Presented by Muck Rack CEO Gregory Galant at the PRSA Digital Impact Conference in NYC on June 28, 2013.

1. Unleash the Power of
Social Media: A New
Take on Traditional PR
Gregory Galant
@gregory
CEO

2. Our story
Misperceptions
How journalists use social media
What you should do about it
Tracking results

7. http://news.cnet.com/8301-33619_3-57560591-275/the-most-twittery-journalists-of-them-all/

9. (Sorry for the tired analogy)
What we’re going to
talk about

10. Over 50% of journalists use social media to source
stories

11. Journalists are on social
media 24/7 looking for
news, scoops and sources

12. vs.

13. 4:41 PM

14. 4:42 PM

15. 4:44 PM

16. 5:04 PM

17. 5:28 PM

18. 5:36 PM

19. It’s not just Twitter.
Journalists are
invading all social
media platforms.

20. Start the
conversation
Personal analysis
Find sources
Find and verify
images and
videos
Bullets summarized from a variety of official Facebook materials
http://bit.ly/muckfacebook

21. Use questions as
opportunities for
localized content.
Find story ideas,
sources
Shape your interview
questions
Explore buzz, interest
surrounding a topic
you’re covering
Monitor what people
are saying about your
news organization
Share your expertise,
give feedbackAll bullets lifted from Poynter
http://bit.ly/muckquora

22. Talking about
Google+
Hosting audience
Hangouts
Engaging readers
Analyzing news
coverage
Showing
personality
All bullets lifted from Mashable
http://bit.ly/muckgoogleplus

23. Case study: How I got
quoted in CNET

24. 1:58 PM
(Found using Muck Rack Pro’s Advanced Search)

25. 2:25 PM

26. 2:58 PM

27. First thing the next day...

28. PR can now be
quantified and
justified better than
any time in history

32. WhoSharedMyLink.com

33. WhoSharedMyLink.com

34. Gregory Galant
CEO
@gregory