My presentation for the 2013 AIM Conference, which includes content marketing examples for

1. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
SEO
for
Crea+ves
Monique
Pouget
Thunder
SEO
Tuesday,
April
30,
2013
DOWNLOAD
this presentation
bit.ly/CREATIVESEO

2. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
thunderseo.com/blog
@moniquethegeek
FIRST
OFF
–
Who
am
I?
gplus.to/moniquepouget
linkd.in/mpouget
Monique Pouget
Director of Content Marketing

3. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
“The internet has emerged as the
primary tool consumers use to
find their next apartments.”
David Cardwell
NMHC

4. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
“More than 70% of renters begin
their apartment search online,
and many firms now report more
than 50% of their leasing activity is
coming from online sources.”
David Cardwell
NMHC

5. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf

6. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
GOOGLE
ALGOS
–
Panda
and
Penguin
• Rolled out in 2011
• Panda targeted low-
quality sites with thin
and duplicate content
• Penguin decreased
rankings for sites violating
Google Quality Guidelines

7. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf

8. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
Our
Content
Should…
Build
Customer
Trust
EnCce
Social
Sharing
Generate
Business

9. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
Today,
We’re
Going
To
Talk
About
3
Types
Of
Content

10. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE
GENERATED
CONTENT

11. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE
CONTENT
–
Milestones
h,p://bozzuto25.com/

12. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE
CONTENT
–
Awards
h,p://www.camdenliving.com/careers/
h,p://www.bellpartnersinc.com/press-­‐release.asp?ID=49192

13. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE
CONTENT
–
Leadership
h,p://www.blogs.marrio,.com/
Borrow
strategies
from
related
industries!

14. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE
CONTENT
–
Values
h,p://woodpartners.com/going-­‐green

15. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE
CONTENT
–
Values
h,p://www.avalonbay.com/sustainability/AVB_2011CSRReport.pdf

16. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY
GENERATED
CONTENT
2

17. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY
CONTENT
–
Neighborhood
h,p://livethewellington.com/blog/
h,p://www.youtube.com/watch?v=aFj4M8PdUWY

18. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY
CONTENT
–
Events
h,p://storify.com/RhodeIslandRow/rhode-­‐island-­‐row-­‐grand-­‐opening

19. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY
CONTENT
–
Partnerships
h,p://thedogsoYeer.wordpress.com/2013/04/03/the-­‐local-­‐tap-­‐guest-­‐post-­‐ernest-­‐sco,-­‐tap-­‐room-­‐live-­‐work-­‐play-­‐wilmington

20. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT
GENERATED
CONTENT
3

21. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT
CONTENT
–
Pinterest
PromoCon
h,p://blog.bozzuto.com/bozzuto-­‐living/what-­‐brings-­‐you-­‐home-­‐tell-­‐us-­‐for-­‐a-­‐chance-­‐to-­‐win-­‐250/

22. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT
CONTENT
–
Instagram
h,p://www.luxurydaily.com/the-­‐plaza-­‐boosts-­‐foot-­‐traffic-­‐with-­‐the-­‐great-­‐gatsby-­‐instagram-­‐contest/

23. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT
CONTENT
–
Facebook
h,p://www.facebook.com/WoodPartners

24. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
bit.ly/CREATIVESEO
DOWNLOAD
this presentation
MONIQUE POUGET
Director of Content Marketing
Q
&
A
thunderseo.com/blog
@moniquethegeek
monique@thunderseo.com