3. HOW DOES IT DIFFER WITH
SOCIOLOGY?
The scientific study of how a person‟s
thoughts, behavior and feelings are influenced
by real, imagined, or implied presence of
others is called Social Psychology
While Sociology, on the other hand is the
study and classification of human societies
4. THREE MAIN AREAS
SOCIAL COGNITION
SOCIAL INTERACTION
SOCIAL INFLUENCE
5. SOCIAL COGNITION
How we perceive our social worlds and how we
attend to, store, remember, and use information
about other people and the social world
7. ATTITUDE
A tendency to respond positively or
negatively toward a certain
idea, person, object, or situation
idea/ person/
object/
situation
Your
perception
Response
11. ATTITUDE CHANGE
Persuasion is the process by which one
person tries to change the
belief, opinion, position, or course of
action of another person through
argument, pleading or explanation
15. HOW DO WE REDUCE THE
DISCOMFORT?
1) Change the conflicting behavior
2) Change the conflicting cognition
3) Form new cognition
WHY???
16.
17. IMPRESSION FORMATION
PRIMACY EFFECT
persistent impression made toward a
person even though they may later have
a contradicting information regarding
their original impression
19. ATTRIBUTION
The process of explaining one‟s own
and others‟ behavior
ATTRIBUTION THEORY
Developed by Fritz Heider
Situational / External
Dispositional / Internal
20. ATTRIBUTION BIASES
Fundamental Attribution Error
Overestimation of internal characteristics and
underestimation of the influence of situation
Self-serving bias = situational attribution
Belief in a Just World = dispositional attribution
21. SOCIAL INFLUENCE
The process through which the real or
implied presence of others can directly or
indirectly influence the
thoughts, feelings, and behavior of an
individual
27. GROUP BEHAVIOR
GROUPTHINK is the kind of thinking that
occurs when people place more importance
on maintaining group cohesiveness than on
assessing the facts of the problem with which
group is concerned
28. GROUP POLARIZATION
Tendency for members involved in a group
discussion to take somewhat more extreme
positions than the initial inclination of other
members
Group tends to intensify opinions
29. SOCIAL FACILITATION
The positive influence of others on performance
Increased arousal in presence of others resulting
to increased performance
30. SOCIAL IMPAIRMENT
The negative influence of others on
performance
Increased arousal in presence of others
resulting to decreased performance
31. SOCIAL LOAFING
„loafers‟ tend not to do well as well when other
people are working on the same task, but can
do quite well when working on their own
33. SOCIAL INTERCTION
PREJUDICE
Negative attitude held by a person about the
members of a particular social group
In-groups and out-groups
“us” vs. “them”
DISCRIMINATION
Treating people differently because of prejudice
toward the social group to which they belong
34. REALISTIC CONFLICT
THEORY
Increasing prejudice and discrimination
between the in-group and the out-group when
those groups in conflict over a limited
resource, such as land and available jobs
Example:
“Illustrado” vs. “Indio”
38. SOCIAL IDENTITY THEORY
A theory in which the formation of a person‟s
identity within a particular social group is
explained by
SOCIAL CATEGORIZATION
SOCIAL IDENTITY
SOCIAL COMPARISON
39. SOCIAL INTERACTION
Aggression
• When one has
the intention to
hurt or destroy
another person
whether verbally
or physically
Altruism
• Helping
someone without
expectation of
reward and often
without fear of
own‟s safety
Attraction
• To have a desire
for a relationship
with someone
41. ALTRUISM
Bystander Effect
Refers to finding the likelihood of a bystander to
help someone in trouble decreases as the
number of bystander increases.
Diffusion of Responsibility
When a person fails to take responsibility for
either action or inaction because of the
presence of other people who are seen to
share the responsibility