.



              http://www.ngconnect.org/
                                               11
                      COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
HOW DOES THE PROGRAM WORK?

            INNOVATION            INNOVATION                                             CONCEPT
             ECOSYSTEM           ENVIRONMENT                                           DEVELOPMENT

                                                                                    Agile Prototyping
                    Market
                    Trends
                                  Innovation                               SERVICE CONCEPTS
    Ecosystem
     Partners
                                   SPACES


                                                                                                          Service
  Academic          Innovation    Innovation                                                              Concept
Entrepreneurs      ECOSYSTEM        TOOLS                                                               SHOWCASE


    Independent
   Entrepreneurs                  Innovation                                 ITERATIVE COLLABORATION
                    Customer     TECHNIQUES
                   Knowledge




                                                            12
                                   COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
2010: BREAKTHROUGH SHOWCASE
          LTE CONNECTED CAR



 Alcatel-Lucent LTE   More than 1500          High quality on-                       Direct access to Music     Software foundation OS,
 radio and antennae   applications and        demand content for                     content.                   handsfree, touchscreen
 technology.          partner and user        child passengers.                                                 UIs, media players,
 Multi screen         generated                                                                                 navigation system, virtual
 streaming video      content.                                                                                  mechanic, etc.
 applications to
 four screens
 simultaneously.
 Bell Labs
 innovations.




                                                                                                              The Connected Car concept
                                                                                                              vehicle is built upon the base
                                                                                                              of a 2010 Toyota Prius,
                                                                                         one of the leading hybrid electric mid-size cars in
                                                                                         the US and among the cleanest vehicles based on
                                                                                         non-CO2 emissions

                                                                  13
                                         COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
150+ GLOBAL MEMBERS* TODAY




                                                                                            Toyota Motor Sales,
                                                                                                 USA, Inc.




                                                                       (*) full list on www.ngconnect.org

                                        14
               COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
DOMAINS FOR SERVICE INNOVATION
EXPLORED BY THE ECOSYSTEM




                                      Health and
                                       Wellness
    Public
Entertainment
                                                                                             Transportation

                Retail
                                                                                 Connected
                                                                                  Learning


                                                  15
                         COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
“           The future is
            here, it's just
            not widely


                                                        ”
            distributed yet.
            William Gibson ( 1948)
            Canadian science fiction author,
            introduced the term “cyberspace”




                         16
COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
2012: THE FUTURE IS HERE, TODAY
     GAMETIME MEDIA TABLE




                                                             http://www.youtube.com/watch? v=qA-UdWtUVPU#!




                                          17
                 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
2012: THE FUTURE IS HERE, TODAY
     AVATRAINER




                                                                 http://www.youtube.com/watch?v=AqgBklq-RMY#!




                                           18
                  COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
2012: THE FUTURE IS HERE, TODAY
     CONNECTED SERVICE VEHICLE




                                                                  http://www.youtube.com/watch?v=_U5NJBgPQ9g




                                          19
                 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
“   With its end-to-end approach
    […] ng Connect aligns well with
    our objective of putting rich
    new experiences into the hands
    of our customers quickly.
    It can be a real differentiator


                                                                    ”
    for the companies involved.
                     Brian Higgins
                     Verizon Wireless Innovation Center

                                     20
            COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
21
COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
22
COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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Shaping the Things to Come (2012)

  • 1. SHAPING THE THINGS TO COME THROUGH NEXT GENERATION ECOSYSTEMS Marc Jadoul COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 2. Prediction is very difficult, especially about ” the future. Robert Storm Petersen (1882-1949) Danish cartoonist, writer, animator, illustrator, painter and humorist 2 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 3. 1910: VILLEMARD’S VISION OF THE YEAR 2000 http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/ 3 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 4. 1910: VILLEMARD’S VISION OF THE YEAR 2000 http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/ 4 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 5. 1910: VILLEMARD’S VISION OF THE YEAR 2000 http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/ 5 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 6. 1910: VILLEMARD’S VISION OF THE YEAR 2000 http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/ 6 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 7. The best way to predict the future is ” to invent it. Alan Kay ( 1940) The real inventor of Windows 7 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 8. THE FUTURE IS NOT (ONLY) ABOUT TECHNOLOGY When technology is no longer the barrier … Connecting to the network is irrelevant … Anything is possible … Users expect more … So how do we innovate faster? HOW DO WE DRIVE THE NEXT GENERATION END-USER EXPERIENCE? 8 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 9. WHAT’S NEEDED TO MAKE IT HAPPEN? Thinking beyond the network… to the value chain … … and the next generation user experience RALLYING THE ECOSYSTEM TO DELIVER RICHER SERVICE EXPERIENCES MORE RAPIDLY 9 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 10. BREAKING DOWN BARRIERS TO INNOVATION • Engaging with innovators and market leaders across industries • Unleashing the potential of next generation technologies • Embracing open innovation and joint development • Ideation, development, validation and showcasing new service concepts • Enabling new markets through collaboration • Driving business models that create paths to new revenue for the entire value chain 10 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 11. INTRODUCING ALCATEL-LUCENT’S A global initiative that brings together device, application, network and content companies to orchestrate and expedite the availability of the next generation of innovative services. http://www.ngconnect.org/ 11 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 12. HOW DOES THE PROGRAM WORK? INNOVATION INNOVATION CONCEPT ECOSYSTEM ENVIRONMENT DEVELOPMENT Agile Prototyping Market Trends Innovation SERVICE CONCEPTS Ecosystem Partners SPACES Service Academic Innovation Innovation Concept Entrepreneurs ECOSYSTEM TOOLS SHOWCASE Independent Entrepreneurs Innovation ITERATIVE COLLABORATION Customer TECHNIQUES Knowledge 12 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 13. 2010: BREAKTHROUGH SHOWCASE LTE CONNECTED CAR Alcatel-Lucent LTE More than 1500 High quality on- Direct access to Music Software foundation OS, radio and antennae applications and demand content for content. handsfree, touchscreen technology. partner and user child passengers. UIs, media players, Multi screen generated navigation system, virtual streaming video content. mechanic, etc. applications to four screens simultaneously. Bell Labs innovations. The Connected Car concept vehicle is built upon the base of a 2010 Toyota Prius, one of the leading hybrid electric mid-size cars in the US and among the cleanest vehicles based on non-CO2 emissions 13 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 14. 150+ GLOBAL MEMBERS* TODAY Toyota Motor Sales, USA, Inc. (*) full list on www.ngconnect.org 14 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 15. DOMAINS FOR SERVICE INNOVATION EXPLORED BY THE ECOSYSTEM Health and Wellness Public Entertainment Transportation Retail Connected Learning 15 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 16. The future is here, it's just not widely ” distributed yet. William Gibson ( 1948) Canadian science fiction author, introduced the term “cyberspace” 16 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 17. 2012: THE FUTURE IS HERE, TODAY GAMETIME MEDIA TABLE http://www.youtube.com/watch? v=qA-UdWtUVPU#! 17 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 18. 2012: THE FUTURE IS HERE, TODAY AVATRAINER http://www.youtube.com/watch?v=AqgBklq-RMY#! 18 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 19. 2012: THE FUTURE IS HERE, TODAY CONNECTED SERVICE VEHICLE http://www.youtube.com/watch?v=_U5NJBgPQ9g 19 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 20. With its end-to-end approach […] ng Connect aligns well with our objective of putting rich new experiences into the hands of our customers quickly. It can be a real differentiator ” for the companies involved. Brian Higgins Verizon Wireless Innovation Center 20 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 21. 21 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 22. 22 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.