SlideShare une entreprise Scribd logo
1  sur  27
COURSE TITLE: SERVICES MARKETING PRISTINE HOSPITALS Presented By: HAVINAL.M.N VARUN GOWDA.N PRADEEP .D RAVICHANDRA.M MANJUNATH.G SANJU.C.DUTT HEALTH CARE (HOSPITAL) INDUSTRY
CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object]
FACTORS ATTRACTING CORPORATES TO HEALTH SECTOR ,[object Object],[object Object],[object Object],[object Object],[object Object]
SERVICE TRIANGLE PROVIDER COMPANY CUSTOMER
CLASSIFICATION OF HOSPITALS
UNIQUE  CHARACTERISTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7 P’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLACE ,[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRICE ,[object Object],[object Object],[object Object],[object Object]
PEOPLE ,[object Object],[object Object]
PROCESS ,[object Object],[object Object],[object Object],[object Object],Result
PHYSICAL EVIDENCE ,[object Object],[object Object],[object Object]
SEGMENTATION ,[object Object],[object Object],[object Object]
SEGMENTATION Cont……… ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING IN HOSPITALS ,[object Object]
MARKETING ACTIVITIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRISTINE HOSPITAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRISTINE HOSPITAL ,[object Object],[object Object],[object Object],[object Object]
FUTURE OF INDUSTRY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUGGESTIONS  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUGGESTIONS  ,[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object]
BIBLIOGRAPHY ,[object Object],[object Object],[object Object]
[object Object]

Contenu connexe

Tendances

Planning the marketing for 300 bedded corporate hospital
Planning the marketing for 300 bedded corporate hospitalPlanning the marketing for 300 bedded corporate hospital
Planning the marketing for 300 bedded corporate hospital
Dr.Priyanka Phonde
 
7 ps strategies in hospital
7 ps strategies in hospital7 ps strategies in hospital
7 ps strategies in hospital
sadhikakatiyar
 

Tendances (20)

Hospital marketing
Hospital marketingHospital marketing
Hospital marketing
 
Health care marketing plan presentation
Health care marketing plan presentationHealth care marketing plan presentation
Health care marketing plan presentation
 
Hospital marketing In India
Hospital marketing In India Hospital marketing In India
Hospital marketing In India
 
Marketing programme for hospital service
Marketing programme for hospital serviceMarketing programme for hospital service
Marketing programme for hospital service
 
Marketing Plan for 150 Bedded Cardiac Hospital
Marketing Plan for 150 Bedded Cardiac HospitalMarketing Plan for 150 Bedded Cardiac Hospital
Marketing Plan for 150 Bedded Cardiac Hospital
 
Hospital Marketing Strategy & Plan
Hospital Marketing Strategy & PlanHospital Marketing Strategy & Plan
Hospital Marketing Strategy & Plan
 
Hospital Marketing PowerPoint Presentation ppt
Hospital Marketing PowerPoint Presentation ppt Hospital Marketing PowerPoint Presentation ppt
Hospital Marketing PowerPoint Presentation ppt
 
Healthcare-Service marketing presentation
Healthcare-Service marketing presentationHealthcare-Service marketing presentation
Healthcare-Service marketing presentation
 
MALASIQUI 10 STEP MARKETING PLAN
MALASIQUI 10 STEP MARKETING PLANMALASIQUI 10 STEP MARKETING PLAN
MALASIQUI 10 STEP MARKETING PLAN
 
Planning the marketing for 300 bedded corporate hospital
Planning the marketing for 300 bedded corporate hospitalPlanning the marketing for 300 bedded corporate hospital
Planning the marketing for 300 bedded corporate hospital
 
Marketing strategies of corporate hospital
Marketing strategies of corporate hospitalMarketing strategies of corporate hospital
Marketing strategies of corporate hospital
 
Health Care Service Marketing
Health Care Service MarketingHealth Care Service Marketing
Health Care Service Marketing
 
Hospital Marketing
Hospital MarketingHospital Marketing
Hospital Marketing
 
SERVICE MARKETING IN HEALTHCARE SECTOR
SERVICE MARKETING IN HEALTHCARE SECTOR SERVICE MARKETING IN HEALTHCARE SECTOR
SERVICE MARKETING IN HEALTHCARE SECTOR
 
7 ps strategies in hospital
7 ps strategies in hospital7 ps strategies in hospital
7 ps strategies in hospital
 
PPT on Health care marketing
PPT on Health care marketingPPT on Health care marketing
PPT on Health care marketing
 
Andalusia Healthcare Marketing Strategy
Andalusia Healthcare Marketing Strategy Andalusia Healthcare Marketing Strategy
Andalusia Healthcare Marketing Strategy
 
Service marketing of apollo
Service marketing of apollo Service marketing of apollo
Service marketing of apollo
 
Healthcare Digital Marketing Enabling Healthcare Firms for Digital Revolution
Healthcare Digital  Marketing Enabling Healthcare Firms for Digital RevolutionHealthcare Digital  Marketing Enabling Healthcare Firms for Digital Revolution
Healthcare Digital Marketing Enabling Healthcare Firms for Digital Revolution
 
Hospital Marketing
Hospital MarketingHospital Marketing
Hospital Marketing
 

En vedette

Hospital as a system
Hospital as a systemHospital as a system
Hospital as a system
Nc Das
 
intro to service marketing
intro to service marketingintro to service marketing
intro to service marketing
rockinglucky87
 
Services
ServicesServices
Services
madhvih
 

En vedette (20)

Hospital as a system
Hospital as a systemHospital as a system
Hospital as a system
 
Services Marketing
Services MarketingServices Marketing
Services Marketing
 
MBA Unit1 Marketing Of Services
MBA Unit1 Marketing Of ServicesMBA Unit1 Marketing Of Services
MBA Unit1 Marketing Of Services
 
Services marketing
Services marketingServices marketing
Services marketing
 
Session4_2
Session4_2Session4_2
Session4_2
 
intro to service marketing
intro to service marketingintro to service marketing
intro to service marketing
 
Integrated service marketing communication
Integrated service marketing communicationIntegrated service marketing communication
Integrated service marketing communication
 
Hospital as an organisation
Hospital as an organisationHospital as an organisation
Hospital as an organisation
 
Services Marketing - Service Quality GAPS Model
Services Marketing - Service Quality GAPS ModelServices Marketing - Service Quality GAPS Model
Services Marketing - Service Quality GAPS Model
 
Apollo service marketing
Apollo service marketingApollo service marketing
Apollo service marketing
 
Return of the King
Return of the KingReturn of the King
Return of the King
 
MD.MOS - Service Design Thinking
MD.MOS - Service Design ThinkingMD.MOS - Service Design Thinking
MD.MOS - Service Design Thinking
 
Service marketing models - Unspun Consulting Group
 Service marketing models - Unspun Consulting Group Service marketing models - Unspun Consulting Group
Service marketing models - Unspun Consulting Group
 
Lecture18
Lecture18Lecture18
Lecture18
 
Services
ServicesServices
Services
 
Marks & Spencer's presentation
Marks & Spencer's presentationMarks & Spencer's presentation
Marks & Spencer's presentation
 
Sm 13
Sm 13Sm 13
Sm 13
 
Marketing mix p’s of marketing
Marketing mix p’s of marketingMarketing mix p’s of marketing
Marketing mix p’s of marketing
 
Marketing for non profit organizations. welcome to Pakistan wildlife foundati...
Marketing for non profit organizations. welcome to Pakistan wildlife foundati...Marketing for non profit organizations. welcome to Pakistan wildlife foundati...
Marketing for non profit organizations. welcome to Pakistan wildlife foundati...
 
(E) service marketing triangle
(E) service marketing triangle(E) service marketing triangle
(E) service marketing triangle
 

Similaire à Service Marketing

MMLP3.2InstructionsIn LP01.1, LP02.1, and LP03.1 you were aske.docx
MMLP3.2InstructionsIn LP01.1, LP02.1, and LP03.1 you were aske.docxMMLP3.2InstructionsIn LP01.1, LP02.1, and LP03.1 you were aske.docx
MMLP3.2InstructionsIn LP01.1, LP02.1, and LP03.1 you were aske.docx
raju957290
 
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_20117 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
Nova Medical Centers
 
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_20117 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
Nova Specialty Hospitals
 
Hospital sector in service management
Hospital sector in service managementHospital sector in service management
Hospital sector in service management
Jay Savani
 
Running Head PHYSICIANPHYSICIAN .docx
Running Head PHYSICIANPHYSICIAN                              .docxRunning Head PHYSICIANPHYSICIAN                              .docx
Running Head PHYSICIANPHYSICIAN .docx
jeanettehully
 
project on hospital industry
project on hospital industryproject on hospital industry
project on hospital industry
umesh yadav
 
project on hospital industry
project on hospital industryproject on hospital industry
project on hospital industry
umesh yadav
 
Health care Sector
Health care SectorHealth care Sector
Health care Sector
Fayez Khan
 

Similaire à Service Marketing (20)

8 covid 19 finanicial trends research paper hari masterpiece
8 covid 19 finanicial trends research paper hari masterpiece 8 covid 19 finanicial trends research paper hari masterpiece
8 covid 19 finanicial trends research paper hari masterpiece
 
8 covid 19 finanicial trends
8 covid 19 finanicial trends8 covid 19 finanicial trends
8 covid 19 finanicial trends
 
MMLP3.2InstructionsIn LP01.1, LP02.1, and LP03.1 you were aske.docx
MMLP3.2InstructionsIn LP01.1, LP02.1, and LP03.1 you were aske.docxMMLP3.2InstructionsIn LP01.1, LP02.1, and LP03.1 you were aske.docx
MMLP3.2InstructionsIn LP01.1, LP02.1, and LP03.1 you were aske.docx
 
Health care industry
Health care industryHealth care industry
Health care industry
 
Unit1 HM.ppt
Unit1 HM.pptUnit1 HM.ppt
Unit1 HM.ppt
 
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_20117 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
 
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_20117 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011
 
Role of marketing in healthcare industry
Role of marketing in healthcare industryRole of marketing in healthcare industry
Role of marketing in healthcare industry
 
Hospital sector in service management
Hospital sector in service managementHospital sector in service management
Hospital sector in service management
 
Running Head PHYSICIANPHYSICIAN .docx
Running Head PHYSICIANPHYSICIAN                              .docxRunning Head PHYSICIANPHYSICIAN                              .docx
Running Head PHYSICIANPHYSICIAN .docx
 
Apollo Hospitals
Apollo HospitalsApollo Hospitals
Apollo Hospitals
 
Pharma "beyond the pil" - master class in St.Petersburg
Pharma "beyond the pil" - master class in St.PetersburgPharma "beyond the pil" - master class in St.Petersburg
Pharma "beyond the pil" - master class in St.Petersburg
 
project on hospital industry
project on hospital industryproject on hospital industry
project on hospital industry
 
project on hospital industry
project on hospital industryproject on hospital industry
project on hospital industry
 
8 covid 19 finanicial trends rearch paper publishedin international journal
8 covid 19 finanicial trends rearch paper publishedin international journal8 covid 19 finanicial trends rearch paper publishedin international journal
8 covid 19 finanicial trends rearch paper publishedin international journal
 
8 covid 19 finanicial trends ah authors
8 covid 19 finanicial trends ah authors 8 covid 19 finanicial trends ah authors
8 covid 19 finanicial trends ah authors
 
8 covid 19 finanicial trends
8 covid 19 finanicial trends8 covid 19 finanicial trends
8 covid 19 finanicial trends
 
Hospitalmarketingfinal 150722084224-lva1-app6891
Hospitalmarketingfinal 150722084224-lva1-app6891Hospitalmarketingfinal 150722084224-lva1-app6891
Hospitalmarketingfinal 150722084224-lva1-app6891
 
Health care Sector
Health care SectorHealth care Sector
Health care Sector
 
STRATEGIC MANAGEMENT OF NARAYANA HRUDRALAYA
STRATEGIC MANAGEMENT OF NARAYANA HRUDRALAYASTRATEGIC MANAGEMENT OF NARAYANA HRUDRALAYA
STRATEGIC MANAGEMENT OF NARAYANA HRUDRALAYA
 

Dernier

Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
adilkhan87451
 

Dernier (20)

Call Girls Raipur Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Raipur Just Call 9630942363 Top Class Call Girl Service AvailableCall Girls Raipur Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Raipur Just Call 9630942363 Top Class Call Girl Service Available
 
Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
 
VIP Hyderabad Call Girls Bahadurpally 7877925207 ₹5000 To 25K With AC Room 💚😋
VIP Hyderabad Call Girls Bahadurpally 7877925207 ₹5000 To 25K With AC Room 💚😋VIP Hyderabad Call Girls Bahadurpally 7877925207 ₹5000 To 25K With AC Room 💚😋
VIP Hyderabad Call Girls Bahadurpally 7877925207 ₹5000 To 25K With AC Room 💚😋
 
Call Girls Madurai Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Madurai Just Call 9630942363 Top Class Call Girl Service AvailableCall Girls Madurai Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Madurai Just Call 9630942363 Top Class Call Girl Service Available
 
Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...
Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...
Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...
 
Most Beautiful Call Girl in Bangalore Contact on Whatsapp
Most Beautiful Call Girl in Bangalore Contact on WhatsappMost Beautiful Call Girl in Bangalore Contact on Whatsapp
Most Beautiful Call Girl in Bangalore Contact on Whatsapp
 
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...
 
Top Rated Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
Top Rated  Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...Top Rated  Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
Top Rated Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
 
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
 
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
 
(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...
(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...
(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...
 
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service AvailableCall Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
 
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service Available
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service AvailableCall Girls Jaipur Just Call 9521753030 Top Class Call Girl Service Available
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service Available
 
Independent Call Girls In Jaipur { 8445551418 } ✔ ANIKA MEHTA ✔ Get High Prof...
Independent Call Girls In Jaipur { 8445551418 } ✔ ANIKA MEHTA ✔ Get High Prof...Independent Call Girls In Jaipur { 8445551418 } ✔ ANIKA MEHTA ✔ Get High Prof...
Independent Call Girls In Jaipur { 8445551418 } ✔ ANIKA MEHTA ✔ Get High Prof...
 
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
 
Call Girls Hyderabad Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Hyderabad Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Hyderabad Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Hyderabad Just Call 8250077686 Top Class Call Girl Service Available
 
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
 
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
 
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
 
Call Girls Hosur Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Hosur Just Call 9630942363 Top Class Call Girl Service AvailableCall Girls Hosur Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Hosur Just Call 9630942363 Top Class Call Girl Service Available
 

Service Marketing