Golden Gekko has developed over 140 mobile applications in the last 12 months. They have identified several barriers that prevent quick distribution of apps to mass markets, including high costs and lack of technical skills. Their solution is Tino Mobile App Studio, a web tool that allows users to create cross-platform apps with no programming within a few hours for £500 or £30 per app through a subscription. Tino aims to lower the barriers and allow brands to easily test, create, and distribute apps.

1. Golden Gekko Reducing the barriers - ‘How to build apps quickly and cheaply’

3. Executed mobile marketing campaigns across over 30 countries during the past 4 years

4. Reached over 30 million mobile users worldwide in 2009 with campaigns and services

6. The Barriers The utopia is reaching mass market by developing cross platform

7. The Barriers Too expensive or ROI not clearly defined for brands to accept the high expenditure

8. The Barriers Resource and infrastructure are external yet client wants control

9. The Barriers Managing expectation – enabling client control, removing the middle man who doesn’t understand your customer like you do!

10. The Barriers Your Product? Confusion on how to seed, market and distribute apps – too many apps too many stores

11. Our solution An easy to use web tool No programming or advanced technical skill to create an app Cross platform – Java, Blackberry with Android and iPhone

13. Embedded video, sound, images (including animated gif)

14. Hyper-linking all images

15. Questionnaire and forms

16. Send to a friend

17. In app updates

18. Unlimited editing of text and images

20. Updated device list

23. Summary The barriers are coming down and we can help overcome Bespoke still remains and will not be replaced BUT we need to allow for brands to test and understand the investment before they commit. Golden Gekko has the solution – Tino Mobile app studio Try it! Free demo access for 30 days.

24. Contact Caroline van den Bergh | Head of Products Mobile +44 7824881119| caroline.vandenbergh@goldengekko.com