The document discusses using social media platforms to improve communication across the School of Medicine. It provides an agenda for a session that will help attendees identify major social media platforms, discuss user demographics and how they affect platform selection, and choose relevant platforms for specific areas. Demographic data on social media usage in the US, UK, and among undergraduate medical students is presented. Examples of Twitter semantics and a Storify page for the workshop are also included.

1. School of Medicine
Faculty Education Office
Dr Maria Toro-Troconis
Mr Benito Broglia
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

2. Learning Outcomes
By the end of this session you should be able to:
•
Identify the major social media platforms that could be used to improve
communication across various areas of the School of Medicine.
•
Discuss social media demographics and how they may affect the decision of using
specific social media platforms to reach specific user groups.
•
Select the relevant social media platforms that may be used for a specific area.
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

3. AGENDA
Welcome & Introduction
11:00 – 11:05
Classification of Social Media
11:05 - 11:20
User demographics
Demos
11:20 – 11:50
Group activity & Refreshments
11:50 – 12:50
Final discussion
12:50 – 13:00
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

4. Social Media Tools available
Communication
•
•
•
•
•
Blogging – Blogger, WordPress
Microblogging – Twitter
Location – Foursquare, Facebook places
Social Networking – Facebook, Linkedin, My Space
Aggregators: Netvibes, Scoopit, Hootsuite, Sympler
Collaboration
•
•
•
•
•
•
Conferencing – Skype, Google Hangouts
Wikis – Wikipedia
Project Management – PBWorks, Trello
Social Bookmarking – Delicious, Diigo
Social Bibliography – Mendeley, Citeulike
Social documents – Google Docs, Dropbox
Multimedia
•
•
•
•
Photography – Flickr, Picasa, Instagram
Video – YouTube, Vimeo
Presentation sharing – Slideshare
Virtual Worlds – OpenSim, Second Life, World of Warcraft

5. Social Media Tools available
Communication
•
•
•
•
•
Blogging – Blogger, WordPress
Microblogging – Twitter
Location – Foursquare, Facebook places
Social Networking – Facebook, Linkedin, Google+
Aggregators: Netvibes, Scoopit, Hootsuite, Sympler
Collaboration
•
•
•
•
•
•
Conferencing – Skype, Google Hangouts
Wikis – Wikipedia
Project Management – PBWorks, Trello
Social Bookmarking – Delicious, Diigo
Social Bibliography – Mendeley, Citeulike
Social documents – Google Docs, Dropbox
Multimedia
•
•
•
•
Photography – Flickr, Picasa, Instagram
Video – YouTube, Vimeo
Presentation sharing – Slideshare
Virtual Worlds – OpenSim, Second Life, World of Warcraft

6. Social Media – Demographics - US
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

7. Social Media – Demographics - UK
UK Facebook Statistics 2014
• Facebook growth period is decreasing – 31 million
users – 1.5 million higher last year
• It’s not longer ‘cool’ for the younger generation
• 2.5 million (13-17 years old) using the site
• Largest demographic remains – 25-34 years old (26%
of all users)
• It remains the single largest concentration of users on
any social media platform
Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

8. Social Media – Demographics - UK
UK Twitter Statistics 2014
• 15m users in the UK – September 2013
• 40% of users worldwide use Twitter as a ‘curated
news feed of updates’
• 80% of Twitters users are active on mobile devices
• Twitter in everyday life - Twitter Alerts service
launched in the UK in 2013 – direct access to all key
public agencies’ critical information updates in one
place
Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

9. Social Media – Demographics - UK
LinkedIn in the UK
• 10m users in the UK – early 2013
• LinkedIn responsible for 64% of visits to corporate
websites
• Push towards recruiting from Further and Higher
Education
Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

10. Social Media – Demographics - UK
Google + in the UK 2014
• Confirmed statistics from Google not yet available.
• Challenging due to the number of services involved in
Google+: YouTube, Gmail, etc.
Biggest growers
•
•
•
•
Pinterest has grown exponetially.
Over 2 million users – July 2013
New features: ‘place pins’, ‘dream trip’, ‘article pin’.
Instagram continues to show growth with 150 million
global users in late 2013
• Messaging Apps: Snapchat (user control content) &
WhatsApp (13-20 years old)
Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

11. Social Media – Demographics – Undergraduate Medical
Students
- Main social media platforms used: Facebook, Twitter,
Instagram, (some use LinkedIn).
- ICSM Facebook page has 2873 ‘likes’.
- 66% of Facebook ‘likes’ are in the 18-24 year group
(1896 ‘likes’ approximately).
- Twitter is slow but people are slowly joining it.
- Use of social media in MedEd :
#TGDEd
(https://twitter.com/search?q=%23TGDed&src=hash )
#MSAed - King Union’s
https://twitter.com/search?q=%23MSAed&src=hash.
#FOAMed (Free Open Access Medical Education):
https://twitter.com/medfinalsrev
Source: Steve Tran – ICSMSU President 2014
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

12. Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
Source: http://socialmedialondon.co.uk/social-media-used-uk-infographic/

13. Twitter
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

14. Twitter semantics
@mtorotro
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

15. Twitter semantics
#iPadImperialFoM
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

16. Twitter semantics
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

17. Twitter semantics
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

18. Social Media Workshop – Imperial College London
http://storify.com/torotroconis/social-media-imperial-college
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

19. THANK YOU!
Dr Maria Toro-Troconis
m.toro@imperial.ac.uk
@mtorotro
Mr Benito Broglia
b.broglia@imperial.ac.uk
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013