13. 12 are clear market leaders 9 improved economics of a process 14built new/better products/features 7 built better communications 9 built a large, growing community 50+ example outcomes from Mass Collaboration
14. Growth through Mass Collaboration September 2009: 1,300,000,000 Blog pages viewed on Wordpress.com May 2006: 0
33. The best tool is one that Craig Newmark founder Craigslist.org people want to use people will use is simple involves honest dialogue changes in response to that dialog
41. Open source for business, fun and profit Full time: 41 people Founded: Wordpress 2003, Automattic Inc. 2005 Community Size: Over 200,000,000 readers Clients include: Almost 8,000,000 bloggers
46. Engineer happiness Raanan Bar-Cohen Automattic We have no marketing and no product people, we invest in Happiness Engineers
47. Why you should care Outcomes People Tools OPTO 10 Key Challenges Testing the Theory Organizing
48. Begin with alignment Jake McKee Community Guy formerly of Lego The organization gets what they want and the community gets what they want. Everyone goes home happy.
49. Embrace letting go Jeff Jarvis Buzzmachine You win when you lose control.
54. Why you should care Outcomes People Tools Organization Key Challenges Testing the Theory OPTO 10
55. Evaluate People Understand what your stakeholders want Design tasks around1-9-90 contribution model Create non-economic currencies
56. Evaluate Tools Understand what your stakeholders want Design tasks around1-9-90 contribution model Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows
57. Evaluate Organization Understand what your stakeholders want Design tasks around1-9-90 contribution model Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows Align community & organizational interests Embrace letting go Decide how to decide Don’t feed the trolls
58. Why you should care Outcomes People Tools Organization OPTO 10 Testing the Theory Key Challenges
59. Who owns the Outcome? VS Open Source Some Rights Reserved Patents All Rights Reserved
60. People like their doughnuts round Questions/Needs Support Specification Feedback Concept Generation Launch! Beta Testing Concept Selection (Viability/Feasibility) Manufacturing/ Development Prototyping
61. Can they learn to love lumpy donuts? Questions/Needs Support Feedback Specification Concept Generation Launch! Beta Testing Concept Selection (Viability/Feasibility) Manufacturing/ Development Prototyping
62. Why you should care Outcomes People Tools Organization OPTO 10 Key Challenges Testing the Theory
http://en.wikipedia.org/wiki/Google How many people work for Google? About 10k officially but its many many more. Each time we create a link or click on an add, we make Google better, because Google has found ways to use this information to make the service better, while we don’t even feel like we are working
http://www.uie.com/articles/magicbehindamazon/2.7b questions because it impacts 20% of sales
http://www.aaronsw.com/weblog/whowriteswikipedia
http://www.aaronsw.com/weblog/whowriteswikipedia
http://www.aaronsw.com/weblog/whowriteswikipedia
http://www.aaronsw.com/weblog/whowriteswikipedia
Solving
14 year old – with pieces and instructionsDownload the instrusctionsBuy the pieces (1431)