CAWI-BUS: an efficient,accurate and versatile instrument. Practically is the a monthly omnibus survey 3.0, with an urban representative sample of 1,000 respondents. It is a convenient solution for FMCG, banking, insurance and telecom markets but also for other industries with wide target products & services.

1. CAWI-BUS
Solutions one click away

2. 2.4 billion people in online worldwide
73% of urban Romania is online
Why
CAWI-BUS?
43 k respondents in Exact Online Panel

3. Benefits of Exact CAWI-BUS
Efficiency
•Easier access to
respondents – Due to a
solid 43k respondents panel,
it is easier to reach target
groups that were previously
difficult to access.
•Fast – First results are
available within days. The
questionnaire can be
accessed at any time and
can be completed by several
hundred people
simultaneously.
•Cost efficient – Several
types of costs can be saved
through web interviewing
(such as printing,
interviewers, travelling, data
recording), compared with
other methods &
instruments, leaving more
funds for intensifying the
analysis.
Accuracy
•Less errors – There are no
errors from interviewing or
data input, providing results
that are more reliable.
•Non-induced answers –
There is no influence by
interviewer mediation and
interpretation. Due to the
self-completed
questionnaires, respondents
can provide answers that are
more precise and respond to
open questions with more
details.
•More appealing
questionnaires –
Multimedia and interactive
elements can also be
included, due to the online
interface. This also makes
the experience more
enjoyable for the
respondents and keeps their
attention for longer.
Versatility
• Complex questionnaires
– complex jumps and logical
conditions can be managed
without errors. Due to state
of the art NEXT CALL
software, automated
questionnaires.
• More diversified topics –
The questionnaires are self-
completed, so topics that are
more sensitive can also be
included.

4. Exact CAWI-BUS
Solid Sample
• 1,000
respondents,
urban
representative,
+/-3% maximum
sampling error at
95% confidence
level
Short Timing
• 5 days for
main results;
starts on the
first working
day of the
month, full
results in 2
weeks
Reliable Panel
• 43,000 active
respondents, with
balanced
demographics,
monthly
refreshed and
quarterly verified
Cost efficient
• The cost of one
single answer
question starts at
50 euro
The sample is two-stage
stratified, random, urban
representative for the
population of 15-60 y.o.
Quota controls are applied at
the final respondent selection
stage in order to ensure that the
sample is fully representative
for the urban Romanian
population universe
ONLINE OMNIBUS SURVEY

5. Exact C&C Online Panel
over 43,000
active
respondents
panel built from
offline surveys
well balanced
demographics
reliable for urban
representative
surveys
2% monthly
refreshed
quarterly verified
demographics

6. Demographics
ESOMAR social status
Education
Occupation of the main
income earner
Household appliances
and properties
Number of children in
the household
Marital status
Gender
Occupation
Personal monthly
net income
Household monthly
net income
Number of persons in
the household

7. Timing
MONTH
Q’NNARIRE
DUE
FIELD
RESULTS
XLS.
PRELIMINARY
FULL
July June 30th July 4th -8th July 11th July 17th
August July 31st August 6th-10 August 13th August 19th
September August 29th September 4th-8th September 11th September 16th
October September 30th October 6th-10th October 14th October 20th
November October 31st November 6th-10th November 13th November 19th
December November 29th December 4th-8th December 11th December 17th

8. Values
Type of question
Delivery of
tables
Closed Question, single answer (2 - 5 items) 50
Closed Question, multiple answer (2 - 5 items) 90
Numerical open questions - without code frame (e.g.: numbers) 90
Scaling per item 25
Matrix per item (for example: Brands Image) 35
values are in Euro
The prices above are calculated for 1,000 interviews
Analysis and/ or reporting +20%

9. Thank you!
Your Contacts
Stefan Andrei, Business Approach for Market Research
Tel.: 0745.388.986; E-mail: stefan.andrei@exactcc.ro
Ioana Bogus, Senior Client Service
Tel.: 0721.327.586; E-mail: ioana.bogus@exactcc.ro