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Strategic Counselor; Rowan University-Associate Professor, Ret.
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Media Relations – the right way – the only way 2011
1.
Media Relations
– The Right Way – The Only Way NSPRA National Seminar – 2011 M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2011
2.
3.
Taken
from…
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6.
7.
8.
9.
Electronic Release Template
10.
What Editors and
Reporters Expect of PR Practitioners
11.
12.
13.
14.
15.
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“ The newest
computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow
39.
40.
41.
42.
What Editors and
Reporters Expect of PR Practitioners
43.
44.
Electronic Release Template
45.
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