Web design course book

Certificate course in Web Authoring

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Beam Consultancy Services

Web Designing Course

Developed by
www.designersiva.blogspot.in

Training Division
Beam Consultancy Services (BCS)
5/94, Mela Anuppanadi
Madurai – 625009
Tamil Nadu - India
Ph: +91 452 3241325
Fax: 0452-2697019
9994095525, 9894688010
beamconsultancy@gmail.com
www.beamconsultancy.blogspot.com

Training Division, Beam Consultancy Services (BCS)



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:: Course Outline

Sl.No

Title

Page No

1. Topics
Unit I – Introductions
Chapter
Chapter
Chapter
Chapter

1.
2.
3.
4.

-

Introduction
Introduction
Introduction
Introduction

to
to
to
to

Computer
Software
Internet
Design

6
10
17
19

Unit II – Web Design
Chapter
Chapter
Chapter
Chapter

1.
2.
3.
4.

–
–
–
–

Adobe Photoshop
Adobe Image Ready
Macromedia Dreamweaver
File Transfer Protocol (Flash FXP)

22
27
28

Unit III – SEO & SEM
Chapter 1. – Search Engine Optimization (SEO)

29

Lesson 1 – Links Building.
Lesson 2 - Directory Submission
Lesson 3 - Data Collection
Chapter 1. – Search Engine Marketing (SEM)

34

Lesson 1 – PPC
Lesson 2 - email Marketing
Chapter 1. – Content Management

37

Unit IV – Web Hosting

39

Unit V – Tools & Utilities, Problems & Solutions

40

2. Exercise

44



3. Practical Classes

Section 1 – Designing Lab
Lab
Lab
Lab
Lab
Lab
Lab

1
2
3
4
5
6

– Website Designing
– Slicing & HTML Conversion
- Animations
- Graphics Designing
- Photoshop & Dreamweaver Effects
– Website Upload & Cpanel Operation

Section 2 – SEO Lab
Lab 1 - Links Building
Lab 2 - Directory Submission
Lab 3 – Data Collection
4. Project


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1. Topics
Unit I – Introductions
Chapter 1. - Introduction to Computer.

Definition
Computer is an electronic machine which automatically performs the logical
operations for the given input data and provides the output.
Types
1. Desktop Computer
2. Laptop
3. Palmtop Computer
A computer system is made up of five fundamental units. Keyboard, mouse,
joystick are input devices and printer, monitor, plotter, Touch screen,
Speaker are output devices. The CPU consists of motherboard, Random
access memory (RAM), Switch mode power supply (SMPS), Hard Disk Drive
(HDD), Floppy Disk Drive (FDD) and CD Writer.
Printer Types
1.
2.
3.
4.

Dot matrix printer – used in continuous paper printing
Inkjet Printer
Laser printer
Thermal Printer

Scanner Types
1. Document Scanner
2. Barcode Scanner
3. MICR Scanner
Monitor types
1. CRT monitor
2. LCD Monitor
3. Plasma Monitor
Advantages
1. Accuracy
2. Fast

3. Low cost
4. High memory capacity
5. Easy automation
6. Reduce work time
7. Repetivity
8. Portability
9. Versatility
10. Complex problems can be easily solved

Abbreviations

2D
3D

- Two Dimension
– Three Dimension

ASP
- Active Server Page
API
- Application Programming Interface
ADSL - Asymmetric Digital Subscriber Line
ADO – Activex Data Object
ASF
– Advanced Streaming Format
AVI
– Audio video interleave
ADF
– Advanced Data Format
AIFF – Audio interchange File Format
ASX
- ASF Streaming Redirector
BPO
BSP
BBS
BMP
BPS
BDC
CAD
CAM
CGI
CPC
CMS
CBT
CMX
CSS
CRM
COM

- Business Process Outsourcing
- Business Service Provider
– Bulletin board systems
– Bitmap
– Bits per second
– Backup Domain Controller
- Computer-Aided Design
– Computer Aided Manufacturing
- Common Gateway Interface
- Cost per click
- Content Management System
- Computer based training
- Corel Metafile Exchange
– Casecading style sheet
– Customer Relationship Management
– Common Object Model

DHTML - Dynamic Hypertext Markup Language
DEO - Data Entry Operator
DNS - Domain Name System

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DBA
DOM
DLL
DPI
DHCP

– Data base Administrator
– Document Object Model
- Dynamic Link Library
– Dots per inch
- Dynamic Host Configuration Protocol

EDI - Electronic Data Interchange
email - Electronic Mail
eCommerce - Electronic Commerce
eCard - Electronic Card
e-Book - Electronic Book
EFS
– Encrypting File Format
EAP
– Extensible authentication Protocol
FTP - File Transfer Protocol
GIF - Graphical Information Format
GB - Giga byte
GUI – Graphical User Interface
GDI – Graphical Device Interface
HTML - Hypertext Markup Language
HTTP -Hypertext Transport Protocol
IA - Information Architecture
IE - Internet Explorer
ISDN - Integrated Services Digital Network
IP - Internet protocol
IPSec - Internet protocol Security
ICANN - Internet Corporation for Assigned Names and Numbers
IIS – Internet Information Server
IRC – Internet Relay Chat
ISP – Internet Service Provider
IC - Integrated circuit
ICG – Interactive Computer Graphics
IDC – Internet Database Connector
IPP – Internet Printing Protocol
IUCI – Internet Users club of India
IAB - Internet Architecture Board
IMAP - Internet Message Access Protocol
JSP - Java Server Pages
JPEG – Joint pictures expert group
JDK – Java development kit
LAN - Local Area Network
LAMP – Lunix apache mysql & php


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MIDI – Musical Instruments interface
MIME – Multipurpose internet mail extensions
MPEG – Motion pictures expert group
MDS – Microsoft developer studio
NIC - Networked Information Center
OPML - Outline Processor Markup Language
OS – Operating System
OOP – Object Oriented Programming
OLE – Object Linking & embedding
ODBC – Open Database connectivity
OLTP – Online transaction Processing
OCR – Optical Character recognition
PDF - Portable Document Format
PHP - Hypertext Pre processor
POP - Post Office Protocol
PNG - Portable Network Graphics
Perl – Practical extracting & reporting Language
PPP – Point to point Protocol
PCB – Printed circuit board
PLV – Production level video
PDC – Primary domain controller
RSS - Really Simple Syndication
RTF – Rich text format
RTV – Real time video
RDBMS – Relational database management system
RAS – Remote access server
RIS – Remote Installation service
RGB - Red Green Blue
SEO - Search Engine optimization
SSL - Secure Socket Layer
SQL - Structured Query Language
SLIP – Serial line internet protocol
SGML - Standard Generalized Markup Language
SMIL - Synchronized Multimedia Integration Language
SOAP - Simple Object Access Protocol
SMTP - Simple Mail Transfer Protocol
SSI - Server Side Include
SVG - Scalable Vector Graphics
TCP - Terminal Control Protocol
TIFF – Tagged image file format
URL - Uniform Resource Locator

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UML - Unified Modeling Language
VB - Visual Basic
VRML - Virtual Reality Modeling Language
VAS – Value added service
W3C - World Wide Web Consortium
WAN - Wide Area Network
WWW - World Wide Web
WAS - Web sphere Application Server
WBT - Web based training
WAP - Wireless Application Protocol
WML - Wireless Markup Language
WSDL - Web Services Description Language
WYSIWYG - What You See Is What You Get
XML - eXtensible Markup Language
XSL - Extensible Stylesheet Language


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Chapter 2. - Introduction to Software

Types.
1. System Software
2. Application Software

File Formats
Raster
AIS (Adaptive Information System)
ATT (AT&T Group 4)
BMP (Windows/OS2 bitmaps)
GIF (CompuServe)
JPG (JPEG)
PNG (Portable Network Graphics)

Vector
CLT (CGM Metafile)
CGM (CGM Metafile)
GCA (IBM GOCA)
GEM (Gem Metafile)
Digital Camera Formats
FPX (FlashPix file)
KDC (Kodak Digital Camera)
Animation Formats
AVI (MS Audio Video Interleaved)
FLC (Autodesk Animator PRO)
CEL (Autodesk Animator PRO)
Animated GIF (CompuServe)
FLI (Autodesk Animator PRO)
MPG (MPEG-1, MPEG-2)
MOV (QuickTime)
3D Formats
3DS (3D STUDIO)
WRL (VRML virtual reality modelling language)


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CAD Formats
DWG (AutoCAD R12, 14)
DWF (Autodesk Drawing Web Format)
DXF (AutoCAD Drawing Exchange R12, 14)
IGS (IGES)
DGN (Intergraph Standard File Format)
TCW (Turbo CAD for Windows Drawing)
FP3 (Floor Plan 3.0)
SAT (ACIS)

Metafile
AI (Adobe Illustrator)
CDR (CorelDraw 3-7)
CLP (Windows Clipboard)
CMX (Corel Metafile Exchange)
DRW (Micrografx Draw)

File Extensions
.adi - graphics (AutoCAD)
.avi - Audio Video Interleaved animation file (Video for Windows)
.bat - batch file (DOS)
.bch - batch process object file (dBase Application Generator)
.cbl - COBOL source code file
.clp - clip art graphics (Quattro Pro)
.cpp - C++ source code file
.doc - document text file
.exe - directly executable program (DOS)
.htx - Hypertext file
.ico - icon (Windows 3.x)
.lcl - FTP Software PC/TCP
.mak - project file (Visual Basic)
.mov - movie (AutoCAD AutoFlix)
.qpr - print queue device driver (OS/2)
.qpx - compiled query program (FoxPro)
.qrt - QRT ray tracing graphics
.qry - query (dBase IV)
.qt - QuickTime movie (animation)
.sys - system file - device driver or hardware configuration info (DOS)
.usr - user database file (ProComm Plus - Turbo C++ tour)
.vbx - Visual Basic eXtension (Visual Basic)
.vue - animation (3D Studio)



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Software Features

ADOBE PHOTOSHOP
Salient Features
•
•
•
•
•
•

Paint a likeness of a physical object.
Mixing and Manipulating of colors.
Blend 2 Images.
create Patterns and Designs
manipulate images
Retouch, Manipulate and Enhance designs & patterns.

Applications
•

•

It has been used to edit and create Images as diverse as Cosmetic
ads, New Photos, Motion picture footage, Animation cells & Fine Art
work.
Web page designing.

MICROSOFT FRONTPAGE
Salient Features
•
•

•

FrontPage consists of FrontPage Explorer and the FrontPage Editor,
which you can use to create, edit and manage your website.
FrontPage includes many features that make Website creation easy for
any user, including a gallery of professionally designed graphical
themes, wizards, templates and active page elements for creating
pages and web sites without Programming.
You use the FrontPage Explorer to publish your web site on your
computer, your organization’s intranet, or the World Wide Web.

Applications
•

Designing, Implementing, Developing, Administrating, and Updating
World Wide Web and Intranet sites.



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MACROMEDIA DREAMWEAVER
Salient Features
•
•
•
•
•

Powerful media for creating web-pages, without having the knowledge
of HTML or JavaScript.
Dream weaver’s timeline feature saves trouble of writing JavaScript
code to create DHTML Animations.
Behaviors in Dreamweaver make special impact on appearance of the
web-page.
Timelines in Dreamweaver create Animations by changing position,
size, visibility and stacking order of layers.
Dreamweaver supports shockwave movies, which are Macromedia
standard for interactive multimedia on the web.

Applications
•
•
•

World Class HTML Editing Tool for Designing and Developing Webpages.
Adding Shockwave Streaming Movies and DHTML Animations to make
your Website look more attractive.
Usage of Behaviors and Layers makes your Web-page editing faster
and more interactive.

MACROMEDIA FLASH
Salient Features
•
•
•
•
•

Less file size.
Multiple actions can be attached
Create and mask vector art
streaming and event sounds
Bandwidth Profiler. This feature takes care of the usual drawback of
multimedia file size, and brings the user to reality.

Applications
•
•

Flash is primarily an animation tool for the Web.
You can also create corporate presentations and 2D Animations.



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ActionScript
ActionScript, the scripting language of Macromedia Flash MX, allows you to
create a movie that behaves exactly as you want. Like other scripting
languages, ActionScript follows its own rules of syntax, reserves keywords,
provides operators, and allows you to use variables to store and retrieve
information. ActionScript includes built-in objects and functions and allows
you to create your own objects and functions. The ActionScript syntax and
style closely resemble that of JavaScript. Flash MX understands ActionScript
written in any previous version of Flash.

CORELDRAW
CorelDraw is Vector graphic software, allowing the user to produce World
Class Illustrations with 16.7 million colors.
Salient Features
•

•
•

With CorelDraw you can create Illustrations from scratch, enhance clip
art, use and embellish scanned photos, and send your finished work
out one of many ways.
A vector-based drawing Program with extensive text handling and
precision-drawing features..
Ideal tool for virtually any design project from logos and product
packaging to technical illustrations, advertisements, publishing and
Internet publishing.

Applications
•
•
•
•
•
•
•
•
•
•
•

Full-color Illustrations.
Complex drawings.
Logos.
Graphics for the World Wide Web.
Fancy headlines.
Photorealistic Images.
Surrealistic Images.
Animation sequences.
Libraries of clip art.
High-quality drawings from low-resolution originals.
Web page designing.



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ILLUSTRATOR
Illustrator is vector graphics creation software for print media and web,
allowing the user to produce World Class Illustrations with 16.7 million
colors.
Salient Features
•
•
•
•
•

Creative tools for Print Media.
Sophisticated Web Graphic Tools.
Special Effects to Images.
Versatile Transparency Capabilities
Dynamic Media Projects

Applications
•
•
•
•
•

Complex and High Quality Output.
Logos.
Libraries.
High Quality Illustrations.
Creating Banners, Posters, Handbills etc

Suitable scripting languages include:
•
•
•
•
•
•
•

ASP
Cold Fusion
JSP
Perl
PHP
Python
Ruby

JAVASCRIPT / DHTML
Applications
•
•

It is used to write Program's that are executed by a web-browser
within the context of web page on server side.
It can be used to write web server Program to process the data.

Java applet advantages:
•
•

it is simple to make it work on Windows, Mac OS and Linux, i.e. to
make it cross platform
the same applet can work on "all" installed versions of Java at the
same time, rather than just the latest plug-in version only


•
•
•
•
•
•
•
•

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it can work without any security approval from the user - who doesn't
need to trust the software's author
it is supported by most web browsers
it will cache in most web browsers, so will be quick to load when
returning to a web page
it can have full access to the machine it is running on if the user
agrees
it can improve with use: after a first applet is run, the JVM is already
running and starts quickly, benefiting regular users of Java
it can run at a comparable (but generally slower) speed to other
compiled languages such as C++
it can be a real time application
it can move the work from the server to the client, making a web
solution more scalable with the number of users/clients

Disadvantages of applets
Java applet disadvantages:
•
•
•
•
•

it requires the Java plug-in, which isn't available by default on all web
browsers
it can't start up until the JVM is running, and this may have significant
startup time the first time it is used
if it is uncached, it must be downloaded (usually over the internet),
and this takes time
it is considered more difficult to build and design a good user interface
with applets than with HTML-based technologies
if untrusted, it has severely limited access to the user's system - in
particular having no direct access to the client's disc or clipboard

Creating software involves:
•
•
•
•
•
•
•
•
•

Requirements analysis
Specification
Software architecture
Coding
Compilation
Software testing
Documentation
Integration
Maintenance


CSS Limitations:
Selectors are unable to ascend
One block declaration cannot explicitly inherit from another
Vertical control limitations
Absence of expressions
Lack of orthogonality
Unexpected margin collapsing
Float containment
Lack of multiple backgrounds per element
Inability of children to override some properties set on a parent


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Chapter 3. - Introduction to Internet
History
1980
1984
1990
1996

First Internet service provider (ISP) companies were formed.
TCP/IP started
Introduction of the World Wide Web (WWW)
CSS

Merits of going online:
1.
2.
3.
4.
5.
6.
7.
8.

Global presence and expand your business.
Website work for you 24/7.
Increase your customers.
Increase name recognition and exposure.
Office & transportation cost savings.
Very inexpensive way to reach new markets.
Fast and easy way to sales & customer support.
More options for your eBusiness.

Some examples of useful Website & address
Job
Tamilnadu government
Cinema
Cargo
email
Designing /Events Management
Songs download
Food
Temple
Search Engine
Shoping online
Tamil site
Sports
Matrimonial
Travel
Tips
Womens
Animals
Graphics designs & Backgrounds
Bank
Contest
Medicine
Channel

- www.getinjob.com
– www.tn.gov.in
– www.galatta.com
– www.speedageexpress.com
– www.rediffmail.com
– www.beamconsultancy.com
– www.ragga.com
- www.sanjeevkapoor.com
- www.indiantemples.com
– www.google.com
- www.indbazaar.com
- www.aaraamthinai.com
- www.espn.go.com
- www.mukurtham.com
- www.travelmartindia.com
- www.tips4me.com
- www.ivillage.com
- www.animalweb.com
- www.graphicsbg.com
- www.sbi.co.in
- www.contests2win.com
- www.allayurveda.com
- www.historychannel.com



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Website open Process
1. The browser sends an HTTP request.
2. The server retrieves the requested file with the script.
3. The server executes the script or program which typically outputs an
HTML web page.
4. The server sends the HTML output to the client's browser.

Browsers

Different browsers can be distinguished from each other by the features they
support. Modern browsers and web pages tend to utilize many features and
techniques that did not exist in the early days of the web.
Features:
Standards support
•
•
•
•
•
•
•
•
•

HTTP and HTTPS
HTML, XML and XHTML
Graphics file formats including GIF, PNG, JPEG, and SVG
Cascading Style Sheets (CSS)
JavaScript (Dynamic HTML) and XML Http Request
Cookie
Digital certificates
Favicons
RSS, Atom

Fundamental features
•
•
•

Bookmark manager
Caching of web contents
Support of media types via plug-in such as Macromedia Flash and
QuickTime

Opera Browser Features
1.
2.
3.
4.
5.
6.
7.

Work in win, UNIX, Linux
Password managing & Spell checking
HTML access key
Tabbing navigation
Integrated search
Pop-up blocking
Spatial navigation

8. Text-to-speech
9. Voice control
10. Runs css, java script, RSS
11. Support ssl IRC, IDN
12. More Languages
13. Page zooming
14. Incremental finding
15. Search engine toolbar


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Chapter 4. - Introduction to Design

Design Types
1. Communication Design
a. Web Design
b. Graphic Design
I.
Print Design
II.
Multimedia Animation
2. Industrial Design
a. Technical Design
I.
Architecture
II.
Electronics Design
01.PCB Design
02.IC Design
III.
Mechanical Design
b. Environmental Design
I.
Interior Design
II.
Exterior Design
c. Costume
I.
II.
III.
IV.

Design
Textile Design
Apparel Design
Decoration Design
Fashion Design

Application Areas
1.
2.
3.
4.
5.
6.
7.

Newspaper Companies
Video centre
BPO companies
Sarees Manufacturing Units
Advertising agencies
Greetings & Invitation card Manufacturing companies
TV Companies

Website is a one type of advertisement which is working always and
accessible from any where in the world. There are millions of million websites
are available. They are used for various purposes.



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Shapes Model




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Unit II – Web Design

Web Design

Types of Websites
1. Simple HTML pages.
2. Graphic Header in homepage (index) only.
3. Different graphic headers in each page.
4. Flash Header in homepage (index) only.
5. Flash Header in homepage (index) only & flash navigation menu in all
pages of
website.
6. Different Flash Headers in each page of website.
7. Full Flash site.

Website parts:
A website design has 4 parts. They are Header, Menu Navigation, Body and
Footer. Header has the logo, companyorganization name and related
pictures. Menu has the links for 5 basic concepts like home, about us,
products, services, and contact us. Body part has content for website to view
customers and other visitors. The footer part has the copyrights, company
name and creator name. Website has done in work for all modes in monitor
screen resolution, that is
800x600 pixels
1024x768 pixels
Standard Sizes:
For

Width

Height

Website
Logo
Wallpaper

780
250
1024

600
250
768

Resolution
72
300
300

Mode
RGB
RGB
RGB

Frames
With frames, you can display more than one HTML document in the same
browser window. Each HTML document is called a frame, and each frame is
independent of the others.



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Types
1. Horizontal Frameset
2. Vertical Frameset

Disadvantages
•
•
•

The web developer must keep track of more HTML documents
It is difficult to print the entire page
some browsers don’t support frames

Website Model



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Website Checking
1. Check content spell, proper links & program functions.
2. Ensuring cross-platform browser compatibility between
Netscape and Internet Explorer.
3. Ensuring cross-platform functionality between a PC and Mac.
4. Check in different resolutions.

Graphics Design Types
Graphics Design
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Stationery - Business cards, letterhead, appointment cards, notepads
and even fridge magnets.
Brochures - Single page specification sheets to 30-page full color, die
cut, product brochures.
Advertisements - Yellow Page ads to billboards, we'll have your
competition shaking in their boots.
Post Cards - Promotional materials that make a statement and serve a
function.
Trade Show Booths - Roll up banners to full floor displays. Semi may
be required.
Signage - Vinyl window decals to signs with full lighting and water
features.
Package Design - CD covers to custom boxes.
Annual Reports - If your numbers are bad, we'll require funds up front.
Illustration - Cartoon icons to cool detailed product cutaway diagrams.
Advertisements
Brochures
Customer Satisfaction Surveys
Feature Sheets
General Website Content
Guidelines
Maintenance Documentation
Manuals
Marketing Campaigns
Technical Documentation
Training Manuals
User Guides and Documentation
Welcome Letters
Everything else!

Logo
1. Text based Logo
2. Shape based logo


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3. Cartoon based logo
4. 3D logo
Logo is one of the main means for creating a corporate image. A good,
eye-catching logo attracts more and more customers. It's the first
graphical representation of your brand and a good opportunity to place
something unique on your cattle... should you have any. A logo is
where your corporate identity starts. We all know that first impressions
are important and your logo will be the first thing on which you will be
judged. It's your first line of offense in your sales force, so take your
time and make sure it represents everything you are made of. With all
of the mediums available today, your logo needs to easily transfer to
stationary, signage, video, mugs, pens and even a tattoo.

Logo Model

emailer

Instead of sending bland ASCII text e-mails to your customers, HTML e-mail
campaigns help you get the most impact out of your electronic customer
communications. These allow you the power and flexibility of HTML, through
e-mail. E-mail campaigns help you get the most impact out of your electronic
customer communications. These allow you the power and flexibility of HTML,
through e-mail. Regular and consistent messages not only provide
information to your customers, but create repeat business.

Banners

Professional custom banner ads at a price that is unbeatable. You are
spending a lot of money in advertising. it is important that you receive the
best banner possible. Here at GW we designed thousands of banners, you
probably have seen many of our designs on the internet. The ad banner is an


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essential part of the site's promotion on the Internet. It is more likely to be
the first and often the only thing people see from your web presence. It is
the banner that is responsible for up to 90% of the traffic to you web site.
Sometimes banners must be more meaningful and clever from the sites
themselves. Would you believe that in some cases the ad banner is MORE
important than the web site itself? Some banners are so provocative that you
just can't help clicking on them and some you don't even notice on the page.
The banners we create are the first type. They are well designed, smart, and
aggressive, arouse curiosity.

Information Kiosk

An information kiosk is generally used all over the world to deliver
information with out requiring anybody to man it. It can give information on
the organization, products, and services and also act as a navigation guide at
trade shows, front offices and commercial establishments. Kiosks can be
used in virtually any environment:
1. Exhibitions - Data Capture/Entertainment
2. Reception Areas - Company Profile
3. Shops - Extended Product Catalogues
4. Public Places – Railway Station/Airport/Tourist Desk etc
Multimedia
We create electronic business card CD-ROMs about the size of a printed
business card. We will combine your existing brochures, business cards,
presentations and more into your own E-Card and link it to your web site.
GUI designs
Our GUI designs are user centric and task oriented. This ensures the flow
and speed of human response, allows ease of navigation through integrated
applications and ensures that application forms & reports effectively
communicate information to the user. This UI designs comes under the
section of software design like icons & buttons also.
360* Tours
Using QuickTime VR technology, Flash or Java, we can create photo-realistic
experiences simulating real or abstract 3D objects and places. Unlike other
virtual reality implementations, Online VR does not require special goggles or
gloves, and doesn't require a custom 3D plug-in to view the images in an
application or web browser. VR photography is currently one of the fastest
growing areas of the Internet. Many sites in the world use VR photography to
elevate their online presence.



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Product Walkthrough
Product Walkthrough will enable the clients to understand better the
function/process of a particular product. This will also act as product
demonstration tool and product manual. This tool will visually present various
processes and actions that will make the job of the operator easy and simple.
videography
Professional video editing, encoding and capture services. DVD, MPEG, CDROM, Windows Media, QuickTime and REAL streaming media. From DVD
menus to streaming your product video online.
Ad Films
Ad Films are the brand builders for any company. They create the attention
and market space the product or the service needs. They win the trust of the
buyers. They spread the fragrance of the product across the target audience.



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Tools in Software

Adobe Photoshop
Tools
Move tool, Rectangular marquee tool, Lasso tool, magic wand tool, Crop tool,
Slice tool, Brush tool, Healing brush tool, Clone stamp tool, History brush
tool, Eraser tool, paint bucket tool, Blur tool, Dodge tool, Text tool, Path
selection tool, Pen tool, shape tool, Eyedropper tool, hand tool, Zoom tool,
Blending Modes
Normal, Dissolve, Darken, Multiply, Color burn, Linear burn, Lighten, Screen,
Color dodge, linear dodge, Overlay, soft light, hard light, vivid light, Linear
light, pin light, Difference, Exclusion, Hue, Saturation, Color, Luminosity
Layer Styles (Blending Options)
Shadow, glow, Bevel & emboss, Satin, Gradient, Color overlay, Pattern,
Stroke
Filters
Artistic, Blur, Brush Strokes, Distort, Noise, Pixelatte, Render, Sharpen,
Sketch, Stylize, Texture, Video, Digimarc
Macromedia Dreamweaver
Macromedia Dreamweaver is used for HTML. It has own readymade effects
like, image rollover, form validation, menu navigation, Jump menu, POP up
menu, Templates, CSS and marquee animations.



Page: 32 of 53

Chapter 5. – File Transfer Protocol

FTP is used to transmit files from local computer to server domain.
FTP Softwares
Flash FXP
Cute FTP

FTP Commands
The following list mentions the most frequently used FTP commands. Most of
these commands are used by any FTP software; however, their name may
slightly change in the different applications.
•
•

•
•
•
•
•
•
•
•
•
•

ASCII: is the default type for most FTP softwares. Set the file type to
ASCII when transferring text files.
Binary: is the second file type in FTP. Set the file type to binary when
transferring non-text files like executable files, graphics, or application
software files.
Exit: terminates the FTP session with the remote server.
Get: retrieves the remote file and stores it on the local system.
Put: stores the local file on the remote system.
User name: identification of the user to the remote system.
Password: user's access code to the remote server.
Close: closes the connection with the remote server, but keeps you
within the FTP program.
Connect: enables you to connect to a remote server.
Change Directory:enables you to change directories.
Make Directory: enables you to create a new folder.
Cancel: cancels the current file transferring.



Page: 33 of 53

Unit III – Search Engine Optimization (SEO)

Chapter 1. – SEO

Search Engine Optimization(SEO)
SEO is the process for website that comes in a first page on the specific
search engine. The SEO services includes search engine optimization, search
engine marketing, links building (oneway links, reciprocal links, three way
links), content & image optimization, pay per click, pay per sale, pay per lead
affiliate programs(Banner or text Ads), email marketing, sms marketing, and
newsletter marketing. The website position, rank and popularity based on
some factors. They are age of website, age of content, backlinks, anchor
text, Metatags, Content orientation, Linking methods. The service of
subscribing to search engines consists in adding the website to the most
important international search engines (Google, AltaVista, Yahoo, AllTheWeb,
Voila, Google, Entireweb, Dmoz, ExactSeek, Quango!, Joe Ant,
CanlinkDirectory, Asian Net, Northern light, Peekaboo etc.) Your website will
be found when you look for one of the specified keywords.

Analysis

•
•
•

Competitor analysis
Link Validity & Reputation Analysis
Initial position analysis & Site Statistics report of existing site including
server stability, link checks, existing tags and content
One to two hours of consultation to understand your business
products, services, marketing channels and that of your competitors
Initial Ranking Report showing sites current performance
Monthly search engine ranking reports
All reports are provided online and kept for future reference

•
•
•
•
•
•
•
•
•

Keywords
Develop and prioritize your keywords and keyword phrases
Relevant Title Tag Information
Relevant META Keywords, Description Information
The use of H1 (heading) tags on page titles
Bold, Underline, Italics used to emphasize important keywords
The correct use of Footer links and text
Reaching w3 compliancy with web site code
Keyword Research

•
•
•
•



Page: 34 of 53

Optimization
•
•
•
•
•
•
•
•

Building of optimized pages
Optimization of Existing pages (HTML Optimization)
Re-optimization and tweaking to enhance positions
Optimization of the internal link structure
Optimization of Meta data
Number of web pages optimized agreed with client
Backups of All Optimized Pages
The correct use of ALT tags on images

•
•
•
•
•
•

Checking, Monitoring & Reporting
Technical check on the site to ensure search engine friendly
HTML Validation Reporting & Error Checking
Web Site Spell Checking
Browser Compatibility, OS, Various resolution, Compatibility Checking
Keyword Density Monitoring & Reporting
Load Time Monitoring & Reporting

•
•
•

•
•
•
•
•
•
•

•
•
•

File Creation
Creation & uploading of robots.txt file (if needed)
Creation of a Descriptive HTML site map, XML site map, RSS & ROR
Files
Link resource page & exchange page creation
Search Engines & Directories Submissions
Submission to Main Engines
Reciprocal Linking to Increase Link Popularity (30 links included)
Confirm - test your revised text for search engine "friendliness"
Express register your site using a secondary index to get your site on
MSN, HotBot, About and others
Manually custom register your site on 40 top search engines (custom
variations of tags to suit individual search engines)
Paid Inclusion Search Engine Submission: Teoma, Inktomi, FAST,
AltaVista
Bulk register your site on 300+ Search Engines (bulk registration is
not effective alone for the most popular search engines, which is why
we use three registration methodologies)
Provide advice on "best value" bidding for keywords - we can also bid
on over 50 search engines
Explain other strategies such as blogging
Monitor the search engines and make recommendations for three
months



Page: 35 of 53

Lesson 1 – Links Building.

Links Building
Links Building is nothing but a link has been added to other websites.
Types
1. Oneway Links
2. Twoway Links (Reciprocal Links)
3. Threeway Links
4. Paid Links
Oneway links is nothing but a link has been added to other site only. Twoway
link is give link between two websites in each other websites. Twoway link is
also called as reciprocal links. Threeway link is give a link through third party
website instead of the two websites. Paid links is buy a group of selected
links from a selling websites.
Links Building Procedures
•
•
•
•
•
•
•
•
•

•
•

Please read and follow this below rules for site submission correctly.
All submissions are free of charge.
Check to See if Your Site Is Already available.
Sites hosted on free web space are not encouraged.
Your site can be in whatever language, but your description must be in
English.
You must have the copyright or license for the material shown in your
submission site.
Do not submit mirror sites. Mirror sites are sites that contain identical
content, but have altogether different URLs.
Avoid repeating the site title, name, URL or category in the
description.
Do not submit URLs that contain only the same or similar content as
other sites you may have listed. Sites with overlapping and repetitive
content are not helpful to users. Multiple submissions of the same or
related sites may result in the exclusion and/or deletion of those and
all affiliated sites.
Do not disguise your submission and submit the same URL more than
once. Do not submit every page of your site (this is spamming).
Do not submit any site with an address that redirects to another
address.


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Page: 36 of 53

If you do not have a web site but would like one; we can design,
upload and maintain one for you including linking from the main sites.
You have to enter valid e-mail address. You will receive a verification
link to your e-mail to complete submission.
Incomplete forms will not be processed.
We will not include sites with illegal content. Examples of illegal
content include child pornography; libel; material that infringes any
intellectual property rights; and material that specifically advocates,
solicits or abets illegal activity (such as fraud or violence).
Do not submit sites "under construction." Wait until a site is complete
before submitting it. Sites that are incomplete, contain "Under
Construction" notices, or contain broken graphics or links will not be
accepted.
Describe your web site in the third person, write in complete sentences
using proper grammar, punctuation and correct spelling.
We do not make any guarantees that any site submitted manually or
via automated submissions programs will be received or accepted.

We have the right to make any changes in the title, description or keywords
of your site and to change its location - move it to another category or
subcategory. You site can be blocked or removed at any time from our
directory without a prior notification if it violates the above rules.



Page: 37 of 53

Lesson 2 - Directory Submission

Directory Submission
Directory submission is nothing but a link submit to a general directories. It
is a group of links.
Best directories
1.
2.
3.
4.
5.
6.
7.
8.

Dmoz
Yahoo
Look smart
Zeal
The WWW Virtual Library
Wow directory
Skaffe
Illumirate

Paid directories,
1)
2)
3)
4)
5)

http://bubl.ac.uk/link
http://www.bigbook.com
http://pub24.bravenet.com
http://www.ableseek.com
http://www.incrawler.com



Page: 38 of 53

Chapter 1. – Search Engine Marketing (SEM)

Lesson 1 – PPC
SEM is online marketing methods like email marketing, SMS marketing,
newsletter marketing and PPC. That means online sales through email
messages & picture messages.

o

Cost-per-click (CPC): You earn commissions with CPC
campaigns simply by providing a link that visitors to your web
site or readers of your newsletter click on and get redirected to
the campaign's landing page.

o

Cost-per-lead (CPA): With CPA campaigns, you earn
commissions based upon visitors to your website clicking on an
ad, arriving at the campaigns landing page and completing the
signup form. For you to receive credit for these visitors they
must complete the entire signup process and arrive at the
finishing thank-you page.

o

Cost-per-sale (CPS): CPS campaigns are very similar to CPA
campaigns, except that instead of simply signing up for
something, your visitor must complete a sale. These campaigns
pay you based on the total amount of completed sales.

Lesson 2 - email Marketing
Email marketing is prepare a email for a company and send that email to
customers. Newsletter marketing is design a newsletter and send to the
customers through bulk email sending softwares. Many companies do this as
a major service. Some other companies sell their registered emails to other
companies for this purpose. This method of marketing technology is now
quickly increase and get more valid results quickly.



Lesson 3 - Data Collection, Entry, Conversion & Processing

Data Collection
Examples of Data collections
Search Engines List
Directories List
All World countries pin codes
Softwares tips collections
Forum sites collection

Data Entry
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•

Data Entry.
Data Conversion.
Data Processing
Catalog processing
OCR.
Form filling.
General & Medical Insurance Claims Processing
Financial Processing
Payroll Processing
Lock Box Processing
Xml, Sgml, Html
Book conversion.
Word Processing.
Image Processing and Entry.
Indexing
Market Research forms entry
Warranty Registration
Survey Forms Processing
Airway Bill entries
Catalog entry
Account entries

Data Entry Services:
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•
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•

Volume Data Entry (Handwritten / Printed).
PDF Conversion.
Open-Ended Research Coding.
Scanning, OCR Cleanup.
Bulk Bill/Order Processing
Abstracting and Indexing.
Medical/Insurance Claims.

Page: 39 of 53

•
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•

Page: 40 of 53

E-books publishing.
Catalog Conversion
Data Extraction, Tabulation and Analysis.

Convert paper documents, microfilms or scanned images to full text
searchable PDF files.
The Process:
•
•
•
•
•
•

Prepare the document for Scanning
Scanning the document.
Capturing the images
Selecting images that should not be OCRd
Correction of suspects.
Printing & off line proof reading Assembly to PDF Books

The data security consists of the following elements
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•
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Business Continuity Planning- Disaster recovery & prevention
System Access Control
Operational system security
Physical and Environmental
Security Compliance
Personnel Security
Security Organization
Computer & Network Management
Asset Classification and Control
Security Policy

Media Input & output Formats
DAT cartridges
Optical Disk
Paper (files, bound volumes, reports)
Photographic slides and transparencies
Web page formats like HTML, XML
Online Data Entry Services
Here are some of the online data entry services that we can provide:
•
•
•
•
•

Data entry from product catalogs to web based systems
Data Entry from hard/soft copy to any database format
Insurance Claims Entry
Online data capture services
Online order entry and follow up


•

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Page: 41 of 53

Creation of new databases and updating to existing databases for
airlines, banks direct marketing services and different service
providers
Web based indexed document retrieval services, tools and support
Mailing lists
Data mining and warehousing
Data cleansing
Legal documents
Indexing of vouchers and documents
Online completion of surveys and responses of customers for various
companies
E-Book and E-magazine publications on the Internet
Hospital records, patient notes and accident reports
Bonded mail handling, cash, credit and check processing
online research of data mining and information retrieval

Data Conversion
•
•
•

•
•
•
•
•
•
•
•

Conversion of data across various databases on different platforms
Data Conversion via Input / Output for almost any media.
Data Conversion for databases, word processors, spreadsheets, and
many other standard and custom-made software packages as per
requirement
Convert Raw Data into MS Office.
Text to PDF and PDF to Word conversion
Data Compilation in PDF from Various Sources.
E- Book Conversion.
Conversion from Page maker, Quark Express to Adobe PDF Format .
Conversion from Word to HTML format
Conversion from Text to Word Perfect.
Conversion from Text to Word to HTML and Adobe Acrobat.

File Formats
Accounting Packages
Inventory, AR, AP, GL, AccPac, PO, Tab Costing, Real World, Mass 90, MS
Money, QuickBooks, Macola, Solomon, SAP, PeopleSoft ...
Auto Dealership Software
Autosoft. TRIAD
CAD (Computer Aided Design)
Autocad (all versions), Catia, Microstation.
Database Files
Access, Dataflex, DBase, FoxPro, Paradox DB2, Informix, MS SQL Server,
Oracle, Sybase, ASCII(comma delimited, tab delimited, and SDF)
KnowledgeMan.


Page: 42 of 53

Statistical Data
SAS, SPSS, Mathematica.
Desktop Publishing Files
Pagemaker, Framemaker, Quark Express, Illustrator, Photoshop.
E-Mail Files
Lotus, CC:Mail, MS Outlook, MS Exchange, Eudora, Netscape Messenger.
Freedom of Information Act Data Tapes
Data received under FOIA.
Health Benefits Data
HIPPA
Insurance Data
Various Insurance Formats.

Medical Software
Medical Practice Management Software, Hospital Administration, Medicare,
Medical Imaging Formats. HIPPA related, medical imaging formats (MRI,
DICOM ..)
Motor Vehicle Department Data
Motor vehicle registration tapes for all states.
PIM (Personal Information Manager) Software/Hardware
ACT, Outlook, Now Contact/Date, Sharp Wizard, Palm, Win CE, IPAQ.
Real Estate Tapes
Tax assessment, mortgage portfolios, Solomon mortgage tapes, 1098 Real
Estate returns.
Tax Roll Tapes
IRS payroll tapes, W-2, 1099, 1098 Real Estate Tax Returns.
Voter Registration Tapes
Voter registration rolls for all states.

CONTENT PROOFING/WRITING
Your message is important. A single misspelling or grammatical error can
easily derail the intended message. We put just as much thought into the
quality of the text as we do the delivery of the message.



Page: 43 of 53

Whether you need custom content to be written for company or if you need
thousands of pages to be proofread, we can provide the solution you need:
•
•
•
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•
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•

Advertisements
Brochures
Customer Satisfaction Surveys
Feature Sheets
General Website Content
Guidelines
Maintenance Documentation
Manuals
Marketing Campaigns
Technical Documentation
Training Manuals
User Guides and Documentation
Welcome Letters
Everything else!

Content management system (CMS)
1.
2.
3.
4.
5.
6.

Platform capabilities.
Web management features.
Vendor viability.
Platform consistency.
Collaboration.
Portal integration.

Unit IV – Web Hosting


Page: 44 of 53

Web Hosting
Web hosting is nothing but a file was uploaded to a bought space on server.
Types of hosting
Hosting services limited to the web :
•

•

•

•

•
•

Free web hosting service : is free, (sometimes) advertisementsupported web hosting, and is extremely limited when compared to
pay hosting.
Shared web hosting service : one's Web site is placed on the same
server as several hundred other sites. These are somewhat restricted
to what can be done.
Dedicated web hosting service : the user gets his or her own Web
server and gains full control over it (root access for
Linux/administrator access for Windows); however, the user does not
own the server.
Colocation web hosting service : similar to the dedicated web
hosting service, but the user owns the server; the hosting company
provides physical space that the server takes up and takes care about
the server. This is the most powerful and expensive type of the web
hosting service.
Reseller web hosting : allows clients to become web hosts
themselves.
Clustered hosting

Some specific web services:
•
•
•

File hosting service : hosts not web pages but files
Image hosting service
Blog hosting service

Windows 2003 Hosting Advantages :
•

•

•

•

Windows Server 2003 provides an IT infrastructure that delivers
fundamental value: improved reliability, better availability, and
increased scalability .
Providing an integrated Web server and streaming media server that
helps you quickly, easily, and securely create dynamic Internet Web
sites.
A platform for rapidly developing and deploying XML Web services and
applications that use ASP.NET technology, a key part of the .NET
Framework .
Microsoft .NET is deeply integrated into the Windows Server 2003
family. Integral to the Microsoft platform, the .NET Framework



•

Page: 45 of 53

provides the ability to quickly and reliably build, host, deploy, and use
secure and connected solutions through XML Web services.
Windows Server 2003 includes Internet Information Services 6.0 that
enable you to conduct business securely on the Web. IIS 6.0 and
Windows Server 2003 provide the most dependable, productive,
connected, and integrated Web server solution with fault tolerance,
requesting queuing, application health monitoring, automatic
application recycling, caching, and more.

Unit V – Tools, Utilities, Problems & Solutions

Tools
Web Counter
Site Search
Poll
Forum
Survey
Blogs
Live Chat
SEO Tools
HTML validator
CSS validator
Message board
Email Newsletter
Forms
Roboform is used in data entry for fill the online forms.
Skype
Google toolbar
Winzip
Sitecounter
Winamp
Acrobat Reader
Safari (Macintosh-only)
opera browser
Mozilla browser

http://www.skype.com
http://toolbar.google.com/
http://www.winzip.com
http://statcounter.com/
http://www.winamp.com/
http://www.adobe.com
http://www.apple.com
http://www.opera.com
http://www.mozilla.org/

Error Messages



Page: 46 of 53

Usually means the syntax used in the URL is
400 Bad File Request incorrect (e.g., uppercase letter should be lowercase
letter; wrong punctuation marks).
401 Unauthorized

Server is looking for some encryption key from the
client and is not getting it. Also, wrong password
may have been entered. Try it again, paying close
attention to case sensitivity.

403
Forbidden/Access
Denied

Similar to 401; special permission needed to access
the site -- a password and/or username if it is a
registration issue. Other times you may not have
the proper permissions set up on the server or the
site's administrator just doesn't want you to be able
to access the site.

404 File Not Found

Server cannot find the file you requested. File has
either been moved or deleted, or you entered the
wrong URL or document name. Look at the URL. If a
word looks misspelled, then correct it and try it
again. If that doesn't work backtrack by deleting
information between each backslash, until you come
to a page on that site that isn't a 404. From there
you may be able to find the page you're looking for.

Client stopped the request before the server finished
retrieving it. A user will either hit the stop button,
408 Request Timeout close the browser, or click on a link before the page
loads. Usually occurs when servers are slow or file
sizes are large.
500 Internal Error

Couldn't retrieve the HTML document because of
server-configuration problems. Contact site
administrator.

501 Not
Implemented

Web server doesn't support a requested feature.

502 Service
Temporarily
Overloaded

Server congestion; too many connections; high
traffic. Keep trying until the page loads.

503 Service
Unavailable

Server busy, site may have moved ,or you lost your
dial-up Internet connection.

Connection Refused
by Host

Either you do not have permission to access the site
or your password is incorrect.

Page is there but is not showing anything. Error
File Contains No Data occurs in the document. Attributed to bad table
formatting, or stripped header information.
Bad File Request

Browser may not support the form or other coding
you're trying to access.


Page: 47 of 53

Failed DNS Lookup

The Domain Name Server can't translate your
domain request into a valid Internet address. Server
may be busy or down, or incorrect URL was entered.

Host Unavailable

Host server down. Hit reload or go to the site later.

Unable to Locate
Host

Host server is down, Internet connection is lost, or
URL typed incorrectly.

Network Connection
Refused by the
Server

The Web server is busy.

FTP Error Codes
500 Series:
The command was not accepted and the requested action did not take place.
500 Syntax error, command unrecognized. This may include errors such as
command line too long.
501 Syntax error in parameters or arguments.
502 Command not implemented.
503 Bad sequence of commands.
504 Command not implemented for that parameter.
530 Not logged in.
532 Need account for storing files.
550 Requested action not taken. File unavailable (e.g., file not found, no
access).
551 Requested action aborted. Page type unknown.
552 Requested file action aborted. Exceeded storage allocation (for current
directory or dataset).
553 Requested action not taken. File name not allowed.
400 Series:
The command was not accepted and the requested action did not take place,
but the error condition is temporary and the action may be requested again.
421 Service not available, closing control connection. This may be a reply to
any command if the service knows it must shut down.
425 Can't open data connection.
426 Connection closed; transfer aborted.
450 Requested file action not taken.
451 Requested action aborted. Local error in processing.
452 Requested action not taken. Insufficient storage space in system.File
unavailable (e.g., file busy).
300 Series:



Page: 48 of 53

The command has been accepted, but the requested action is dormant,
pending receipt of further information.
331 User name okay, need password.
332 Need account for login.
350 Requested file action pending further information
200 Series:
The requested action has been successfully completed.
200 Command okay.
202 Command not implemented, superfluous at this site.
211 System status, or system help reply.
212 Directory status.
213 File status.
214 Help message. On how to use the server or the meaning of a particular
non-standard command. This reply is useful only to the human user.
215 NAME system type. Where NAME is an official system name from the list
in the Assigned Numbers document.
220 Service ready for new user.
221 Service closing control connection.
225 Data connection open; no transfer in progress.
226 Closing data connection. Requested file action successful (for example,
file transfer or file abort).
227 Entering Passive Mode (h1,h2,h3,h4,p1,p2).
230 User logged in, proceed. Logged out if appropriate.
250 Requested file action okay, completed.
257 "PATHNAME" created.
100 Series:
The requested action is being initiated, expect another reply before
proceeding with a new command.
110 Restart marker reply. In this case, the text is exact and not left to the
particular implementation; it must read: MARK yyyy = mmmm where yyyy is
User-process data stream marker, and mmmm server's equivalent marker
(note the spaces between markers and "=").
120 Service ready in nnn minutes.
125 Data connection already open; transfer starting.
150 File status okay; about to open data connection

To install IIS on Windows 2000 and XP Professional:
1. Select Start > Settings > Control Panel > Add or Remove Programs, or
Start > Control Panel > Add/Remove Programs.

2. Select Add/Remove Windows Components.
3. Select Internet Information Services (IIS) and click Next.
4. Follow the installation instructions.

Exercise

[a] Choose the best answers
1. The Following Sencentence is correct or not?

Page: 49 of 53


Page: 50 of 53

When cutting the any shape it should be rasterizing.
[a] Correct [b] Wrong
2. Pixelatte is a
[a] Photoshop tool [b] Photoshop Filter [c] Photoshop Blending mode
3. To upload the files to server which should be used ?
[a] HTTP [b] FTP [c] none
4. Which of the following is a scripting language?
[a] asp [b] java [c] both [d] none
5. When resolution increase the file size should be
[a] low [b] no change [c] Increase
6. Expansion of CPC
[a] Cost per click [b] content protocol copier [c] none
7. Who is making the Web standards?
[a] Microsoft [b] The World Wide Web Consortium [c] Opera [d] none
8. Choose the correct HTML tag for the largest heading
[a] h9 [b] Heading [c]
9. What is the correct HTML tag for inserting a line break?
[a] br [b] break [c] brk [d] all
10. Choose the correct HTML tag to make a text bold
[a] bold [b] bld [c] brk [d] all
11. What is the correct HTML for making a hyperlink?
[a] <a href="http://www.standardinfotechnologies.com">SIT</a>
[b] www.standardinfotechnologies.com
[c] <a =http://www.standardinfotechnologies.com, Standard Info
Technologies /a>
[d] none



Page: 51 of 53

12. How can you open a link in a new browser window?
[a] <a href="url" target="_blank">
[b] <a href=url target=_blank>
[c] a href "url" target "_blank"
13. ASP server scripts are surrounded by delimiters, which?
[a] <script>...</script>
[b] <%>...</%>
[c] <start… End>
14. What is the default scripting language in ASP?
[a] EcmaScript [b] JavaScript [c] VBScript [d] PERL [e] Action Script
15. Which ASP property is used to identify a user?
[a] The Application object [b] The Server object [c] An ASP Cookie

[b] Questions
1. What are the types of Designs?
2. What is the use of HTML ?
3. Draw a shape within that 6 shapes?
4. What are the procedures for create a complete website?
5. What are the procedures for website promotion?
6. Design a logo for Indians.com
7. Design a website for oscommerce?
8. Design a banner using GIF animation?
9. List the websites do you know?
10. What is splash page?
11. Draw a picture ?
12. Collect the data for website awards?
13. What are effects do you know in photoshop & dreamweaver?
14. Collect the forum websites with complete seo details?
15. What are the error messages do you see in photoshop?
Reference Notes:



Notes:


Page: 52 of 53



Page: 53 of 53

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