1. One Day
my Geology
professor spoke
two words that
have since
changed my
relationship
with Design.

2. Global
Warming!
At that moment I remembered
that i had heard this before.
When I was a child in elementary
school a teacher had delivered
a similar Presentation.

3. s
Ice Caipg!
Melt n
Why had
I NoT Heard
About This Again
SInce Then?

4. I was Now a Sophomore in College and
had Just Entered the Design Program
At the University of Texas At Austin.
Why Weren’T
My Design
Professors
Discussing
This Issue?!

5. WHy were
People In Such
Denial About
global Warming
Actually
Happening?
I was Determined
to Learn More
About It.

6. WHy Is Human
behavior dominated
by the short-term
rather than the We Have The
long-term? Knowledge and Ability
to design Systems and
products to stop the
current decline of
’s Our Society and the
—So WHat Environment....
Stoppin g us
from Taking
action?!

7. My Search for
answers to these
questions led me to
The graduate industrial
design program at the
university of the arts
in Philadelphia.
I have Since realized that so many
“design solutions” fail because...

8. designers often present an end product
to their audience with little explanation
of the steps necessary to accomplish it.
As designers we
Have to learn how to
develop systems that
allow people to change
incrementally through
short-term behaviors that
work in concert with
the long-term goal.