PRSA Digital Impact Conference: Unleash the Power of Social Media: A New Take on Traditional PR

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Muck Rack

Presented by Muck Rack CEO Gregory Galant at the PRSA Digital Impact Conference in NYC on June 28, 2013.

Business Technologie

Unleash the Power of
Social Media: A New
Take on Traditional PR
Gregory Galant
@gregory
CEO

Our story
Misperceptions
How journalists use social media
What you should do about it
Tracking results

http://news.cnet.com/8301-33619_3-57560591-275/the-most-twittery-journalists-of-them-all/

(Sorry for the tired analogy)
What we’re going to
talk about

Over 50% of journalists use social media to source
stories

Journalists are on social
media 24/7 looking for
news, scoops and sources

It’s not just Twitter.
Journalists are
invading all social
media platforms.

Start the
conversation
Personal analysis
Find sources
Find and verify
images and
videos
Bullets summarized from a variety of ofﬁcial Facebook materials
http://bit.ly/muckfacebook

Use questions as
opportunities for
localized content.
Find story ideas,
sources
Shape your interview
questions
Explore buzz, interest
surrounding a topic
you’re covering
Monitor what people
are saying about your
news organization
Share your expertise,
give feedbackAll bullets lifted from Poynter
http://bit.ly/muckquora

Talking about
Google+
Hosting audience
Hangouts
Engaging readers
Analyzing news
coverage
Showing
personality
All bullets lifted from Mashable
http://bit.ly/muckgoogleplus

1:58 PM
(Found using Muck Rack Pro’s Advanced Search)

PR can now be
quantiﬁed and
justiﬁed better than
any time in history

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PRSA Digital Impact Conference: Unleash the Power of Social Media: A New Take on Traditional PR

1. Unleash the Power of Social Media: A New Take on Traditional PR Gregory Galant @gregory CEO

2. Our story Misperceptions How journalists use social media What you should do about it Tracking results

7. http://news.cnet.com/8301-33619_3-57560591-275/the-most-twittery-journalists-of-them-all/

9. (Sorry for the tired analogy) What we’re going to talk about

10. Over 50% of journalists use social media to source stories

11. Journalists are on social media 24/7 looking for news, scoops and sources

12. vs.

13. 4:41 PM

14. 4:42 PM

15. 4:44 PM

16. 5:04 PM

17. 5:28 PM

18. 5:36 PM

19. It’s not just Twitter. Journalists are invading all social media platforms.

20. Start the conversation Personal analysis Find sources Find and verify images and videos Bullets summarized from a variety of ofﬁcial Facebook materials http://bit.ly/muckfacebook

21. Use questions as opportunities for localized content. Find story ideas, sources Shape your interview questions Explore buzz, interest surrounding a topic you’re covering Monitor what people are saying about your news organization Share your expertise, give feedbackAll bullets lifted from Poynter http://bit.ly/muckquora

22. Talking about Google+ Hosting audience Hangouts Engaging readers Analyzing news coverage Showing personality All bullets lifted from Mashable http://bit.ly/muckgoogleplus

23. Case study: How I got quoted in CNET

24. 1:58 PM (Found using Muck Rack Pro’s Advanced Search)

25. 2:25 PM

26. 2:58 PM

27. First thing the next day...

28. PR can now be quantiﬁed and justiﬁed better than any time in history

29.

30.

31.

32. WhoSharedMyLink.com

33. WhoSharedMyLink.com

34. Gregory Galant CEO @gregory