4

1. The font of the symbol in the top right
corner ('R'), looks hand written,
making it more personal as it seems
like Rihanna has written it especially.
The use of sharp, jaggered edges makes
it seems more dangerous, which
reflects the image she's going for, of a
more rebellious persona. The font used
for the album title, Rihanna's name
and 'the new album' is all very basic,
san serif and thin lettering. This makes
it seem more youthful and straight
forward, therefore not over
complicating the new album release.
The typography for 'Russian Roulette'
is more serif style, however more rigid
looking. This makes it seem more basic
and less modern as it isn't curved at all.
This shows a more agressive side to the
album. The use of uppercase lettering
draws the attention of the audience,
making the titling and name of the
artist bigger and bolder. The kurning
on Rihanna's name is quite spaced out,
placing emphasis on every letter -
making just her name seem special.