The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle East

.me
The most awesome collection
of various research bits for
the aspiring Digital Marketer
in The Middle East
Last Updated: August 2013
.meMohit Jain
www.digitalks.me
Twitter: @mohitdxb
COMPILED BY:

.me
Trying to build your next winning “Digital Marketing”
strategy for yourself, your brand or your client
requires understanding the complete market
landscape through research that requires a lot of time
& efforts.
To help you get started, we’ve collected most
important bits of research done within Middle East
region by various research organizations around
various Digital Channels and compiled together in this
presentation so you can get straight to the point
rather than searching for it.

.me
What’s Inside
• Population in Middle East
• Internet Penetration & Usage
• Social Media Penetration & Usage
• Mobile Penetration & Usage
• Digital Advertising Trends
• eCommerce in Middle East
• Popular Infographics

.me
Population in various Middle East Countries
International Monetary
Fund
World Economic Outlook
Database, April 2013
http://bit.ly/18zh3dp
0 10 20 30 40 50 60 70 80 90
Djibouti
Bahrain
Qatar
Oman
Mauritania
Kuwait
Lebanon
United Arab Emirates
Libya
Jordan
Tunisia
Yemen
Saudi Arabia
Morocco
Afghanistan
Sudan
Iraq
Algeria
Iran
Egypt
Population in Millions

.me
(2011 to 2018 estimated, in millions)
International Monetary
Fund
World Economic Outlook
Database, April 2013
http://bit.ly/18zh3dp
Country 2011 2012 2013 2014 2015 2016 2017 2018
Afghanistan 31.084 32.017 32.977 33.967 34.986 36.035 37.116 38.230
Algeria 35.954 36.494 37.041 37.597 38.161 38.733 39.314 39.904
Bahrain 1.129 1.151 1.174 1.198 1.222 1.246 1.271 1.296
Djibouti 0.865 0.889 0.914 0.939 0.966 0.993 1.020 1.049
Egypt 80.400 82.500 84.150 85.833 87.550 89.301 91.533 93.821
Iran 75.150 76.117 77.097 78.089 79.093 80.111 81.142 82.186
Iraq 32.665 33.703 34.776 35.871 36.977 38.090 39.212 40.348
Jordan 6.253 6.397 6.544 6.694 6.848 7.005 7.166 7.331
Kuwait 3.682 3.785 3.890 3.999 4.110 4.225 4.342 4.463
Lebanon 3.958 4.010 4.062 4.115 4.168 4.222 4.277 4.333
Libya 6.295 6.411 6.529 6.649 6.771 6.895 7.022 7.151
Mauritania 3.543 3.628 3.715 3.804 3.896 3.989 4.085 4.183
Morocco 32.187 32.522 32.853 33.179 33.503 33.827 34.150 34.473
Oman 2.993 3.088 3.186 3.288 3.394 3.495 3.599 3.708
Qatar 1.768 1.839 1.912 1.989 2.068 2.151 2.237 2.327
Saudi Arabia 28.370 28.994 29.632 30.254 30.859 31.477 32.106 32.748
Sudan 32.661 33.510 34.382 35.276 36.193 37.134 38.099 39.090
Tunisia 10.674 10.778 10.918 11.060 11.203 11.349 11.496 11.646
United Arab
Emirates
5.375 5.536 5.702 5.873 6.049 6.218 6.393 6.572
Yemen 25.130 25.884 26.660 27.460 28.284 29.132 29.977 30.816

.me
The World Bank
Countries and Economies
Data
http://bit.ly/15uwJ6M
1
2
3
3
4
6
6
9
11
24
28
33
33
37
38
76
81
0 20 40 60 80 100
Bahrain
Qatar
Kuwait
Oman
Lebanon
Libya
Jordan
United Arab Emirates
Tunisia
Yemen
Saudi Arabia
Morocco
Iraq
Sudan
Algeria
Iran
Egypt
Population in Millions

.me
INTERNET PENETRATION & USAGE

.me
MENA Internet Penetration
Ipsos ArabNet
Presentation Beirut 2013
Slide 9
http://slidesha.re/14lsEvz

.me
MENA Internet Population Vs. Internet Penetration
Ipsos ArabNet
Slide 9
http://slidesha.re/14lsEvz

.me
Internet Users Middle East & Africa, Dec 2012
eMarketer
Release Date
Feb 2013
http://bit.ly/17k1DIJ

.me
Internet penetration rate in the Middle East compared to
the global internet penetration rate from 2009 to 2012
eMarketer
Release Date
June 2012
http://bit.ly/1fuTaYb

.me
Internet penetration rate in the Middle East compared to
the global internet penetration rate from 2009 to 2012
Internet World Stats
Release Date
June 2012
http://bit.ly/18y3awb

.me
Internet Users in MENA by Access Location
eMarketer
Release Date
Oct 2012
http://bit.ly/17k55TM

.me
How Arabs Access the Internet
Dubai School of Govt.
Release Date
April 2013
http://bit.ly/19cUi1a

.me
How much time Arabs spent every day on Internet?
Release Date
April 2013

.me
When Arabs spent time online?
Release Date
April 2013

.me
SOCIAL MEDIA PENETRATION &
USAGE

.me
Leading social networks worldwide as of July
2013, ranked by number of registered users
Various Sources
Release Date
June 2013
http://bit.ly/17zMPYR

.me
Number of social network users in the
Middle East and Africa from 2011 to 2017
eMarketer
Release Date
June 2013
http://bit.ly/1fuTaYb

.me
Penetration of Social Networks
Ipsos ArabNet
Slide 13
http://bitly.com/14lsEvz

.me
Social Network Users and Penetration in
Middle East & Africa, 2010-2014
eMarketer
Release Date
Aug 2012
http://bit.ly/15thCKS

.me
Penetration of Social Media Sites in Select Arab
Countries - March 2013 (% of population)
Release Date
June 2013
http://bit.ly/15QIodA

.me
Facebook in Arab World: A Snapshot
Release Date
June 2013
http://bit.ly/1e83XcU
• The total number of Facebook users in the Arab world as of end of May 2013 is
54,552,875 up from 45,194,452 in June 2012.
• By May 2013 the country average for Facebook penetration in the Arab region was over
19% up from 12% in June 2012
• The percentage of female users has remained static (at 33.4% in May 2013), having
fluctuated slightly between 33.4% and 34% in the past two years. This is still significantly
lower than the global average of roughly 50%
• The percentage of youth users has decreased slightly due to slow and steady uptake
amongst users aged 30 and above. As of May 2013 the percentage of users below the
age of 30 was 68%.
• The UAE continues to have the highest Facebook penetration rate in the region with
Jordan, Lebanon, Qatar and Tunisia trailing behind.
• Egypt continues to constitute more than one quarter of all Facebook users in the region
and has had the highest number of new Facebook users since January 2013 with an
increase of over 1.5 million users.

.me
Facebook User Growth - Middle East & World
eMarketer
Release Date
April 2013
http://bit.ly/15QICBn

.me
Facebook Users and Penetration in
Middle East & Africa, 2010-2014
eMarketer
Release Date
Aug 2012
http://bit.ly/15thCKS

.me
Number of Facebook Users in the Arab
Region between June 2010 and May 2013
Release Date
June 2013
http://bit.ly/17k7w8M

.me
Facebook User Penetration in the Arab Region
(May 2013)
Release Date
June 2013

.me
Number of Facebook Users and Percentage of
Users in the Arab Region (May 2013)
Release Date
June 2013

.me
Breakdown of Facebook Users by Age
in the Arab States
Release Date
June 2013

.me
Breakdown of Facebook Users by
Gender in the Arab States
Release Date
June 2013

.me
Language Interface Preference for Facebook
Users (2013) % of total FB users
Release Date
June 2013

.me
Twitter in Arab World: A Snapshot
Release Date
June 2013
http://bit.ly/18m9isl
• Total number of active Twitter users in the Arab world reached
3,766,160 users as of March 2013.
• The country with the highest number of active twitter users is Saudi
Arabia with 1.9 million users which accounts for over half of all
active twitter users in the Arab region.
• The estimated number of tweets produced by twitter users in the
Arab world in March 2013 was 335,792,000 tweets or 10,832,000
tweets per day.
• Saudi Arabia alone, produced almost half (47%) of all tweets in the
Arab world, while Egypt produced 12% and the UAE produced
11%.

.me
Active Twitter Users in the Arab Region
(March 2013)
Release Date
June 2013

.me
No. of Tweets in the Arab region
(March 2013)
Release Date
June 2013

.me
Breakdown of Tweets in the Arab Region
(during March 2013)
Release Date
June 2013

.me
Percentage of Tweets in the Arab Region by
Language (March 2012 and March 2013)
Release Date
June 2013

.me
Active Twitter Penetration in Middle East
Q4-2012
eMarketer
Release Date
Feb 2013
http://bit.ly/1a1n5Xj

.me
Share of Tweets in Middle East by Country
March 2012
eMarketer
Release Date
July 2012
http://bit.ly/1a1n5Xj

.me
YouTube Users in Total Internet Population, 2012
Booz & Company
Page 10
http://bit.ly/1a1ndGl

.me
LinkedIn in Arab World: A Snapshot
Release Date
June 2013
http://bitly.com/15QIodA
• The total number of LinkedIn users in the Arab world stand at 4,716,515 as of May
2013. This is up from 4,294,484 in June 2012.
• As of May 2013, the average LinkedIn penetration amongst Arab countries was
about 6% up from 2% in June 2012.
• As with Facebook, the ratio of female to male LinkedIn users in the Arab world is
well below the global average. As of May 2013 female LinkedIn users constitute
about 26% of LinkedIn users. This is down from 28% in June 2012.
• Users below the age of 35 still constitute the majority of LinkedIn users in the
region. As of May 2013 60% of LinkedIn users were between the ages of 18-35.
• Oman has shown a significant shift in its age demographics since last year with
69% of users now above the age of 35 up from only 11% in June 2012.

.me
LinkedIn penetration in selected Middle Eastern
and North African countries as of June 2012
Econsultancy
June 2012
http://bit.ly/1aeyIxU

.me
Number of LinkedIn Users in the Arab
Region (Jan - May 2013)
Release Date
June 2013

.me
LinkedIn Penetration - May 2013 (% of population)
Release Date
June 2013

.me
Demographic Breakdown of LinkedIn Users in
Select Arab Countries (May 2013)
Release Date
June 2013

.me
MOBILE PENETRATION & USAGE

.me
Smartphone Penetration – KSA Vs. UAE
Think Insights from
Google
Last Updated: Feb 2013
http://bit.ly/17vfnoi

.me
Feature phone shipments in the Middle
East and Africa from 2008 to 2020
Jefferies & Company
Release Date
Sep 2011
http://bit.ly/17FuBZB

.me
Number of mobile connections in Middle
East from 2007 to 2015
Latin American Mobile
Observatory 2011, page 5
http://bit.ly/1czrQsk

.me
Number of mobile broadband connections in
Middle East from 2005 to 2015
Latin American Mobile
Observatory 2011, page 22
http://bit.ly/1czrQsk

.me
4G mobile device shipments in Middle
Jefferies & Company
Release Date
Sep 2011
http://bit.ly/14lwYuK

.me
Number of 3G mobile subscribers in the
Middle East and Africa from 2008 to 2020
Jefferies & Company
Release Date
Sep 2011
http://bit.ly/18maMmB

.me
Number of mobile subscribers in the Middle
Jefferies & Company
Release Date
Sep 2011
http://bit.ly/19cWQfz

.me
Mobile wireless penetration in the Middle
Jefferies & Company
Release Date
Sep 2011

.me
Distribution of cell phone shipments in the Middle
East and Africa from 2008 to 2020, by device type
Jefferies & Company
Release Date
Sep 2011

.me
Number of High-Speed Mobile Broadband
Subscribers in Middle East
PWC - Touching lives
through mobile
health, page 8
Release Date
Feb 2012
http://bit.ly/1dAZdOk
In millions

.me
Most Popular Handsets in UAE – All
Networks
TRA Q2-2013 Report
Release Date
Aug 2013
http://bit.ly/1dAZj8J

.me
DIGITAL ADVERTISING TRENDS

.me
Daily Time Spent on Media in
MENA, July 2012
eMarketer
Release Date
Oct 2012
http://bitly.com/17k55TM

.me
Monthly Reach of Content in various Categories
Ipsos ArabNet Presentation
Dubai 2013
Slide 20
http://slidesha.re/173HYQL

.me
Time Spent on Internet and Other
Channels
Understanding the Arab
Digital Generation
Booz & Company
Page 11
http://bitly.com/1a1ndGl

.me
Number of Access Devices Used by Arab Digital
Generation
Digital Generation
Booz & Company
Page 13

.me
How & Where Arabs Access the Internet
Digital Generation
Booz & Company
Page 15

.me
Market share of .ae registrars in the
UAE
TRA
Release Date
Aug 2013
http://bit.ly/1aeAcIt

.me
B2C Ecommerce Sales in Middle East &
Africa 2010-2016
http://bit.ly/18mc3Kn

.me
B2C eCommerce Sales Growth
http://bit.ly/1e886ha

.me
Reasons to Avoid Online Purchases by Arabs
Digital Generation
Booz & Company
Page 27

.me
Products Bought Online by Arabs in Last 12
Months
Digital Generation
Booz & Company
Page 29

.me
How well are companies in the Middle
East using social media?
Bayt.com
For full report, visit:
http://bit.ly/15tlbkg

.me
Twitter: Active users in Arab countries
Arab Social Media Report
http://bit.ly/1dIHqG5

.me
Twitter: Active users in Arab countries
Global Web Index
http://bit.ly/1dIHIwo

.me
Mobile Content Consumption in MENA
Glimpse of Mobile
Content
Consumption in
MENA partnership
with Effective
Measure
http://bit.ly/17kfFtM

.me
How the Arab Digital Generation Uses Technology
Booz & Company
http://bit.ly/15tlTxK

.me
Internet Usage in the Middle East
Go-Gulf.com
http://bit.ly/1e89yQo

.me
Middle East Internet Habits
MintTwist
http://bit.ly/15tm0cC

.me
Go-Gulf.com
http://bit.ly/14e9Rr5

.me
Go-Gulf.com
http://bit.ly/17zRZ79

.me
Facebook in the Middle East and North Africa at the
end of 2012
Social Bakers
http://bit.ly/1e89RuG

.me
Twitter: The Fastest Growing Social Platform, Q4 2012
Global Web Index
http://bit.ly/1dIICZQ

.me
The State of Social Media in Saudi Arabia 2012
The Social Clinic
http://bit.ly/173JL8j

.me
A Glimpse of Mobile Usage in UAE
Mobile usage in UAE
researched by Google
http://bit.ly/14lzIbq

.me
A Glimpse of Mobile Usage in KSA
Mobile usage in KSA
http://bit.ly/1a1r1aM

.me
A Glimpse of Mobile Usage in Egypt
Mobile usage in Egypt
http://bit.ly/1dB1Y2c

.me
Comments?
mohit@digitalks.me
Twitter: @mohitdxb
LinkedIn: mohitdxb
Google+
DigiTalks.me is a blog started by
Mohit Jain to share his passion &
knowledge about Digital
Marketing with like-minded folks
in Middle East & across The
World.
DigiTalks.me covers topics such
as latest Digital campaigns by
leading brands in the
region, Social Media, E-
commerce & Digital
Analytics, Tools, Tips &
Tricks, How to Information and
more.
If you would like to contribute to this presentation, then please drop a note.

The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle East

Recommandé

Recommandé

Contenu connexe

Similaire à The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle East

Similaire à The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle East (20)

Dernier

Dernier (20)

The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle East

Notes de l'éditeur