Making environmental responsibility the growth strategy. See how GE's focus on problem solving (and the environmental in particular) influences its brands, culture, operations and marketing.

1. GE’s Quadric
www.quadric.dk
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5. GE saw the opportunity to use the environment
to drive strategic differentiation
Active Environmental Positioning
Unclear Clear
Operational Operational
Evidence Evidence
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Passive Environmental Positioning
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8. GE’s Quadric
GE Advanced Materials GE Equipment Services
GE Commercial Finance GE Healthcare
GE Consumer Finance GE Infrastructure
GE Consumer & Industrial GE Insurance Solutions
GE Energy GE Transportation
“GE people worldwide are
dedicated to turning
imaginative ideas into
Problem
leading products and
services that help solve solving
some of the world's
toughest problems.”
Eco R&D Investment Eco Revenue
Billion $ Billion $
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2 25
20
1.5
15
1
10
0.5 5
0 0
2010
2005 2004 2006 2010
2007

9. GE’s problem solving drove solid growth,
“Ecomagination” is accelerating it
GE Profit (’97 – ’06)
25
20
Billions $
15
10
5
0
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1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
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10. www.quadric.dk
Copyright © Quadric® 2009