1) The document discusses four common questions about introducing and adopting collaboration tools and social software in organizations: how to get IT and communications on board, how to get the most value from social media, how a collaboration tool is not being used after being expensive to implement, and how to introduce a large platform like SharePoint. 2) It provides strategies for adopting new technologies through due process rather than force, including showing how they improve current work, understanding user priorities, and building credibility over time with case studies. 3) When collaboration tools are not being used, it recommends taking an ethnographic approach to understand user needs and workflows to better implement the tool.

1. Let’s have a talk about collaboration Michael Sampson The Michael Sampson Company

2. Four Themes

3. “ How do I get my IT and corporate communications groups using and supporting social software?” 1

4. “ How do I get the best out of the new social media?” 2

5. “ What do I do when our new expensive collaboration tool is not being used?” 3

6. “ How do I introduce a tool like SharePoint into a large organisation?” 4

7. “ How do I get my IT and corporate communications groups using and supporting social software?” 1

9. Revoluntary Change

10. Massive Social Upheaval blogging

11. Bloodshed

13. Or Due Process

18. Due Process Strategy Capability Possibility Applicability Changeability

22. “ How do I get the best out of the new social media?” 2

23. Apply it to pressing business problems

24. Meet Wallem Enterprises

25. The perception of doing something new attracts some people

26. … and greatly repels others.

27. People need a base level of comfort with the new technology, so as not to look like an idiot.

28. “ What do I do when our new expensive collaboration tool is not being used?” 3

30. Let’s look at an example …

31. Where will we hold our next user conference? 1

32. What should we call our next product? 2

33. What international market should we enter next? 3

40. The solution requires becoming an ethnographer

41. Who is not using it? (who is supposed to?)

42. What are they supposed to be doing? (what’s the vision of practice?)

43. Why are they not doing it? (did you tell what to do?)

44. Who gets the benefit? (can they see it for themselves?)

45. Is the work still getting done? (does it matter if the new system isn’t being used?)

46. Can the group envision the change? (group change requires re-negotiation of social interstructure)

47. “ How do I introduce a tool like SharePoint into a large organisation?” 4

48. You buy my paper and do exactly what I tell you!

49. The “throw-it-over-the-fence” strategy

51. The “get-over-the-fence” strategy

53. SharePoint for Business Framework Develop a Vision on the Business Reasons for Deploying SharePoint 1 Get the Technical Implementation Right 2 Lead People to Develop Competence in the Various Tools 3 Develop Shared Agreements on SharePoint Practices 4 Avoid the Pitfalls of Earlier Collaboration Technologies 5 Cultivate the Practices of Collaboration 6

54. The real challenge with KM … Am I modeling knowledge sharing with others?

55. The real challenge with collaboration … Am I being a collaborative individual?

56. Let’s have a talk …