general presentation of Mobilemonday concept; Trends to watch out for; droidcon.be of 2/4

6. Faces

10. Get involved! www.mobilemonday.be

12. Top Smartphone Platforms 3 Month Average Ending Jan. 2010 (Source: comScore MobiLens ) 0.4% 1.8% 3.7% 2.2% 3.0% 2.0% Android 4.7% 5.2% 5.4% 6.8% 18.7% 8.3% RIM 11.4% 12.8% 20.0% 19.9% 10.7% 14.1% Microsoft 7.7% 6.5% 29.9% 15.3% 20.5% 14.5% Apple 75.7% 73.5% 40.7% 55.1% 46.9% 60.9% Symbian 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total Smartphone Subscribers IT ES FR DE UK EU5

13. Background : Mobile Benchmark Data for the European Market ( Source: comScore MobiLens) 32.0% 28.3% 15.2% 16.5% 22.9% 22.6% Smartphone 45.2% 53.3% 36.7% 38.3% 41.7% 42.4% 3G Device 10.4% 6.7% 9.0% 7.5% 13.7% 9.6% Accessed News 11.7% 9.5% 10.2% 6.5% 18.2% 11.3% Accessed Social Networking Site or Blog 20.7% 19.9% 21.7% 17.4% 30.8% 22.2% Mobile Browsing 20.4% 28.7% 19.9% 24.6% 21.4% 22.7% Listened to Music 37.0% 36.1% 23.6% 33.3% 37.6% 33.4% Used Application (including games) 79.5% 84.5% 81.7% 81.6% 90.3% 83.5% Sent an SMS/Text IT ES FR DE UK EU5 Reach (%) of Mobile Subscribers

14. Do not be biased by smartphones: mobile internet means more.

15. Screen agers will want to access their content with any device

16. Think about LOCATION awareness in your application.

17. Enjoy! www.mobilemonday.be