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Microsoft Lync &
Acme Packet
Session
Management
Solutions

April 2012

              Geraint Evans, Technical Channel Director, EMEA
              gevans@acmepacket.com
Introduction & agenda

 This material is designed for Acme Packet & Microsoft
  Lync solution architects that need to:
    Implement Lync SIP trunking with enterprise SBC (E-
     SBCs)
    Leverage Enterprise Session Management (ESM) to
     successfully deploy Lync enterprise voice in a multi-
     vendor IP-PBX environment

 Agenda:
      Deployment challenges
      Applications of E-SBCs and Session Managers
      Use cases
      Acme Packet solutions for Lync SIP trunking & Session
       Management
Deployment challenges
 SIP Trunking deployment challenges
    Potential interop problems with SIP trunk provider (i.e.
     support of all of the SIP protocols, methods, and
     variants used by provider)
    Security concerns Routing challenges (i.e. routing of
     incoming calls to the right place)

 Session Management deployment challenges
    Making calls between Lync and legacy IP-PBX element
    Implementing dial plans in every Lync & legacy IP-PBX
     elements

 Lync enterprise voice deployment challenges
    Legacy IP-PBX vendors fight it as a means of retaining
     customer control
Functions of Acme Packet E-SBCs

                                                                  SIP Trunk
                                                                  Services

     UC Vendor
      Agnostic                                                     B2B
                                                                  SIP Trunk
                                                                   Services
                                                                  Provider




                                  Enterprise                      Remote
                                                                  Workers




                               Easy
    Strong Security                            Assured reliability                Compliance
                          Interoperability
•    Protect IP       •    SIP interworking    •   Quality user               •   Session
     network          •    Protocol                experience                     replication for
     boundaries            interworking        •   Enables                        recording
•    Privacy                                       business
                                                   continuity
E-SBCs – Why should you care?
 E-SBCs solve real problems for the customer, VAR and Service
  Provider
    Faster, easier deployment and time to service
 Most medium / large enterprises are embracing the solution

 They are rapidly becoming included in most IP telephony & UC
  vendor reference architectures
    Avaya, A-LU, SEN & Cisco include SBCs in their enterprise IP
     telephony & UC reference architecture
    Acme Packet SBCs are qualified for use in MSFT OCS/Lync
     architectures
        http://technet.microsoft.com/en-us/ff799212.aspx
        http://technet.microsoft.com/en-us/lync/gg131938.aspx#tab=5

 Many Service Providers are including SBCs to terminate their
  SIP Trunks
    Vendor agnostic solution to accelerate time to service revenue
SBCs & 3 flavours of Lync
             Enterprise                                      Voice Service Provider
Local Lync              Lync
  Clients          Mediation                           SIP Trunk
                      Server
                                                                                SP Core &
                                                                              Access to PSTN
                                                                                                         Enterprise Premises
                                                                                                                Lync
             Lync FE      Lync                                     Remote Lync Clients &
                         Edge               Internet                   Federations
             Server
                       Servers
                                                                                                         PSTN


                                 Office 365 Cloud              Voice Service Provider
                        Lync
                   Mediation                           SIP Trunk                                                 Office 365
                                                                               SP Core &
                      Server                                                 Access to PSTN                          Lync
             Lync FE      Lync
                                                                                                                (MS Hosted -
                                            Internet               Lync Clients            Enterprise
             Server      Edge
                       Servers
                                                                                                                Part of BPOS)
                                                                                                         PSTN


                          Hosted Lync Operator                 Voice Service Provider
                        Lync
                   Mediation                           SIP Trunk
                                                                               SP Core &
                                                                                                        “SP Hoster Pack” Lync
                      Server                                                 Access to PSTN                (Lync hosted by
             Lync FE      Lync
                                                                   Lync Clients            Enterprise
                                                                                                            third-party SP)
                         Edge               Internet
             Server
                       Servers
Migrating from TDM – PBX Vendor
  View
   Legacy vendors try to fight Lync deployments with their
    own session management strategy or agendas
“Before” view                                                   “After” view
• PBX(i.e. Avaya or Cisco) is the “session                      • All Lync calls routed through IP-PBX or Session
  manager”                                                        Manager elements
• Gateway (GW) for PSTN trunking                                • E-SBC used to terminate SIP Trunk



     Legacy Telephony Vendor                                              Legacy Telephony Vendor




                               SIP
                                     TDM                                                                       PSTN
                     SIP                       PSTN

                                              PSTN – Lync
                                             call routing via
                                              IP-PBX & GW



         Lync Environment                                                          Lync Environment
Why keeping legacy vendors in
Lync call paths is a bad thing
 Keeping legacy voice vendors in call path can:
    Introduce additional voice management costs
    Impedes full migration to Lync enterprise voice
    Complicate call troubleshooting
    Limit future Lync calling features due to incompatibilities
     with IP PBX

 Legacy PBX vendors are fighting to keep their voice role
    But why should Lync deployments be limited by this?
    Shouldn’t enterprises be able to choose the call routing?

 Is there a better and UC vendor-neutral solution?
Introducing Session Management
Solutions Optimized for Lync

                          Enterprise Session Management is a
                          function not a product

Net-Net Session Manager
Solutions


Enterprise Session        E-SBC provides security, interop,
Director                  routing and dial plan management on
                          one platform
                          ASC provides routing, dial plan
Application Session       management and Web 2.0 integration
Controller                on dedicated server platform
Two session management models
 Integrated model: Use session management on E-SBC
    All SBC & session management features performed on E-
     SBC
    Security, interop, routing on a single network element

 Standalone model: Use standalone session manager
    E-SBC for security, interop, and control functions
    Standalone session manager for dial plan management

 Integrated ESM Model                     Standalone ESM Models

                                                      DMZ
                DMZ

                                                                  PSTN
                                PSTN

                      E-SBC &
                                                     E-SBC
                      Session
                      Manager
Why both session management
models are needed?
 Customer requirements are not all equal

 Some customers want a integrated model
   Leverage E-SBC investment for dial plan
    management and interop functions
   May not need some of the advanced capabilities
    available on Acme Packet’s standalone models

 Other customers will prefer a standalone model
   Volume of PBXs & complexities of multi-vendor UC
    environment drives the need for a separate
    element
   Separation of security and routing functions
Migrating from TDM – Acme Packet
view
 Session management helps move to SIP trunking
      Lync calls get routed directly via ESM
      Simplified dial-plan and call routing
      No loss of functionality and improved interworking
          TDM Trunking                                              SIP Trunking
          Enterprise Premises                                     Enterprise Premises

 Legacy Telephony Vendor                                  Legacy Telephony Vendor




                           SIP
                                                                                 SIP
                                 TDM                                                             SIP
                 SIP                     PSTN                                                             PSTN

                                                                                 SIP
                                        PSTN – Lync                                                    PSTN – Lync
                                       call routing via                                E-SBC &          call routing
                                        IP-PBX & GW                                    Session               via
                                                                                       Manager         E-SBC & SM


     Lync Environment                                         Lync Environment
Microsoft Lync &
Acme Packet
Session
Management
Solutions

Deployment
Models

              March 2012
Session management
deployment models
 Multiple deployment models exist:

   1. ESM integrated into E-SBC with On-Premises Lync

   2. Standalone ESM with On-Premises Lync

   3. SM integrated into E-SBC with Office 365-D Lync

   4. Standalone SM with Office 365-D Lync



 More details in subsequent slides…
Use Case #1:
ESM in E-SBC with On-Prem Lync
   ESM integrated into E-SBC model                                     Enterprise
                                                                        Premises

     Net-Net ESD performs security,
                                                                          Site A


      interop, and SM routing functions
                                                Legacy Telephony
                                                                         E-SBC &
                                                                         Session

     SM routing functions = PSTN calls
                                                                         Manager


      to/from legacy systems & Lync                                                  PSTN



         For calls to PSTN, IP-PBX & Lync                                    DMZ

          dial plans send calls to E-SBC

         For calls from PSTN, E-SBC sends   Other enterprise UC apps
                                             requiring E-SBC support
          calls to legacy IP-PBX or Lync         (i.e. legacy video
                                                   conferencing)
          based on called party info

         E-SBC can also route calls                                    Enterprise
          between IP-PBX & Lync                                         Premises
                                                                          Site B


     Lync Media Bypass supports
      allows for media path efficiencies
When Use Case #1 would apply
 Use Case #1 applies when:
    Customer is using on-premises Lync
    Customer is using (or planning to use) an E-SBC for SIP
     trunking
    Customer is OK with performing session routing,
     security, and any necessary interop fixups in the same
     E-SBC element
    Customer is OK with routing internal sessions (i.e.
     between Lync and legacy IP-PBX) via the E-SBC element
     that is typically in the DMZ

 If the above conditions are not met, then a standalone ESM
  model would be more appropriate (Use Case #2)
Use Case #2:
Standalone ESM with On-Prem Lync
   Standalone SM model                                                Enterprise

      SM functions separated from E-
                                                                       Premises
                                                                         Site A

       SBC element                            Legacy Telephony

      E-SBC element performs
       security and interop functions                                Session
                                                                     Manager E-SBC

      SM element performs routing &                                                 PSTN


       advanced dial plan management                                          DMZ

         For calls to PSTN, legacy IP-PBX
          & Lync dial plans send calls to
          SM (which routes to E-SBC)          Other enterprise UC
                                             apps requiring E-SBC
         For calls from PSTN, SM receives    support (i.e. legacy
                                              video conferencing)
          calls from E-SBC and sends calls
          to legacy IP-PBX or Lync based
          on called party info                                         Enterprise
                                                                       Premises
         SM can also route calls between                                Site B

          IP-PBX & Lync
     Lync Media Bypass supported
When Use Case #2 would apply
 Use Case #2 applies when:

    Customer is using on-premises Lync

    Customer is using (or planning to use) an E-SBC for SIP
     trunking

    Customer wants to perform session routing and any
     necessary interop fixups in a ESM element separate from
     the E-SBC

    Customer wants to route with internal sessions (i.e.
     between Lync and legacy IP-PBX) via a standalone ESM
     element (vs. other methods)
Use Case #3:
SM with Office 365-DLync
   Office 365 (dedicated) model uses
    Net-Net ESD with integrated SM and                   Enterprise Premises
    E-SBC functions in a manner similar
    to On-Premises Lync model                Legacy Telephony




 E-SBC used for security & interop                                      E-SBC &

  and routing
                                                                         Session
                                                                         Manager
                                           Media bypass/TLS/SRTP


 All calls between PSTN, legacy
                                                                                   PSTN


  IP-PBX and Lync are routed via                                           DMZ

  E-SBC element                           Office 365 Lync Clients



 Lync Media Bypass supports              Other enterprise UC apps
                                          requiring E-SBC support

  allows for media path efficiencies          (i.e. legacy video
                                                conferencing)
Use Case #: Standalone SM with
Office 365 (dedicated) Lync
 Office 365 (dedicated) model
  uses a standalone SM in a                              Enterprise Premises

  manner similar to On-Premises            Legacy Telephony
  Lync model
    ESD provides E-SBC functions
     used for security & interop
                                                                   Session
                                                                   Manager E-SBC
                                       Media bypass/TLS/SRTP
    SM used for routing                                                           PSTN



                                                                           DMZ

 All calls between PSTN, legacy         Office 365 Lync Clients

  IP-PBX and Lync are routed via
  E-SBC + SM element                    Other enterprise UC apps
                                        requiring E-SBC support
                                            (i.e. legacy video
                                              conferencing)


 Lync Media Bypass supports
  allows for media path efficiencies
Acme Packet products for
Enterprise Session Management
 For ESM integrated on E-SBC model:
    Net-Net ESD-4500 appliance (500 – 16K sessions)
    Net-Net ESD-3820 appliance (150 – 8K sessions)
    Net-Net ESD-Server Edition SW (25 - 250 sessions)

 For standalone session management model
    Net-Net ESD options listed above
    Net-Net ASC software (up to 20K sessions)

 These products have been through UC OIP either via SBC or
  SIP trunking provider category
    Acme Packet + Lync details: www.acmepacket.com/lync
    Acme Packet product details: www.acmepacket.com
Summary
 Acme Packet’s solutions for Lync are
    Qualified via Microsoft UC OIP
    Successfully deployed in Global 500 enterprise networks
    Widely used by ITSP SIP trunk service providers

 Acme Packet’s solutions for Lync also provide:
    Vendor-neutral session management capabilities
    Supports key Lync enterprise voice features including
     media bypass, TLS/SRTP, DNS LB, etc.
    A better means of deploying Lync enterprise voice
Acme Packet:
Not just another E-SBC vendor
 Enterprise & service provider SBC market leader
    Over 1,500 customers worldwide
    Majority of UC OIP ITSPs are using Acme Packet
    First vendor to be UC OIP qualified as an SBC
    Also MS-qualified for Exchange UM & O365-D
    Selected as SBC vendor for Lync Hosting Pack

 Flexible packaging (appliance or SW-only options)
    Acme Packet hardware, third party server, and virtual
     machine packages
    Scales from 25 to 16,000 concurrent sessions
    Multiple session management solution options
Thank you

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Microsoft Lync & Acme Packet Session Management Solutions

  • 1. Microsoft Lync & Acme Packet Session Management Solutions April 2012 Geraint Evans, Technical Channel Director, EMEA gevans@acmepacket.com
  • 2. Introduction & agenda  This material is designed for Acme Packet & Microsoft Lync solution architects that need to:  Implement Lync SIP trunking with enterprise SBC (E- SBCs)  Leverage Enterprise Session Management (ESM) to successfully deploy Lync enterprise voice in a multi- vendor IP-PBX environment  Agenda:  Deployment challenges  Applications of E-SBCs and Session Managers  Use cases  Acme Packet solutions for Lync SIP trunking & Session Management
  • 3. Deployment challenges  SIP Trunking deployment challenges  Potential interop problems with SIP trunk provider (i.e. support of all of the SIP protocols, methods, and variants used by provider)  Security concerns Routing challenges (i.e. routing of incoming calls to the right place)  Session Management deployment challenges  Making calls between Lync and legacy IP-PBX element  Implementing dial plans in every Lync & legacy IP-PBX elements  Lync enterprise voice deployment challenges  Legacy IP-PBX vendors fight it as a means of retaining customer control
  • 4. Functions of Acme Packet E-SBCs SIP Trunk Services UC Vendor Agnostic B2B SIP Trunk Services Provider Enterprise Remote Workers Easy Strong Security Assured reliability Compliance Interoperability • Protect IP • SIP interworking • Quality user • Session network • Protocol experience replication for boundaries interworking • Enables recording • Privacy business continuity
  • 5. E-SBCs – Why should you care?  E-SBCs solve real problems for the customer, VAR and Service Provider  Faster, easier deployment and time to service  Most medium / large enterprises are embracing the solution  They are rapidly becoming included in most IP telephony & UC vendor reference architectures  Avaya, A-LU, SEN & Cisco include SBCs in their enterprise IP telephony & UC reference architecture  Acme Packet SBCs are qualified for use in MSFT OCS/Lync architectures  http://technet.microsoft.com/en-us/ff799212.aspx  http://technet.microsoft.com/en-us/lync/gg131938.aspx#tab=5  Many Service Providers are including SBCs to terminate their SIP Trunks  Vendor agnostic solution to accelerate time to service revenue
  • 6. SBCs & 3 flavours of Lync Enterprise Voice Service Provider Local Lync Lync Clients Mediation SIP Trunk Server SP Core & Access to PSTN Enterprise Premises Lync Lync FE Lync Remote Lync Clients & Edge Internet Federations Server Servers PSTN Office 365 Cloud Voice Service Provider Lync Mediation SIP Trunk Office 365 SP Core & Server Access to PSTN Lync Lync FE Lync (MS Hosted - Internet Lync Clients Enterprise Server Edge Servers Part of BPOS) PSTN Hosted Lync Operator Voice Service Provider Lync Mediation SIP Trunk SP Core & “SP Hoster Pack” Lync Server Access to PSTN (Lync hosted by Lync FE Lync Lync Clients Enterprise third-party SP) Edge Internet Server Servers
  • 7. Migrating from TDM – PBX Vendor View  Legacy vendors try to fight Lync deployments with their own session management strategy or agendas “Before” view “After” view • PBX(i.e. Avaya or Cisco) is the “session • All Lync calls routed through IP-PBX or Session manager” Manager elements • Gateway (GW) for PSTN trunking • E-SBC used to terminate SIP Trunk Legacy Telephony Vendor Legacy Telephony Vendor SIP TDM PSTN SIP PSTN PSTN – Lync call routing via IP-PBX & GW Lync Environment Lync Environment
  • 8. Why keeping legacy vendors in Lync call paths is a bad thing  Keeping legacy voice vendors in call path can:  Introduce additional voice management costs  Impedes full migration to Lync enterprise voice  Complicate call troubleshooting  Limit future Lync calling features due to incompatibilities with IP PBX  Legacy PBX vendors are fighting to keep their voice role  But why should Lync deployments be limited by this?  Shouldn’t enterprises be able to choose the call routing?  Is there a better and UC vendor-neutral solution?
  • 9. Introducing Session Management Solutions Optimized for Lync Enterprise Session Management is a function not a product Net-Net Session Manager Solutions Enterprise Session E-SBC provides security, interop, Director routing and dial plan management on one platform ASC provides routing, dial plan Application Session management and Web 2.0 integration Controller on dedicated server platform
  • 10. Two session management models  Integrated model: Use session management on E-SBC  All SBC & session management features performed on E- SBC  Security, interop, routing on a single network element  Standalone model: Use standalone session manager  E-SBC for security, interop, and control functions  Standalone session manager for dial plan management Integrated ESM Model Standalone ESM Models DMZ DMZ PSTN PSTN E-SBC & E-SBC Session Manager
  • 11. Why both session management models are needed?  Customer requirements are not all equal  Some customers want a integrated model  Leverage E-SBC investment for dial plan management and interop functions  May not need some of the advanced capabilities available on Acme Packet’s standalone models  Other customers will prefer a standalone model  Volume of PBXs & complexities of multi-vendor UC environment drives the need for a separate element  Separation of security and routing functions
  • 12. Migrating from TDM – Acme Packet view  Session management helps move to SIP trunking  Lync calls get routed directly via ESM  Simplified dial-plan and call routing  No loss of functionality and improved interworking TDM Trunking SIP Trunking Enterprise Premises Enterprise Premises Legacy Telephony Vendor Legacy Telephony Vendor SIP SIP TDM SIP SIP PSTN PSTN SIP PSTN – Lync PSTN – Lync call routing via E-SBC & call routing IP-PBX & GW Session via Manager E-SBC & SM Lync Environment Lync Environment
  • 13. Microsoft Lync & Acme Packet Session Management Solutions Deployment Models March 2012
  • 14. Session management deployment models  Multiple deployment models exist: 1. ESM integrated into E-SBC with On-Premises Lync 2. Standalone ESM with On-Premises Lync 3. SM integrated into E-SBC with Office 365-D Lync 4. Standalone SM with Office 365-D Lync  More details in subsequent slides…
  • 15. Use Case #1: ESM in E-SBC with On-Prem Lync  ESM integrated into E-SBC model Enterprise Premises  Net-Net ESD performs security, Site A interop, and SM routing functions Legacy Telephony E-SBC & Session  SM routing functions = PSTN calls Manager to/from legacy systems & Lync PSTN  For calls to PSTN, IP-PBX & Lync DMZ dial plans send calls to E-SBC  For calls from PSTN, E-SBC sends Other enterprise UC apps requiring E-SBC support calls to legacy IP-PBX or Lync (i.e. legacy video conferencing) based on called party info  E-SBC can also route calls Enterprise between IP-PBX & Lync Premises Site B  Lync Media Bypass supports allows for media path efficiencies
  • 16. When Use Case #1 would apply  Use Case #1 applies when:  Customer is using on-premises Lync  Customer is using (or planning to use) an E-SBC for SIP trunking  Customer is OK with performing session routing, security, and any necessary interop fixups in the same E-SBC element  Customer is OK with routing internal sessions (i.e. between Lync and legacy IP-PBX) via the E-SBC element that is typically in the DMZ  If the above conditions are not met, then a standalone ESM model would be more appropriate (Use Case #2)
  • 17. Use Case #2: Standalone ESM with On-Prem Lync  Standalone SM model Enterprise  SM functions separated from E- Premises Site A SBC element Legacy Telephony  E-SBC element performs security and interop functions Session Manager E-SBC  SM element performs routing & PSTN advanced dial plan management DMZ  For calls to PSTN, legacy IP-PBX & Lync dial plans send calls to SM (which routes to E-SBC) Other enterprise UC apps requiring E-SBC  For calls from PSTN, SM receives support (i.e. legacy video conferencing) calls from E-SBC and sends calls to legacy IP-PBX or Lync based on called party info Enterprise Premises  SM can also route calls between Site B IP-PBX & Lync  Lync Media Bypass supported
  • 18. When Use Case #2 would apply  Use Case #2 applies when:  Customer is using on-premises Lync  Customer is using (or planning to use) an E-SBC for SIP trunking  Customer wants to perform session routing and any necessary interop fixups in a ESM element separate from the E-SBC  Customer wants to route with internal sessions (i.e. between Lync and legacy IP-PBX) via a standalone ESM element (vs. other methods)
  • 19. Use Case #3: SM with Office 365-DLync  Office 365 (dedicated) model uses Net-Net ESD with integrated SM and Enterprise Premises E-SBC functions in a manner similar to On-Premises Lync model Legacy Telephony  E-SBC used for security & interop E-SBC & and routing Session Manager Media bypass/TLS/SRTP  All calls between PSTN, legacy PSTN IP-PBX and Lync are routed via DMZ E-SBC element Office 365 Lync Clients  Lync Media Bypass supports Other enterprise UC apps requiring E-SBC support allows for media path efficiencies (i.e. legacy video conferencing)
  • 20. Use Case #: Standalone SM with Office 365 (dedicated) Lync  Office 365 (dedicated) model uses a standalone SM in a Enterprise Premises manner similar to On-Premises Legacy Telephony Lync model  ESD provides E-SBC functions used for security & interop Session Manager E-SBC Media bypass/TLS/SRTP  SM used for routing PSTN DMZ  All calls between PSTN, legacy Office 365 Lync Clients IP-PBX and Lync are routed via E-SBC + SM element Other enterprise UC apps requiring E-SBC support (i.e. legacy video conferencing)  Lync Media Bypass supports allows for media path efficiencies
  • 21. Acme Packet products for Enterprise Session Management  For ESM integrated on E-SBC model:  Net-Net ESD-4500 appliance (500 – 16K sessions)  Net-Net ESD-3820 appliance (150 – 8K sessions)  Net-Net ESD-Server Edition SW (25 - 250 sessions)  For standalone session management model  Net-Net ESD options listed above  Net-Net ASC software (up to 20K sessions)  These products have been through UC OIP either via SBC or SIP trunking provider category  Acme Packet + Lync details: www.acmepacket.com/lync  Acme Packet product details: www.acmepacket.com
  • 22. Summary  Acme Packet’s solutions for Lync are  Qualified via Microsoft UC OIP  Successfully deployed in Global 500 enterprise networks  Widely used by ITSP SIP trunk service providers  Acme Packet’s solutions for Lync also provide:  Vendor-neutral session management capabilities  Supports key Lync enterprise voice features including media bypass, TLS/SRTP, DNS LB, etc.  A better means of deploying Lync enterprise voice
  • 23. Acme Packet: Not just another E-SBC vendor  Enterprise & service provider SBC market leader  Over 1,500 customers worldwide  Majority of UC OIP ITSPs are using Acme Packet  First vendor to be UC OIP qualified as an SBC  Also MS-qualified for Exchange UM & O365-D  Selected as SBC vendor for Lync Hosting Pack  Flexible packaging (appliance or SW-only options)  Acme Packet hardware, third party server, and virtual machine packages  Scales from 25 to 16,000 concurrent sessions  Multiple session management solution options